Marketing Works Today

Die, Workwear! — The Great Retail Apocalypse

Much has been written about the “retail apocalypse.” While the US economy has been going through a general recovery, retail stores are struggling to …

SVdP CEO Dave Barringer "Charities Fighting Poverty" Interview

The Modern Marketer's Burden: Understanding The Ethical Challenges Of Storytelling

This is the third installment for a curriculum on storytelling that I am writing in the form of a series right here on Forbes. In my last post, I wrote about the reasons why people — <i>all</i> people, not just business people — should study the art and science of storytelling in the “age of big content …

Google Spent 2 Years Studying 180 Teams. The Most Successful Ones Shared These 5 Traits

Google spent years studying successful teams and discovered insights that could forever change how teams are assembled.<p>Over the years, Google has embarked on countless quests, collected endless amounts of data and spent millions trying to better understand its people. One of their most interesting …

Google’s Head-n-Shoulders strategy

On Wednesday, Google dropped an update to its app: a feed organized into two sections — one with your current interests (like sports, news, and …

Google Glass Is Officially Back, Doing Something It Doesn't Suck At

Google has officially announced what we’ve known for two and a half years—Google Glass isn’t dead, the company has just been redeveloping the …

How To Use Brand Storytelling To Push Your Business To The Next Level

I recently came across a „new“ concept for selling products online. Basically, the claim was, that the age of information products was over, and the …

The Board Directors You Need for a Digital Transformation

When the term <i>digital transformation</i> was first bandied about by consultants and business publications, its implications were more about keeping up and catching up than true transformation. Additionally, at first it was only applied to large, traditional organizations struggling, or experimenting, in …

Facetopia

EMAILED ON July 11, 2017 BY THE HUSTLE<p>Over the past few months, FB’s been talkin’ a pretty big game about their new initiative to build a “global …

How Jeff Bezos and Ursula Burns Build Success With Emotional Intelligence

Some of the most admired people in the world have gotten to where they are due to their emotional intelligence.<p>Are you ready to go places in your career?<p>Well, if there was a skill that you could hone that could help earn $30k more per year, wouldn't you set out to work on it right now? It turns out …

A Messy Desk Is a Sign of Genius, According to Science

Mark Twain, Thomas Edison, Albert Einstein and Steve Jobs had messy desks, just like most other geniuses.<p>The desk was invented around 1,200 AD and while the technology upon it has evolved, the desk itself has remained the same: a flat-surfaced work area accompanied by drawers and cubbies for …

QVC Plans To Buy, Merge With Rival Shopping Network HSN

Under pressure from the growth of online retailing, TV shopping giant QVC intends to acquire its rival HSN Inc. in a $2.1 billion deal.<p>The merger, announced Thursday, would create a company with $14 billion in annual sales, NPR's Yuki Noguchi reports.<p>QVC's parent company, Liberty Interactive, …

Are Your Employees More Productive When They Work From Home?

Finding the right balance between working from home and logging time at the office requires the right insight.<p>To WFH or not to WFH: that is the question.<p>For the uninitiated, WFH, or "working from home," is an acronym that you'll likely start seeing in more and more work emails, written by coworkers …

Google to stop scanning Gmail for creating targeted ads | One America News Network

People visit Google's booth at the Global Mobile Internet Conference (GMIC) 2017 in Beijing, China April 28, 2017. REUTERS/Jason Lee<p>June 23, …

The 4 Types of Innovation and the Problems They Solve

One of the best innovation stories I’ve ever heard came to me from a senior executive at a leading tech firm. Apparently, his company had won a million-dollar contract to design a sensor that could detect pollutants at very small concentrations underwater. It was an unusually complex problem, so …

Google's getting serious about building its own iPhone

To compete with Apple, Google has to become Apple<p>When Google curtailed its Nexus program last year in favor of the Pixel, many commentators dismissed that as merely a rebranding exercise to make the latest thing feel fresh. I was in the minority that bought into Google's promise of a fundamentally …

The Dark Secret at the Heart of AI

Last year, a strange self-driving car was released onto the quiet roads of Monmouth County, New Jersey. The experimental vehicle, developed by …

Why You Want a Brand Journalist On Your Marketing Team - Ashley Healy - Marketing Strategy and Design

Once upon a time there were two industries from very different sides of the fence who didn’t get along. The marketers were very much in favor of …

Digital Transformation Journey: A Brand’s Secret Weapon to Combat Marketing Disruption

Download as PDFDigital Transformation Journey:<br>Brands’ Secret Weapon to Combat Marketing DisruptionBy David Armano, Global Strategy DirectorBy David …

15 Untapped sources to drive quality traffic to your website

Most marketers have two goals in common: to attract more traffic and convert more leads. More traffic translates to more visibility and …

Here's everything Apple is rumoured to be launching in 2017

Apple is notoriously secretive.<p>The California technology giant almost <i>never</i> speaks about upcoming products before officially announcing them. Journalists who ask about rumours and reports might get told "no comment" — if they're lucky enough to get a response.<p>But for all its mystery, Apple can't …

Apple's biggest launch of the year may have been last week

Commentary: You may have missed it. Even when I tell you about it, you could think it's not important. But it just might be.<p><i>Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.</i><p>It's all about the iPhone 8, right?<p>Oh, some new MacBooks would be nice, and a new …

Five Lessons for All Marketers From the Departure of Coke's CMO

Coca-Cola has decided to eliminate the position of CMO in its organization. Former CMO Marcos de Quinto is off to retirement after nearly four …

Visual Effects Artist Creates Epic Video To Sell His Old Car, And Now 2 Million People Want To Buy It

Employing his skills as a visual effects artist, the Israel-based Latvian made an epic 2-minute video showcasing everything that his trusty car can …

The 4 most powerful words you can use in business

California has its share of famous streets: Sunset Strip, Rodeo Drive, Hollywood Boulevard. But for entrepreneurs, the real main drag is Sand Hill …

Facebook is almost ready to unveil its big attack on TV — here's what we know

Facebook has kicked its push for TV-like shows into high gear and is aiming to premiere its slate of programming in mid-June, multiple people familiar with the plans told Business Insider.<p>Facebook plans to have about two dozen shows for this initial push and has greenlit multiple shows for …

Nike sets out to break 2-hour marathon mark with three elite runners

The golden rule, well known among runners, is relatively simple — nothing new on race day.<p>But for a trio of elite marathoners aiming to make history, that axiom provides a complex challenge for Nike’s Breaking2 team.<p>Early Saturday morning, conditions permitting, the work of that team will be put to …

Exclusive: Apple just promised to give US manufacturing a $1 billion boost

Apple CEO Tim Cook said that his company will start a $1 billion fund to promote advanced manufacturing jobs in the United States.<p>"We're announcing …

LEAKED PHOTOS: Fitbit’s new headphones and troubled smartwatch

Yahoo Finance has obtained photos of Fitbit’s (FIT) first “proper” smartwatch and first-ever pair of bluetooth headphones due out this fall.<p>As Yahoo …