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How Staying True to Your Company DNA Can Grow Your Brand

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Starting a company is hard. Starting a company in the middle of a recession seems impossible. But that is exactly what sisters Danielle and Jodie Snyder did when they launched their jewelry line DANNIJO in 2007.<p>DANNIJO is comprised of …

Red Carpet

Forget Setting Goals. Focus on This Instead.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>We all have things that we want to achieve in our lives -- getting into the better shape, building a successful business, raising a wonderful family, writing a best-selling book, winning a championship, and so on.<p>And for most of us, the …

Marathons

To Boost Innovation, Reboot Your Conversations

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You might not realize it, but a simple question such as, “How could you say that?” or “What were you thinking?” can stop creativity in its tracks. Such phrases activate people’s fear networks. Blood rushes to their primitive brain, …

Leadership

How to Become a YouTube Partner

It costs nothing and is strictly optional, so if you're willing to put in the work to promote your videos, you could create a new income stream for your business.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Jason R. Rich’s book</i> Ultimate Guide to YouTube …

Banner Ads

Why Hating the Competition Will Get You Nowhere

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I recently participated in a panel discussion on entrepreneurism and was asked by someone in the audience how to handle competition when you're building a startup. My short answer? Embrace it.<p>Using real or perceived competition to help …

Customers

Think You Need to Hire? Think Again.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As your company gains momentum, an extra pair of hands can seem vital. And it might be. But if you still don't have full funding or are relying on clients to keep your cash flowing at the right clip, moving too quickly on a hire can mean …

Employment

Why Self-Discipline Will Make You Unstoppable

A one time management expert explains how commitment and discipline are directly related to successful achievement.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In his book</i> No B.S. Time Management for Entrepreneurs<i>, business coach and consultant Dan Kennedy reveals the steps behind</i> …

Magic

Forget About Immediate Results and Other Must-Read Business Tips

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>A roundup of the best tips of the week from Entrepreneur.com.</i><p>Entrepreneurs are accustomed to setting goals. They tend to have goals for revenue; for number of customers, clients or users; for sales figures. But goals can be detrimental to …

Employment

Why Stellar Customer Service Is Key to Building Your Online Brand

If you and your employees truly believe the customer is always right, you can build one heck of a successful brand using social media.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In his book</i> Tweet Naked<i>, online marketing expert and social media agency CEO Scott Levy provides the</i> …

Social Media

What Brands Can Learn About Storytelling

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When Shane Snow finished Columbia University Graduate School of Journalism in 2010, he had no interest in getting a job in a newsroom. “I became a freelancer by choice,” says Snow, 29. Having paid his way through college doing everything …

Know Your Shopper to Boost Post-Holiday Sales

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>After the holidays your store is poised for a second rush, but the post-holiday shoppers have different needs. They may be self-gifting, planning for the new year, or just ticking errands off their to-do lists. Knowing in advance who they …

Boxing Day

Want to Make a Successful YouTube Video? Read This.

Successful YouTube videos can be as different as oil and water. But those aimed at a small-business audience have some similar traits that can help you communicate your message to your customers.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Jason R.</i> …

Small Business

5 Secrets to Creating Harmony Among Co-Founders

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When you start a business, one of the most important decisions you have to make is whether to work with a co-founder or go it alone.<p>While some founders may prefer to roll solo, often investors, advisors and mentors suggest teaming up with …

Entrepreneurship

4 Ways to Maximize Your Loss Prevention Strategies

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Most merchants take basic precautions to reduce theft in their stores: they train employees and install surveillance systems. But even with these steps, the National Retail Federation survey found that 96 percent of retailers have been a …

Employment

12 Strategies for Promoting Your YouTube Videos

Want to get the word out about your YouTube videos? Review these quick tips.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Jason R. Rich’s book</i> Ultimate Guide to YouTube for Business. <i>Buy it now from</i> Amazon | Barnes & Noble | iBooks | IndieBound<p>When it …

Social Media

How to Get Publicity for Your Crowdfunding Campaign

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In her book</i> Cash From the Crowd<i>, Sally Outlaw, founder and CEO of crowdfunding website peerbackers, reveals the secrets of funding your business with help from colleagues, peers, family, friends and even perfect strangers through a</i> …

Crowd Funding

100 Things You Should Be Talking About in 2014

The novelty of drones is <i>so</i> 2013. If you are going to be <i>de rigueur</i> in 2014, you had better be thinking about how best to regulate the use of drones.<p>While digital currency is becoming increasingly part of the mainstream fiscal news cycle -- 2014 will be the year Bitcoin rivals will creep into the …

Google Glass

6 Ways to Find Your Inner Visionary in 2014

Has innovation taken a back seat to daily tasks and short-term goals? Here's how to get your creativity back.<p>Do you feel like you've lost yourself in your business? What happened to that creative, freedom-loving person who launched that business with such a great vision in mind? She's still in …

Lessons Learned: How Life is Good Makes Money

Bert and John Jacobs, founders of Life is Good (and brothers), describe how their message of optimism--and charitable giving--help drive sales.<p>Video Transcript<p><b>00:04 Bert Jacobs:</b> My name's Bert Jacobs and I'm the CEO. At our company, that stands for Chief Executive Optimist.<p><b>00:09 John Jacobs:</b> My …

Lessons Learned in Diagnostics

What one team of medical professionals learned in the fight against multiple sclerosis.<p>This post is part of our series on the National Science Foundation I-Corps Lean LaunchPad class in Life Science and Health Care at the University of California San Francisco. Doctors, researchers and principal …

Why Starting Small Can Lead to a Better App

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The biggest question mobile app developers usually ask themselves is, 'how do I reach out to my customers?' Or, 'do my customers even want the app that I'm building?'<p>Building an app that brings traction and generates wealth requires that …

Customers