Social Media, SEO und Conversion

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Facebook’s Secret Censorship Rules Protect White Men from Hate Speech But Not Black Children

In the wake of a terrorist attack in London earlier this month, a U.S. congressman wrote a Facebook post in which he called for the slaughter of …

Censorship

The New York Times CEO on state of digital advertising: ‘Nightmarish joke’

Count The New York Times CEO Mark Thompson among those unhappy with the state of the digital ad market, beset by fraud, bots, bad ad placements and …

Advertising

A millennial’s guide to killing it at Instagram

Are you furious that you only have thirty-four Instagram followers? Do you fantasize about becoming the next hottest influencer in comedy? Would you pay real money to know the secret formula of Insta-success? If you answered yes to any of those questions, yikes.<p>Just kidding, who wouldn’t want that? …

Instagram

Stop All Social Media Activity (Organic) | Solve For A Profitable Reality

Life is short.It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you …

Social Media Marketing

21 Ways to Extend the Life of Your Content [INFOGRAPHIC]

In today’s era, <b>digital marketing</b> plays a significant role in promoting and strengthen your brand and to make your digital marketing a tremendous …

Using Mind Maps for UX Design: Part 3 – Content Strategy Maps

Content strategy is hard. It’s clear that having a content strategy in place is critical to ensuring the success of most if not all projects. …

Revealed: Facebook's internal rulebook on sex, terrorism and violence

Leaked policies guiding moderators on what content to allow are likely to fuel debate about social media giant’s ethics<p>Facebook’s secret rules and guidelines for deciding what its 2 billion users can post on the site are revealed for the first time in a Guardian investigation that will fuel the …

Censorship

$0 Design Tools For Your Startup

Creating a well-designed site, product, or project usually isn’t cheap. You know you want to make something that looks good–but how do you do it if …

Social Media Studie: Wie Unternehmen Fans und Follower in sozialen Netzwerken vergraulen

Unternehmen produzieren Inhalte für Facebook, Instagram oder Twitter. Sie kommunizieren Kampagnen, stellen Produkte vor und wollen bestehende Kunden …

Pause That Depresses: Forrester Sees Advertiser Revolt as Beginning of the End

Most Popular<p>Moves by big advertisers to pause spending on Google, audit media buying and demand greater accountability will at least dent the rise of …

How to Validate Demand for Your Product

Five Trends Shaping The Future Of Customer Experience In 2017

Shutterstock<p>It’s that time of year! The 20-somethings drink too much at the holiday party, you book your ski season Airbnb, watch <i>Elf</i> and <i>The Holiday</i>, and reflect back on the year behind you. And as is custom here on Forbes I look at the year ahead in customer experience. In my customer experience …

Customer Experience

INFOGRAPHIC - A Comparison of Snapchat and Instagram Stories

Mobile is eating the world

As we pass 2.5bn smartphones on earth and head towards 5bn, and mobile moves from creation to deployment, the questions change. What's the state of …

Machine Learning

Confessions of an Instagram Influencer - Bloomberg

I’ve always been well-liked. At least, I think that’s the case. I have friends, a spouse, a job, a college degree. I exercise. I get haircuts …

3 Social Media Design Tools That Create Stunning Images

Do you want a consistent look for your social media images? Looking for tools that are easy to use? Great-looking graphics are crucial to maintaining …

Adobe

How to Set Up Google Analytics Goals for Facebook Ads

Do you use Facebook ads? Not sure you trust Facebook’s metrics? Setting up Google Analytics goals lets you track the traffic and conversions from …

Analytics

10 Insanely Good Reasons You Should Publish On Medium

We all want to make our content go farther. No matter how many followers you have on social media and no matter how many people visit your website …

How to Use Twitter Moments for Business

Have you heard of Twitter Moments? Wondering how Twitter Moments can help you promote your business? Twitter Moments lets you combine groups of …

Your Business

The Basics of Search Engine Optimization

If you have a website that you'd like to get more visits from search engines and search engine users, than you need to know at least the basics of …

SEO

26 Tips for Better Facebook Page Engagement

Have you noticed a drop in your Facebook engagement? Wondering how you can better engage with your fans? Making small changes to what and how you …

Social Media Marketing

Content Marketing in 2016: State of the Sector [Infographic]

Leading marketers see the effectiveness of content marketing daily, and accordingly continue to increase their investment in content to drive leads …

Facebook isn’t just fighting ad blockers, it’s fighting the underlying causes of blocking

Independent publishers are terrified of platform dependency these days, and for good reason: According to Parse.ly, Facebook is the No. 1 source of traffic to their sites.<p>Facebook and Google together account for 65 percent of digital ad revenue, according to Pew’s State of the News Media 2016 …

Advertising

Snapchat releases a new web tool for making custom geofilters

Plus some handy updates to the app<p>Snapchat has let you create custom geofilters for events since February, but until now you've needed image editing software to make one. Today the company rolled out a tool for creating on-demand geofilters on the web, using templates for weddings, birthdays, and …

Apps

Google warns it will crack down on “intrusive interstitials” in January

Google has announced that it will begin cracking down on “intrusive interstitials” on January 10, 2017, because this type of ad “can be problematic …

SEO

Hacking the Facebook Newsfeed Algorithm: 5 Ways to Recover Organic Reach

Ladies and gentlemen. We come together today to once again mourn the loss of Facebook organic reach, to share the grief all of us marketers feel. And …

Three steps to influencer success

Word-of-mouth isn’t a new concept. It’s kept your local plumber in business for years. It’s also what 95% of millennials consider a credible source …

How Google Analytics ruined marketing

Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame.<p>In the just over 10 years …

Digital Marketing

Facebook's changing its algorithms. You'll never guess what happens next

Mark Zuckerberg's company will penalise publishers that rely on clickbait<p>Facebook is changing the way the News Feed works and you will be shocked by …