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40 Email Subject Lines Research Shows Your Subscribers Can't Resist

6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Your email list is potentially the most important asset your business owns. Search engine traffic and social media play a huge role in online marketing, but if I had to choose just one channel? It would absolutely be …

Marketing

5 Moneyballs of mobile marketing

I’m from the other side of the Atlantic, so I don’t know much about baseball. However, my favorite pastime, soccer, is getting rocked by statistics. Data is changing the way we look at the sport, and for the better.<p>The mobile marketing industry is also undergoing upheaval with a new …

5 tips for high-performance B2B marketing in 2015

As marketing plays an increasingly important role in any business-to-business (B2B) organization’s growth, the CMOs who focus on the areas that drive future improvement will ultimately come out on top.<p>“Modern marketing” hype lacks coherence and relevance because it comes from vendors that focus on …

9 Graphic Design Trends for 2015 - #infographic

To start the year right for people in the design and print industry, Cardprinting, a plastic card printing company in Monsey, New York, has come out …

Personal Branding Trends That Will Impact Your Success In 2015

In my previous post, I shared with you five of my top ten personal branding trends to watch for in 2015. In this installment, I share the other five transformations that will be crucial to building your brand plan for the upcoming year. These trends are the gateway to expanding your success.<p><b>6.</b> …

Website builder, in browser web design, CMS & hosting

2015 Predictions For CMOs And Digital Marketing

In 2015, digital marketing budgets will increase by 8%, according to a recent Gartner’s CMO Spend Report, a survey of 315 marketing decision makers representing organizations with more than $500 million in annual revenue.<p>Customer experience is the top innovation project for 2015, continuing its …

So long, banner ad: Toronto startup offers custom, responsive native ads

<b>THE CHALLENGE</b><p>Vitaly Pecherskiy and Ildar Shar met while working in the digital media industry and often talked about how online advertising could be improved. In June 2013, they decided to join forces and do something about it. They knew they needed stronger technology skills, so they recruited …

20 great articles to learn graphic design theory

Being a designer, you might have gone through designing several creative designs in Photoshop and sliced them with CSS styles but have you ever …

6 Predictions About The State of Digital Marketing In 2015

With 2015 just around the corner, you might be making an initial plan that outlines how you’ll spend your marketing and advertising dollars next year. If you’re thinking about simply copying your digital marketing strategy and budget over and doing the same thing you did in 2014—think again. Times …

5 things the next J.C. Penney CEO will absolutely have to do

After a year-long search, J.C. Penney (JCP) finally named a new CEO on Monday: Marvin Ellison, the executive in charge of Home Depot’s (HD) U.S. …

New Web Program Allows Free Image Download for Non-Commercial Use (New York, May 16, 2014)—Thomas P. Campbell, Director and CEO of The Metropolitan Museum of Art, announced today that more than 400,000 high-resolution digital images of public domain works In The OASC Additional # May

<b>New Web Program Allows Free Image Download for Non-Commercial Use</b><p>(New York, May 16, 2014)—Thomas P. Campbell, Director and CEO of The Metropolitan …

Shutterstock ventures into music licensing business

Shutterstock, as its name suggests, got its start in the stock-art business with photography. Now the company is moving beyond the visual realm, licensing music, too.<p>The Shutterstock Music expansion is the first new content type in eight years for the company, which also licenses illustrations and …

Licensing

This marketing platform helped Samsung beat Apple … and predicts the future with 78% accuracy

Facebook wants to be the social layer for the web. Google wants to be the discovery layer, and PayPal wants to be the financial layer.<p>Networked Insights, however, wants to be the consumer intent layer.<p>In other words, a crystal ball — that works — for marketers.<p>Google knows a lot about the world, …

Epidemic Sound Takes In $5M To Grow Its Rights-Streamlined Production Music Library

Swedish startup Epidemic Sound, founded back in 2009 with the idea of taking the hassle out of music licensing for broadcasters and online video producers by building a library of songs it wholly owns, has taken in its first tranche of institutional funding from Nordics VC Creandum — with a $5 …

Nadella's Bid To Fix Microsoft: What Ballmer Didn't Dare

When Satya Nadella settled into the U.S. at age 20, he had a problem. The Indian emigre wanted a master’s in computer science as fast as possible, so he could dash into America’s booming tech sector. But cash was tight and his undergraduate preparation, back in Mangalore, was patchy. In 1988 …

Google just revealed the incredibly simple formula for killer résumés

It’s not exactly E=mc².<p>But for would-be job hunters, it’s probably a lot more useful.<p>In a Q&A-style interview with Google’s senior vice president of people operations Laszlo Bock, The New York Times’s Tom Friedman fished a few seriously helpful words of wisdom out of the search giant’s human …

Résumés

Seevl Releases API To Let You Add Music Recommendations And Artist Data To Your App

Companies like Echonest, recently acquired by Spotify, and Gracenote have long since offered music meta-data that others can incorporate into their apps. Consumer-facing services, such as Last.fm, also offer an API, and late last year Pandora competitor Senzari added MusicGraph to the mix.<p>Today …

Search

FORTUNE — The technology industry lacks diversity, full stop.<p>Structurally, there are a lot of reasons for why this trend may grow worse instead of better in the future. More than many other industries, tech relies on social networks — who you know — to get in the door. Higher education once helped …

Yahoo reportedly eyes push into original video programming

Yahoo is ramping up its online video efforts with plans to acquire high-end original programming usually found on cable TV, according to the Wall Street Journal.<p>The Internet company plans to order four different Web series that would appear on the Web as half-hour comedies, sources tell the …

Meet The Entrepreneurs Behind Nigeria’s Startup Revolution

A new generation of tech-savvy youth are trying to remake Nigeria’s economy.<p>Nigerians get sick of the standard narratives about their country. While there’s truth to stories about Internet scams, corruption, and terrorist threats, they don’t fill in the whole picture, and it’s common for Nigerians …

Spotify's quest to get it 'just right' through balanced design

In the heart of Stockholm a team of designers and engineers have been hard at work, mostly in secret, overhauling one of biggest names in music. (And no, we're not talking about Icona Pop or even an ABBA reunion.) On Birger Jarlsgatan, a street that divides the neighborhoods of Ostermalm and …

Inside The Facebook-WhatsApp Megadeal: The Courtship, The Secret Meetings, The $19 Billion Poker Game

“Get together?”<p>The subject line of the e-mail was like every other come-on that hit Jan Koum’s in-box in the spring of 2012. He was pounded daily by investors who wanted a piece of his company, WhatsApp. Hatched on his birthday, Feb. 24, 2009, WhatsApp was emerging as a global phenomenon. Some 90 …

How to Measure the ROI from Your Ongoing SEO Efforts

A conversion can be a completed sign up to your email newsletter, which is considered a goal completion in Google Analytics, that will lead to revenue in the future or a purchase directly from your website.<p>The Multi-Channel Funnels report in Google Analytics is extremely helpful at visualizing …

How Fat Albert Helped Change Cartoons Forever

For decades, black cartoon characters were mostly reduced to racist caricatures. A new exhibition shows how all that changed with a 1970s cartoon revolution.<p><i>Fat Albert, Schoolhouse Rock, The Harlem Globetrotters:</i> with their retro animation styles, these 1970s cartoons seem dated now, but in their …

Move Over Product Design, UX Is The Future

Rick Wise, CEO of Lippincott, says experience innovation is the next design imperative. Here are five things you can do this year to make that happen.<p>Editor’s Note<p>2/17/14<p>Happy Presidents’ Day! To celebrate, we’re revisiting some of our most popular stories of the year. Enjoy.<p>For decades, the most …

Customer Experience

How To Run A Workshop: Guidelines And Checklist

I created a “checklist” of tasks, plus tips and techniques, to ensure a successful workshop.<p>One thing that this checklist won’t address is having a workshop leader with strong facilitation skills. While it may sound trivial (heck, can’t just anyone lead one of these workshops?), a workshop leader …