Marketing Works Today

By R. Michael Brown | All aspects of marketing, PR, content marketing, brand journalism and more in this magazine focusing on best-practices. Brought to you by http://BrownLtd.com

Here's Why You Should Never Follow Celebrities on Twitter

If you're using Twitter for Business, following a celebrity takes away a spot in your network for someone that is relevant to your brand.<p>Recently, I passed 43,000 followers on Twitter. The impressions on my tweets went over one million in the last 30 days, and Twitter has become the top traffic …

I'Ve
Airlines

How far can TV programs go with sponsored content?

Ad-wary TV viewers could get relief from an unlikely source – the advertisers they dislike.<p>Recent moves by networks and advertisers signal what may …

Advertising

How Alibaba’s Jack Ma Is Building a Truly Global Retail Empire

Jack Ma is one of China’s richest men, with a fortune valued at nearly $30 billion. As executive chairman of Alibaba Group, he leads the dominant …

China
Digital Advertising

Brands and Media Agencies Send Google an Ultimatum: Evolve or Else

“Google’s next step is simple: they must acknowledge that they cannot grade their own homework.”<p>That’s one top media agency executive’s take on the …

Advertising

Who controls the marketing tech stack in 2017: The CIO or CMO?

A funny thing happened along the way to using technology to better connect with the marketplace: The CIO and CMO both decided to have a hand in it. …

CRM

The Curious State of Apple Product Pricing

As Apple pushes deeper into luxury brand territory, the company is making its products more accessible through lower pricing. At $159, Apple is …

iPhone

37 Staggering Video Marketing Statistics for 2017

As digital marketing evolves, we continue to see trends favoring video! Here are some quick and easy stats to use to convince your boss to invest in …

Digital Marketing

Tag Heuer Connected Modular 45 hands-on: a truly customisable smartwatch

The watch's lugs, strap, buckle, digital face, and physical module can be swapped out. WIRED tested the watch in Switzerland<p>TAG Heuer's first attempt …

Watches

Amazon will now tell Prime members what to wear via a new “Outfit Compare” feature

Amazon has been steadily pushing its way into fashion over the past several years, with investments in its own private labels – from workwear to activewear – plus increased fashion ad spending and even its own trend-obsessed TV show, Style Code Live. Now the online retailer is looking to dole out …

Meet The Man Whose Site Mark Zuckerberg Reads Every Day

For the last decade, Gabe Rivera has been quietly shaping the tech industry’s story for its top executives, investors, and journalists. But is the editor behind Silicon Valley’s Drudge Report ready to reckon with his influence?<p>Gabe Rivera was halfway through his lamb gyro when it became clear he’d …

Journalism

The World Wide Web's inventor warns it's in peril on 28th anniversary

Thousands have flooded into Austin, Texas to experience the 31st Annual South by Southwest Convention and Festivals. Check out some of the sights and sounds from the first day. Jarrad Henderson, USA TODAY<p>Tim Berners-Lee, who invented the World Wide Web, now wants to save it.<p>The computer scientist …

SXSW

These 12 Agencies Have Masterfully Adapted in an Increasingly Digital Marketplace

Faced with the relentless onslaught of digital change, agencies have been forced to adapt quickly or risk irrelevance. For the most part, the …

Advertising

The Viral Power of Storytelling in Content Marketing

In the dark-dark city, on the dark-dark street, in the dark-dark office, there was one dark-dark company, but no one knew about it because the …

Storytelling

5 Brand Storytelling Examples To Energize Your Content

5 Inspirational Brand Storytelling Examples To Energize Your Content Marketing<p>Stories are passed down from one generation to the next.<p>Aesop, the …

Content Marketing

10 Things that Immediately Happen when Real Leadership Shows Up

“There are no bad teams, only bad leaders.”―Jocko WillinkContinue reading on The Mission »

Success

14 eyebrow-raising personal details Google knows about you

Google may know more about me than I know about myself.<p>I’m not just saying that, either: I recently started poking around in Google’s personal data repositories and realized that, between my wide-reaching use of the company’s services and my own brain’s inability to remember anything for more than …

Google

The Prime Minister

Italy's prime minister, Matteo Renzi, tells Charlie Rose his country is not "only a museum" stuck in the past, as he tries to radically change its …

Euro

The Diderot Effect: Why We Want Things We Don’t Need — And What to Do About It

The Diderot Effect: Why We Want Things We Don’t Need — And What to Do About It<p>The famous French philosopher Denis Diderot lived nearly his entire …

Self-improvement

Progressives’ Anti-Christian Bigotry Helped Make Trump President

They have only themselves to blame for driving away millions of Evangelicals.<p>Last week, my friends and former colleagues at the Alliance Defending …

Religion

Corn mazes around the USA

None<p>Amazing Grace Crop Maze in Green Cove Springs, Fla., not only has an elaborate maze, but tons of other attractions perfect for family fun, including a jump pad, corn hole, a cow train, and duck races. Amazing Grace Crop Maze<p>Their 2014 design was dedicated to the Wolfsons Children’s Hospital. …

Agriculture

Rigging the Election - Video I: Clinton Campaign and DNC Incite Violence at Trump Rallies

What is Digital Storytelling and How Can You Make it Work for Your Business?

Data science has become increasingly ubiquitous over the years. From measuring customer expectations to conducting transactions, almost every aspect …

Content Marketing

Storytelling That Moves People

Persuasion is the centerpiece of business activity. Customers must be convinced to buy your company’s products or services, employees and colleagues to go along with a new strategic plan or reorganization, investors to buy (or not to sell) your stock, and partners to sign the next deal. But despite …