Social Media, SEO und Conversion

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Using page speed in mobile search ranking

article<p>en_US<p>https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html<p>Official Google Webmaster Central …

SEO

Mobile to Dominate Ecommerce Conversions

For years, we’ve been hearing about the importance of responsive design and mobile-friendly features. Many small business etailers remained …

eCommerce

Facebook’s Changes

<i>[Disclosure: I raised $14 million from Facebook, the Craig Newmark and Ford foundations, and others to start the</i> <i>News Integrity Initiative</i><i>. I</i> …

Facebook

Why I’m leaving Snapchat and so are all your friends

Snapchat is the darling of technology: for years, we’ve fawned over the company for being innovative, using daring interfaces and out of the ordinary …

Snapchat

This Is the Data Snapchat Doesn’t Want You to See

Snapchat keeps its partners, investors—and even employees—in the dark about how core features are performing. Now, some of those figures are finally …

Snapchat

The $1.80 Instagram Strategy To Grow Your Business or Brand

A lot of you that follow me have been asking for the strategy regarding how to grow your Instagram account. So here it is.<p>This is by far one of the …

Ray Dalio

A Guide to Paying Influencers on Social Media

Image Source: B3NET Inc.<p>Influencer marketing is netting social media movers and shakers some big bucks, and nearly half of brands expect to ramp up …

Digital Marketing

Twitter officially recognizes tweetstorms with a new threads feature

Time for some game theory<p>A few months after being spotted in tests, Twitter’s tool for creating tweestorms is now an official part of the app. Threads, as the company is calling them, let you string together tweets by tapping a new plus button in the tweet composer. “A few weeks ago, we expanded …

Marc Andreessen

How The Times of London is using Facebook groups to drive subscriptions

The Times of London is experimenting with Facebook groups dedicated to specific topics in order to attract new readers and ultimately convert them …

9 Steps to Jumpstart Your Lead Generation in 2018

I'm a believer in inbound marketing, because when executed properly it will generate leads, help you acquire customers, and turn up customer …

Here’s how social video will evolve in 2018

Over the past few years, the internet has evolved from a text-based medium to the new TV. Cisco estimates that video accounts for 69 percent of all internet traffic in 2017. When the next-generation wireless network, 5G, hits in 2019 and 2020, we can expect that number to grow as more consumers are …

Decoding the Facebook Algorithm

A Fully Up-to-Date List of the Algorithm Factors and Changes<p>If you do Facebook marketing, one thing that you might want to understand is the Facebook …

Starting a Side-Hustle: How to Earn Your First $1000 on Instagram as an Influencer

Have you been secretly wondering if you too can start making some money as an Instagram influencer?<p>Have you been secretly wondering if you too can start making some money as an Instagram influencer? You've got a decent number of Instagram followers, and regularly post content that gets a lot of …

Leading and Learning: How to Feed a Community

When I started this blog in April 2006, little did I understand about how a community works. I would write posts each week only to be read by my …

Leadership

Exclusive: The Number That Explains Snap’s New Strategy

New user data reveals how–and where–people snap.<p>Eighty percent. It’s a high metric for just about any type of user behavior. It’s also the percentage of Snap’s 173 million daily users who have taken snaps at restaurants, the company reveals to <i>Co.Design</i> in a commissioned data set it is sharing for …

The Online Wild West Is Over - Facebook Finally Implements Content Moderation

Amid the fallout from the Russia-ad scandal & subsequent congressional investigation, Facebook is exploring ways to revamp content moderation on its …

16 Visual Storytelling Tips to Give Your Content Marketing a Boost

The numbers are staggering – marketers are investing heavily in visual content:• 74% of marketers use visual assets in their social media marketing – …

Social Media Marketing

12 Unconventional Content Marketing Tactics You Have to Try

Content marketing is effective. That’s no secret.Blogging, podcasts, videos, and infographics clutter the Internet. And with limited first-page …

Marketing

15 Content Marketing Tools You Can’t Live Without

As many as 88% of B2B marketers use content marketing as part of their marketing strategy.Are you part of that 88%?If you are, you’re probably well …

Digital Marketing

8 Reasons Every Small Business Should Utilize Content Marketing

Paid advertising has long been a reliable tactic for customer acquisition.As retargeting has exploded, ads have even helped growing businesses retain …

Digital Marketing

9 Content Marketing Trends to Look Forward to in 2018

Organizations that have made consistent and sound investments in content marketing in recent years are reporting those investments paying …

Digital Marketing

News Use Across Social Media Platforms 2017

As of August 2017, two-thirds (67%) of Americans report that they get at least some of their news on social media – with two-in-ten doing so often, …

Snapchat

26 Content Marketing Changes You Need to Make Immediately

Chances are, you’re looking to improve the results from your content marketing.Maybe you want to get more visitors, convert more leads, or make more …

Digital Marketing

Why I left Medium and moved back to my own domain

When I’ve started writing my stories on Medium it felt really​ good. Medium was the perfect “<i>medium</i>” to share your thoughts with all your followers. …

Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

<b>Social media is changing.</b><p>It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, …

How to write perfect Facebook headlines

Your content lives or dies on the strength of its headlines, and a new study has revealed what phrases generate the strongest engagement on …

Digital Marketing

How Adidas Creates Moments of Relevance

When we launched the adidas content hub, www.GamePlan-A.com, in May 2016, we put culture at the core of our content marketing strategy. The goal of …

Digital Marketing

The Facebook Algorithm Mom Problem

POSSE<p>For quite a while now, I’ve been publishing most of my content to my personal website first and syndicating copies of it to social media silos …

Parenting

Top Services to Build an Appealing Website in a Short Time

Inspired Magazine <br>Inspired Magazine - creativity & inspiration dailyWhether you are a business owner willing to establish secure web presence or a …

Web Design