Roberto Scalese

7 Flips | 2 Magazines | 4 Following | @robertoscalese | Keep up with Roberto Scalese on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Roberto Scalese”

Why Study Philosophy? 'To Challenge Your Own Point of View'

An interview with Rebecca Newberger Goldstein, author of Plato at the Googleplex<p>At a time when advances in science and technology have changed our understanding of our mental and physical selves, it is easy for some to dismiss the discipline of philosophy as obsolete. Stephen Hawking, boldly, …

The Facebook Effect on the News

Social networks are the new front page and homepage for news. But on Facebook, it's not the "news" that readers come to see or click to leave.<p>Around this time last year, I considered writing a story claiming that Facebook and Twitter were the new "homepages" for news on the Internet. It was going …

Facebook's Paper Could Be a Content Marketer's Best Friend | Inc.com

Facebook has released an application called Paper and, in doing so, has potentially changed the future of social networking.<p>Described as half social network, half Flipboard, Facebook Paper revamps your Facebook experience and takes it from a simple social network to an incredible, fully mobile …

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The US is switching from credit card signatures to PINs, but banks need to get on board

US banks and merchants may finally shift to a more secure way of authorizing credit card transactions in which customers will enter a personal identification number (PIN) at checkout instead of signing a receipt.<p>The US is the last major market in the world using the signature system, which is part …

Facebook Wants to Challenge Twitter as the Place for Discussing TV

A Facebook study has revealed that Twitter might have a battle on its hands as the social network of choice for real-time engagement while people are watching films or TV.<p>The research is the result of a partnership between Facebook and UK analytics firm SecondSync, and looked at social TV data from …

Instagram teaching ad-makers how to be less square

Instagram CEO Kevin Systrom has repeatedly emphasized that a big focus for the company is to "keep the standard really, really high" for its first ads — something Facebook and mobile ad networks like AdMob perhaps missed the boat on. But how will brands know how their "rich" ads should look? …

Why It's So Hard to Measure Online Readership

What's the right way to measure an audience online—clicks, readers, time-spent, or shares?<p>Name a metric, any metric, for measuring audience attention, and there is (a) a reason why it's useful; (b) a reason why it's worthless; and (c) a way for digital media companies to corrupt it.<p>Page views …