Marketing Works Today

By R. Michael Brown | All aspects of marketing, PR, content marketing, brand journalism and more in this magazine focusing on best-practices. Brought to you by http://BrownLtd.com

How to future-proof your firm

The nature of work is being transformed.. It is not the first time in recent years that trends such as technology have changed the way people work, …

Business School

Steve Wozniak launches online university aimed at making tech ed more affordable

Apple co-founder Steve Wozniak believes it’s currently too expensive to earn a degree in tech, and so he recently announced the opening of Woz U, an …

Steve Wozniak

The art of storytelling in 7 content marketing context questions

Storytelling and content marketing go hand in hand. Yet, the art of storytelling stretches further than the narrative in any form of content.<p><b>Do</b> …

Storytelling

Why Our Brains Crave Storytelling In Marketing

Our greedy little brains are hungry for a good story, so if you want to make the sale, forget the data and make a personal connection.<p>What grabs your attention more: a list full of ingredients like acacia gum, oligiosaccharide, and glutemate or a story about one company’s mission to bring the tangy …

Storytelling

Amazon introduces a way for teens to independently shop its site, following parents’ approval

Amazon today announced a new way for teens to shop its site independently of their parents’ accounts and place their own orders, which parents can choose to review before allowing the purchase. Teens can also be assigned pre-set spending limits per order as an alternative to having orders …

Teens

Autonomous cars without human drivers will be allowed on California roads starting next year

42 companies are now testing 285 self-driving cars in the Golden State<p>The California Department of Motor Vehicles will allow autonomous cars without steering wheels, foot pedals, mirrors, and human drivers behind the wheel to be tested on its roads starting next year. The department released its …

Transportation

Rolls Royce Ship Intelligence for Autonomous Ships - Concept Pictures

<b>Rolls Royce recently revealed its vision to develop AI-powered autonomous ships that would cut costs and carbon emissions while improving security</b> …

Rolls-Royce

4 AI Technologies Impacting Business Operations Right Now

Artificial intelligence will be huge in the future but don't think it isn't relevant today.<p>If your business is not using artificial intelligence (AI) in any capacity today, it is the exception rather than the rule. Most businesses rely on AI whether they know it or not. Commonplace business …

Artificial Intelligence

"Happy Chemical" Discovered In Beer?

A curious flurry of headlines in praise of beer appeared this week: Beer really DOES make you happier! Key molecule boosts brain’s reward centre …

Neuroscience

MIT Wizards Invent Tech That Sees Around Corners

Robots can pull off a lot of righteous tricks. Hopping on one leg with ease, for instance. Or teaching themselves to play children’s games. Or even …

Engineering

The Google Home Mini is great, but is it too late?

This $50 smart speaker packs the full, voice-activated intelligence of the Google Assistant. Can it take on Alexa?

Google Home

Shock poll: NFL now least liked sport, core fans down 31%

Over just one month of player, coach, and owner protests of the flag and National Anthem, the National Football League has gone from America's sport …

Elections

Dubai starts tests in bid to become first city with flying taxis | One America News Network

A man looks on as the flying taxi is seen in Dubai, United Arab Emirates September 25, 2017. REUTERS/Satish Kumar<p>September 25, 2017<p>By Noah …

Drones

192 Future Uses for Flying Drones

The thought occurred to me that mounting a video projector to a flying drone could give it unusual capabilities.<p>My first idea was to use it for …

How to Gain 100k Monthly Twitter Impressions

Twitter offers a chance for brands to actively engage and interact with audiences in 140 characters or less. To say that it’s an effective method of …

What Steve Jobs, Elon Musk, and Jeff Bezos Wish You Knew About Tech Startups

Nobody cares about your technology.<p>The Dreaded Professor<p>Every college student has had that professor at least once. The one who was a phenomenal …

Die, Workwear! — The Great Retail Apocalypse

Much has been written about the “retail apocalypse.” While the US economy has been going through a general recovery, retail stores are struggling to …

SVdP CEO Dave Barringer "Charities Fighting Poverty" Interview

The Modern Marketer's Burden: Understanding The Ethical Challenges Of Storytelling

This is the third installment for a curriculum on storytelling that I am writing in the form of a series right here on Forbes. In my last post, I wrote about the reasons why people — <i>all</i> people, not just business people — should study the art and science of storytelling in the “age of big content …

Storytelling

Google Spent 2 Years Studying 180 Teams. The Most Successful Ones Shared These 5 Traits

Google spent years studying successful teams and discovered insights that could forever change how teams are assembled.<p>Over the years, Google has embarked on countless quests, collected endless amounts of data and spent millions trying to better understand its people. One of their most interesting …

Leadership
Google

Google Glass Is Officially Back, Doing Something It Doesn't Suck At

Google has officially announced what we’ve known for two and a half years—Google Glass isn’t dead, the company has just been redeveloping the …

Google Glass

How To Use Brand Storytelling To Push Your Business To The Next Level

I recently came across a „new“ concept for selling products online. Basically, the claim was, that the age of information products was over, and the …

The Board Directors You Need for a Digital Transformation

When the term <i>digital transformation</i> was first bandied about by consultants and business publications, its implications were more about keeping up and catching up than true transformation. Additionally, at first it was only applied to large, traditional organizations struggling, or experimenting, in …

Digital Transformation
San Mateo County

How Jeff Bezos and Ursula Burns Build Success With Emotional Intelligence

Some of the most admired people in the world have gotten to where they are due to their emotional intelligence.<p>Are you ready to go places in your career?<p>Well, if there was a skill that you could hone that could help earn $30k more per year, wouldn't you set out to work on it right now? It turns out …

Emotional Intelligence

A Messy Desk Is a Sign of Genius, According to Science

Mark Twain, Thomas Edison, Albert Einstein, and Steve Jobs had messy desks, just like most other geniuses.<p>The desk was invented around 1200 CE, and while the technology upon it has evolved, the desk itself has remained the same: a flat-surfaced work area accompanied by drawers and cubbies for …

Creativity

QVC Plans To Buy, Merge With Rival Shopping Network HSN

Under pressure from the growth of online retailing, TV shopping giant QVC intends to acquire its rival HSN Inc. in a $2.1 billion deal.<p>The merger, announced Thursday, would create a company with $14 billion in annual sales, NPR's Yuki Noguchi reports.<p>QVC's parent company, Liberty Interactive, …

eCommerce

Are Your Employees More Productive When They Work From Home?

Finding the right balance between working from home and logging time at the office requires the right insight.<p>To WFH or not to WFH: that is the question.<p>For the uninitiated, WFH, or "working from home," is an acronym that you'll likely start seeing in more and more work emails, written by coworkers …

The Workplace