rmaluenda

20 Flips | 4 Magazines | 9 Following | 2 Followers | @rmaluenda | Keep up with rmaluenda on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “rmaluenda”

5 Things Digital CMOs Do Better

If you’re a mid- or late-career marketer, chances are your job today is mostly unrecognizable from what you signed on for. Perhaps no other business function has changed as dramatically over the past decade.<p>Why? Following a silent coup, the coronation is complete: the customer is king. With an …

The Spotify Effect: Why Every Company Is Now A Data Company

<i>Marius Moscovici is the founder and CEO of Metric Insights.</i><p>After landing a $200 million credit line and acquiring music data platform The Echo Nest, Spotify is widely expected to announce its IPO in coming months. Spotify is a unique spin on the same fundamental formula that generated value for …

The new Oculus Rift costs $350 and this is what it's like

If you're still not paying attention to Oculus VR and the Rift headset -- the folks at the forefront of virtual reality's recent rebirth -- <i>what are you doing?</i> Okay, we'll forgive you. It's still just a development kit after all, and even the latest prototype ("Crystal Cove") is far from the …

How Mobile Is Bridging Brick and Mortar’s Data Gap

Smart marketers know that offline marketing techniques like in-store promotions, events, and free samples are powerful techniques for delighting customers and driving sales. The challenge? There’s limited data to prove it.<p>Meanwhile, the Internet has spoiled us. Thanks to tools like Google Analytics …

Why the online/offline split no longer matters

<i>This article was taken from the March 2014 issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and</i> …

Insurance company MetLife treats big data with a startup attitude

MetLife is a massive insurance company, serving more than 90 million customers across major markets in America, Europe and Asia. But onstage at …

Yahoo has joined the war for your online identity—about half a decade too late

For nearly half a decade, Yahoo has been giving away its most valuable asset to its rivals. Now it has decided that that must stop.<p>About 800 million people use one or more of Yahoo’s services every month. Some of those many millions log into Yahoo with their Google or Facebook credentials. This …

Advertising

5 (Relatively Simple) Steps To B2B Social Media Marketing Success

The business to business world has been a bit slow to buy into social media marketing, but that’s changing quickly. Invest in your online presence with these five tips for B2B marketing success.<p>There are plenty of well-documented social media stories in the business to consumer world, such as …

Google Analytics Checklist for New Projects

When on-boarding a new client, there is a lot that needs to get done. Usually the list includes a tech audit, reviewing content, and combing through …

5 Social Media Trends for 2014: New Research

Shares 12K<p>Want to know where social marketers are focusing in 2014?<p>Looking for the latest social media trends to inform your marketing?<p>Based on new …

Google's Embrace Of Non-Google Metrics Major Step For Digital Ads

The news, announced this week, of Google and comScore's ad metrics partnership, is a major step forward for digital advertising. Making it easy for …

News Corp to offer digital marketing services to SMEs | Marketing Magazine

News Corp Australia has announced it will launch a digital marketing extension package for small to medium sized businesses called ‘News Xtend’.<p>Small …

IBM says it’s king of cloud. Amazon, I’m guessing, would beg to differ

Cloud reporters got a pitch from IBM(s ibm) the morning after Amazon’s fourth quarter earnings announcement claiming that it — not Amazon(s amzn) Web …

BrightFunnel Raises Funding To Build Smarter Marketing Predictions

Marketing startup BrightFunnel is announcing that it has raised a small “advisory round” of slightly less than $1 million from some big-name investors.<p>Co-founder and CEO Nadim Hossain served most recently as the vice president of marketing at PowerReviews (which was acquired by Bazaarvoice). In …

Bitcoin's Legality Around The World

Last November, the U.S. Senate dove head-first into the world of Bitcoin, prompted by Security and Governmental Affairs Committee Chairman Tom Carper, a Democratic senator from Delaware who has become very interested in the digital coin. Representatives from law enforcement and financial agencies …

Why Your Web Analytics KPIs Are Wrong (And Getting Worse) And How To Fix Them

You’ve heard the refrain time and time again: Multi-platform media consumption is the new normal. Given this reality, businesses need to adapt their strategies – along with how and what they measure – in order to grow and remain competitive in this increasingly digital world. Yet it’s ironic that, …

One Year After Its Mega-Hyped Launch, Mark Zuckerberg Admits Graph Search Doesn't Work

Graph Search had a lot of promise. It was a social search bar that mined all of Facebook's content to answer questions such as "Which friends do X person and Y person have in common" and "which places did I visit in 2013."<p>But Graph Search proved complicated to use and faulty, and Facebook CEO Mark …

Is This What Twitter Commerce Will Look Like?

In pictures!<p>Twitter is getting serious about commerce on its service. So much so that it looks as though soon you’ll be able to buy goods for sale directly from a tweet.<p>The microblogging service is close to finalizing a deal with payment services company Stripe, which would likely handle the …

Can H&M’s Interactive Super Bowl Ad, David Beckham’s Body Make TV Shopping Click?

We’ve been hearing about t-commerce for a long time. Now the clothing retailer, powered by Delivery Agent’s tech and Beckham’s pecs, hopes the big game brings a big breakthrough with consumers.<p>With advertisers pulling out all the stops for the year’s largest and most engaged audience, the Super …

Advertising