Marketing Works Today

By R. Michael Brown | All aspects of marketing, PR, content marketing, brand journalism and more in this magazine focusing on best-practices. Brought to you by http://BrownLtd.com

5 Brand Storytelling Examples To Energize Your Content

5 Inspirational Brand Storytelling Examples To Energize Your Content Marketing<p>Stories are passed down from one generation to the next.<p>Aesop, the …

Content Marketing

10 Things that Immediately Happen when Real Leadership Shows Up

<i>“There are no bad teams, only bad leaders.”</i>―Jocko Willink<p>What does the environment around you look like?<p>Is it obvious to you and everyone else what …

14 eyebrow-raising personal details Google knows about you

Google may know more about me than I know about myself.<p>I’m not just saying that, either: I recently started poking around in Google’s personal data repositories and realized that, between my wide-reaching use of the company’s services and my own brain’s inability to remember anything for more than …

The Prime Minister

Italy's prime minister, Matteo Renzi, tells Charlie Rose his country is not "only a museum" stuck in the past, as he tries to radically change its …

Euro

The Diderot Effect: Why We Want Things We Don’t Need — And What to Do About It

The famous French philosopher Denis Diderot lived nearly his entire life in poverty, but that all changed in 1765.Continue reading on The Mission »

Self-improvement

Donald Trump & Liberals: Anti-Christian Bigotry Swung the Election

They have only themselves to blame for driving away millions of Evangelicals.<p>Last week, my friends and former colleagues at the Alliance Defending …

Corn mazes around the USA

None<p>Amazing Grace Crop Maze in Green Cove Springs, Fla., not only has an elaborate maze, but tons of other attractions perfect for family fun, including a jump pad, corn hole, a cow train, and duck races. Amazing Grace Crop Maze<p>Their 2014 design was dedicated to the Wolfsons Children’s Hospital. …

Agriculture

Rigging the Election - Video I: Clinton Campaign and DNC Incite Violence at Trump Rallies

What is Digital Storytelling and How Can You Make it Work for Your Business?

Data science has become increasingly ubiquitous over the years. From measuring customer expectations to conducting transactions, almost every aspect …

Storytelling

The 5 Surprising Skills You Should Look For In a Content Marketer

Once upon a time, in a search landscape long past, all you needed to get a lift in online visibility was a decent writer. You could come up with some topics, target some keywords, write a few blog posts, and you were good to go.<p>Times have changed.<p>It’s now the age of content marketing, which has …

Content Marketing

Storytelling That Moves People

Persuasion is the centerpiece of business activity. Customers must be convinced to buy your company’s products or services, employees and colleagues to go along with a new strategic plan or reorganization, investors to buy (or not to sell) your stock, and partners to sign the next deal. But despite …

10 Top Social Media Marketing Trends To Look Out For In 2017

Social networks have been with us for just over a decade but it feels like forever.When I first signed into Facebook I was amazed by how small the …

Social Media Marketing

21 All Star Twitter Marketing Accounts You Need to Follow

You are the master of your Twitter feed. Feels good, right?!<p>That’s what I love about Twitter – it doesn’t dictate your feed with an algorithm like …

The one skill that all entrepreneurs desperately need

10 Surprisingly Simple Lessons That Will Make You A Better Digital Marketer

Years ago, I was working as an online marketing manager at a digital marketing agency in Salt Lake City.One of my clients was a large university that …

Digital Marketing

How NBC Invented The Formula For the Modern Olympics Telecast

More Americans will tune in to the 2016 Summer Games than will vote in the presidential election. The idea that so many millions will watch a …

Be Authentic

Storytelling is a great instrument to hack the growth of business with stronger brand awareness, increased traction, and increased revenue.<p>Many …

Has Facebook's Latest Algorithm Change Finally Doomed Publishers And Marketers For Good?

pexels.com<p>One of the biggest reasons why Facebook has remained such a dominant competitor in the social media circuit is because it’s been committed to reinventing and changing itself, presumably for the benefit of its users. Facebook wants to provide the best content—and the best overall …

Content Marketing

5 Things Successful Brand Publishers Do

Last year, Forbes published an article called "Publish or Perish: Why the CMO Must Become a Publisher to Drive Growth." The piece, which was both validating and predictive, included an executive briefing that outlined the importance of both owned media and brand publishing best practices.<p>"Our …

Rep. Love Featured on CNN's"Unstereotyped"

4 Easy Ways to Get Your Customers To Provide Case Studies

Case studies are a goldmine for businesses when it comes to sales.In fact, according to the Content Marketing Institute and MarketingProfs 2016 B2B …

Marketing

What Content Marketers Can Learn From Journalism

I first met Amy Vernon when she attended our SEJ Summit last year and was one of the most epic live tweeters there. Now, I’m so excited to learn from …

Journalism

Are Brands Becoming the Media?

They say that a psychologist’s favorite answer to most any question is “It depends.” It applies here as well.<p>For starters, it’s important to remember …

Marketing

Google CEO: 'Devices' will be things of the past

Training a software program to play an ancient Chinese board game helped Google's DeepMind move artificial intelligence forward.Video provided by Newsy Newslook<p>SAN FRANCISCO — Google CEO Sundar Pichai says the next big evolution for technology is artificial intelligence.<p>"Looking to the future, the …

Google

Google is removing ads from the right-hand side of search results

The company says it will "continue to make tweaks"<p>Google is switching up how it displays ads on desktop searches, removing them from the right-hand side of results and putting them only at the top and bottom of the page. The change was first reported by <i>The SEM Post</i> with Google later confirming the …

Google

Digital Media Trends That Will Define 2016 (Guest Column)

Unlike the mega-M&A that dominated digital media in 2014 (Disney/Maker Studios, Apple/Beats Music, Facebook/Oculus), one story dominated digital …

5 Things University Marketing Programs Aren't Teaching (But Should)

With online marketing changing at such a rapid pace, it's hard for educators to keep up. Columnist Travis Wright suggests ways business schools …

Education