Rachael Nordby

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Mobile-First Is Dead, Says Google Display Ad Chief Neal Mohan

“Mobile-first” has been the battle cry in the last couple of years for every company online, from startups to Facebook, as more and more people flock to apps and the mobile Web from smartphones instead of their computers. The idea is that if you don’t design your website or ad to work on mobile …

11 Things You Didn't Know About Red Bull

Red Bull, the top-selling energy drink worldwide, has people hooked on not only its caffeine, but its unique marketing strategy. Here are some little-known facts about the company who even sends people to space.<p><i>Produced by Justin Gmoser.</i><p><b>Follow BI Video: On Facebook</b>

Marketing Strategy

Ikea Chairs Celebrate Valentine's Day Kama-Sutra Style

It looks like furniture may also be getting in on some Valentine's Day action this year. Ikea has recently released a Kama Sutra-inspired ad that …


Hotels.com Recruits Captain Obvious, but Is One Gag Enough for a Campaign?

In its first work for Hotels.com since adding the business last October, Crispin Porter + Bogusky goes the self-consciously wacky route by …

Advertising Industry

Wal-Mart Ad Celebrates American Workers With A Canadian Band's Song About A Guy Who Hates His Job

Already, one of the ads created turbulence for the company when former "Dirty Jobs" host Mike Rowe announced he had received death threats for providing a voiceover proclaiming that "work is a beautiful thing."<p>Because Rowe has made his career documenting people's unpleasant working conditions, some …


Kevin Costner’s New Spy Movie Reimagined to Star NFL Wide Receivers

Check out this promo for Kevin Costner’s new movie, 3 Days to Kill, reimagined in a dream sequence to star Pro Bowl NFL wide receivers Dez Bryant, …