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The New PR: 5 Content and News Distribution Strategies You Need to Master

Success in the modern marketplace requires a savvy mix of social media, shareable content and even paid placement.<p>It's harder than ever before to grab media attention for PR-driven news. Even if you do earn coverage, you can expect to see diminished impact from that press hit. More PR people are …

Every Marketing Tool You Need to Know About | Inc.com

When it comes to marketing, there is no shortage of awesome tools. You have your choice of tools not only for analytics, but also for content marketing, conversion rate optimization, email marketing, social media marketing, search, and more.<p>But the sheer number of available tools can also be …

How to Build a Marketing Campaign that Appeals to Generation Z

Technology enables brands to connect with audiences on a personal level cost effectively, at incredible scale. Facebook, Twitter, and Snapchat all …

The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Customers want more than an experience. They want emotion.<p>Customers want a brand that they feel they need in their lives, according to the “The Brand Gap” by Marty Neumeier. The definition of a “brand is a person’s gut feeling about a …

Two Things Advertising Agencies Need To Prove

A few weeks ago, I published an article explaining how traditional advertising agencies are putting themselves out of business. The reaction was quick and affirming—thousands of people took to social media to share and comment, and Michael Farmer’s book, <i>Madison Avenue Manslaughter</i> temporarily sold …

AdTech

10 Killer Email Marketing Trends to Watch in 2016

Almost a whole new year lies ahead and it is the ideal time to take a fresh look at your business goals and how you are going to take sound steps to …