Marketing Works Today

All aspects of marketing, PR, content marketing, brand journalism and more in this magazine focusing on best-practices. Brought to you by http://BrownLtd.com

Storytelling
Sylvia Gorajek on LinkedIn: "Have you heard of mirror neurons? These brain cells activate when we see someone doing something.
linkedin.com
Video News Taking Over Social Media
wordpress.com - R. Michael Brown
At the Palm Beach Civic Association, where I’m the Communications Director, I started writing and producing a weekly news broadcast about the Town of …
10 Smart Hotel Marketing Strategies to Increase Bookings
wordstream.com - Margot da Cunha
There are two types of people: those who love staying in hotels and those who hate it. I must say that I lean more towards the latter, and often find …
United States
Architecture Expert Gives A Thorough Analysis Of The Stunning Decline Of The American Mall
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A quarter of all American malls will close by 2022. An architecture professor explains why malls are failing and what their future entails.
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linkedin.com
500 million+ members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and …
flipboard.com
Facebook’s US user base declined by 15 million since 2017, according to survey
The Verge - Nick Statt
Facebook’s user base is shrinking, particularly in the coveted 12- to 34-year-old demographic, according to new survey data compiled by market research firm Edison Research. The survey, which only collected
Bad News for Travel and Tourism Brands: Vacation Shaming Is a Thing
Adweek - Robert Klara
This is the time of year when Americans, caught in the winter doldrums, start to think about where they’ll go away this summer. (In case you missed …
How Small Businesses Are Finding Ways to Advertise Beyond Facebook and Instagram
Inc Magazine - Joyce M. Rosenberg
Businesses are deciding that Facebook, Instagram, and Twitter no longer should be their automatic go-to. Ryan Knoll thought social media sites like Facebook would be the best places to advertise his brand-new
This Might Be The Most Brilliant Gun Safe Ad We've Ever Seen
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It's a safe for all purposes — you can store anything in there, from your family heirlooms to your lunch.
10 biggest brand fails of 2018
Ad Age - Adrianne Pasquarelli.
Tone-deaf ads and racist tweets and taglines—many brands have yet to master the simplest rule of marketing: Don't piss people off. Here are some of …
What Seth Godin Wants You To Know About Marketing in 2019
Entrepreneur - Jason Feifer
The Industry expert urges companies to be relevant, not loud. This story appears in the December 2018 issue of Entrepreneur. Subscribe » If anyone knows marketing’s future, it’s Seth Godin. The longtime
CMO Next 2018: 50 Marketing Chiefs Who Are Redefining The Role And Shaping The Future
Forbes - Jenny Rooney
Click the image to read about the listees. (Headshots courtesy of the subjects) The chief marketing officer role is one of the most dynamic, challenging, exhilarating, complex, nuanced and powerful in
Trump’s list: 289 accomplishments in just 20 months, ‘relentless’ promise-keeping
washingtonexaminer.com - Paul Bedard
The Trump administration’s often overlooked list of achievements has surpassed those of former President Ronald Reagan at this time and more than …
It's shameful what US Open did to Naomi Osaka
New York Post - By Maureen Callahan
Naomi Osaka, 20 years old, just became the first player from Japan to win a Grand Slam. Yet rather than cheer Osaka, the crowd, the commentators and …
Marine Vets Hiking 215 Miles for Homeless Vets Get Help from Cavalry
browniebytes.net - R. Michael Brown
A group led by Marine Major Kalani Creutzburg and Staff Sgt. Nate Schoemer, in yellow from left, walk along Doheny Beach with a female bodybuilder, …
How Good Storytelling Can Keep Your Brand in Its Branded Content
Adweek - Kate Santore
Society is obsessed with consuming and creating content—we simply can’t get enough of it. Every second, there is more content being produced than …
Cool London Hotel Identity Campaign [videos]
browniebytes.net - R. Michael Brown
The energetic identity for London-based hotel brand Assembly invites visitors to get up and go explore the city. The affordable hotel category isn’t …
AbbVie Announces $100 Million Donation to Ronald McDonald House Charities to Support Hospitalized Children and Their Families
abbvie.com
NORTH CHICAGO, Ill., Aug. 20, 2018 /PRNewswire/ -- AbbVie, a research-based global biopharmaceutical company, today announced a donation of $100 …
These 20 Cutting-Edge Campaigns Epitomized This Year’s Most Innovative Creative Advertising
Adweek - David Gianatasio
Facebook has started internal testing of its dating app
browniebytes.net - R. Michael Brown
Is “OldBook” trying to become relevant with younger audiences again? Or is it just going to get a bunch of creepy divorced people hooking up – or …
Disney Imagineers and Theme Park Designers Are Leading Experience Marketing into a Whole New World of Brand Storytelling
browniebytes.net - R. Michael Brown
Disney is one of the best storytelling engines in the world. Immersive storytelling elevated the brand beyond the basics of regional amusement parks …
The Ad Campaign that Saved Old Spice
browniebytes.net - R. Michael Brown
Old Spice has been around since 1937, but how has the brand been able to stay current with a new generation? Its successful marketing campaigns have …
The smart storytelling techniques you should try this year
prdaily.com - Vlad
For communicators, it can be demoralizing to see nonexistent traffic on your websites, low open rates on emails and poor engagement on social media …
Cord-Cutting Keeps Churning: U.S. Pay-TV Cancelers to Hit 33 Million in 2018 (Study)
browniebytes.net - R. Michael Brown
From R. Michael Brown [@rmikebrown] — I’ve been a cord cutter since 2004. I found as a writer and video producer that the standard cable and …
Amazon’s share of the US e-commerce market is now 49%, or 5% of all retail spend
TechCrunch - Ingrid Lunden
Amazon has already been in the crosshairs of the White House when it comes to threats of antitrust investigations, and while some say this is simply Trumpian bluster that has a slim chance of going anywhere,
“There is no reason for any individual to have a computer in their home.”
browniebytes.net - R. Michael Brown
Ken Olsen was the co-founder and CEO of Digital (also known as Digital Equipment Corporation, or DEC), a company launched out of an old wool mill in …