Marketing Works Today

All aspects of marketing, PR, content marketing, brand journalism and more in this magazine focusing on best-practices. Brought to you by http://BrownLtd.com

Social Media
How Small Businesses Are Finding Other Ways to Advertise Beyond Facebook and Instagram
Inc Magazine - By JOYCE M. ROSENBERG
Businesses are finding that Facebook, Instagram and Twitter aren't their automatic go-to. Ryan Knoll thought social media sites like Facebook would be the best places to advertise his brand-new home cleaning
This Might Be The Most Brilliant Gun Safe Ad We've Ever Seen
Digg
It's a safe for all purposes — you can store anything in there, from your family heirlooms to your lunch.
10 biggest brand fails of 2018
Ad Age - Adrianne Pasquarelli
Tone-deaf ads and racist tweets and taglines—many brands have yet to master the simplest rule of marketing: Don't piss people off. Here are some of …
What Seth Godin Wants You To Know About Marketing in 2019
Entrepreneur - Jason Feifer
The Industry expert urges companies to be relevant, not loud. This story appears in the December 2018 issue of Entrepreneur. Subscribe » If anyone knows marketing’s future, it’s Seth Godin. The longtime
CMO Next 2018: 50 Marketing Chiefs Who Are Redefining The Role And Shaping The Future
Forbes - Jenny Rooney
The chief marketing officer role is one of the most dynamic, challenging, exhilarating, complex, nuanced and powerful in the C-suite. CMOs are driving innovation in myriad ways and in areas as diverse
Trump’s list: 289 accomplishments in just 20 months, ‘relentless’ promise-keeping
washingtonexaminer.com - Paul Bedard
The Trump administration’s often overlooked list of achievements has surpassed those of former President Ronald Reagan at this time and more than …
It’s shameful what US Open did to Naomi Osaka
New York Post - By Maureen Callahan
Naomi Osaka, 20 years old, just became the first player from Japan to win a Grand Slam. Yet rather than cheer Osaka, the crowd, the commentators and …
Marine Vets Hiking 215 Miles for Homeless Vets Get Help from Cavalry
browniebytes.net - R. Michael Brown
You can help too… A group led by Marine Major Kalani Creutzburg and Staff Sgt. Nate Schoemer, in yellow from left, walk along Doheny Beach with a …
How Good Storytelling Can Keep Your Brand in Its Branded Content
Adweek - By Kate Santore Voice Network contributor, an ongoing writer for our guest opinion column.
Society is obsessed with consuming and creating content—we simply can’t get enough of it. Every second, there is more content being produced than …
Michael Brown
Cool London Hotel Identity Campaign [videos]
browniebytes.net - R. Michael Brown
The energetic identity for London-based hotel brand Assembly invites visitors to get up and go explore the city. The affordable hotel category isn’t …
AbbVie
AbbVie Announces $100 Million Donation to Ronald McDonald House Charities to Support Hospitalized Children and Their Families
abbvie.com
NORTH CHICAGO, Ill., Aug. 20, 2018 /PRNewswire/ -- AbbVie, a research-based global biopharmaceutical company, today announced a donation of $100 …
Advertising Industry
These 20 Cutting-Edge Campaigns Epitomized This Year’s Most Innovative Creative Advertising – Adweek
Adweek
Facebook
Facebook has started internal testing of its dating app
browniebytes.net - R. Michael Brown
Let the poking begin. Brownie Bytes has some questions Is “OldBook” trying to become relevant with younger audiences again? Or is it just going to get a …
Disney World
Disney Imagineers and Theme Park Designers Are Leading Experience Marketing into a Whole New World of Brand Storytelling
browniebytes.net - R. Michael Brown
By: Liz Alton [@Beinglizzie] Insights from Disney: Emotions and Storytelling Disney is one of the best storytelling engines in the world. Immersive …
Michael Brown
The Ad Campaign that Saved Old Spice
browniebytes.net - R. Michael Brown
Old Spice has been around since 1937, but how has the brand been able to stay current with a new generation? Its successful marketing campaigns have …
The smart storytelling techniques you should try this year
prdaily.com
For communicators, it can be demoralizing to see nonexistent traffic on your websites, low open rates on emails and poor engagement on social media …
Pay-TV
Cord-Cutting Keeps Churning: U.S. Pay-TV Cancelers to Hit 33 Million in 2018 (Study)
browniebytes.net - R. Michael Brown
From R. Michael Brown [@rmikebrown] — I’ve been a cord cutter since 2004. I found as a writer and video producer that the standard cable and …
Amazon’s share of the US e-commerce market is now 49%, or 5% of all retail spend
TechCrunch - Ingrid Lunden
Amazon has already been in the crosshairs of the White House when it comes to threats of antitrust investigations, and while some say this is simply Trumpian bluster that has a slim chance of going anywhere,
“There is no reason for any individual to have a computer in their home.”
browniebytes.net - R. Michael Brown
–KEN OLSEN, PRESIDENT OF DIGITAL EQUIPMENT CORPORATION IN 1977 Ken Olsen was the co-founder and CEO of Digital (also known as Digital Equipment …
IHOb No More: IHOP Says Its Burger-Rebranding Was Just a Gimmick
Fortune - Kevin Kelleher
It turns out we were punked. Or maybe bunked. When IHOP said it was changing its name to IHOb last month—with the “b” standing for burgers—the …
Don’t Quit Social Media: It’s Time To Take The Power Back
medium.com
David ArmanoBlockedUnblockFollowFollowing Jul 7, 2018 The Algorithms vs. You I’ve just about finished reading “Ten Arguments For Deleting Your Social …
“The iPhone Won’t Appeal to Business Customers”
browniebytes.net - R. Michael Brown
“$500 for a fully subsidized cellphone with a plan? That is the most expensive phone in the world and it doesn’t appeal to business customers because …
Dumb Things Execs Say
browniebytes.net
You Shall Be Judged By the Company You Keep!
Entrepreneur - Phil La Duke
Opinions expressed by Entrepreneur contributors are their own. Nothing exposes a company’s amateurish approach to sales and mawkish marketing than announcing (usually via its website) its lofty list of
7 Secrets To Producing Engaging Podcast Content
Forbes - Jon Levy
It’s no secret that content is king. If you’re going to create content, you need to make it so that audiences will not only like it but engage with it on a daily basis. Because podcasts are one of the
Video News Taking Over Social Media
wordpress.com - R. Michael Brown
At the Palm Beach Civic Association, where I’m the Communications Director, I started writing and producing a weekly news broadcast about the Town of …
It’s OK to leave Facebook
TechCrunch - Devin Coldewey
The slow-motion privacy train wreck that is Facebook has many users, perhaps you, thinking about leaving or at least changing the way you use the social network. Fortunately for everyone but Mark Zuckerberg,
3 B2B Tech Brands with Stand-Out Visual Content Marketing
skyword.com - Daniel Tay
B2C marketers have all the fun. At least, that’s what most people think. After all, B2C marketing is all about being relatable and entertaining, while …