Social Media, SEO und Conversion

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Everything bad about Facebook is bad for the same reason

In June 2016, Antonio Perkins unintentionally broadcast his own death to the world. It was a sunny day in Chicago, and he was sharing it on Facebook Live, a platform for distributing video in real-time, released just a few months earlier.<p>The video is long. It features Perkins doing mundane summer …

Internet

Facebook Lenses

While I was mostly unplugged on my vacation last week, with the news of Facebook’s disappointing earnings report and subsequent stock decline — the …

Facebook's Adding New AR Ads Which Will Enable Users to Virtually Try On Products

Facebook’s looking to take its augmented reality tools to the next stage with a new ad type that will enable users to virtually try on different …

100 Evergreen Content Ideas for Content Marketing (The Ultimate List)

Looking for evergreen content ideas? You are in the right place! Evergreen content slowly becomes a buzzword in the marketing world. We see that more …

Young people still love Twitter — as screenshots on Instagram

Content from Twitter or Tumblr finds new, remixed life on Instagram<p>As social media platforms grow more popular, younger audiences tend to flee in search of newer alternatives. This generation is no different. Pew Research Center recently reported that fewer teenagers than ever are using platforms …

How Twitter Made The Tech World's Most Unlikely Comeback

A bird emerges from the ashes.<p><b>Two years ago</b>, people were writing eulogies for Twitter.<p>Rudderless and without product direction, the company was losing users and advertisers, and seemed unable to contain a metastasizing trolling crisis that was destroying its credibility. Employees left by the …

Twitter ‘smytes’ customers

Twitter today announced it was acquiring the “trust and safety as a service” startup Smyte to help it better address issues related to online abuse, harassment, spam, and security on its platform. But it also decided to immediately shut down access to Smyte’s API without warning, leaving Smyte’s …

100+ Google SEO Success Factors, Ranked

Success

What small publishers need to know about Facebook’s policy on ads with political content

Facebook announced on May 24 that any Facebook Page promoting political content on the platform will need to follow the platform’s rules for “Ads …

How Instagram’s algorithm works

Instagram users were missing 70 percent of all posts and 50 percent of their friends’ posts before the app ditched the reverse chronological feed for an algorithm in July 2016. Despite backlash about confusing ordering, Instagram now says relevancy sorting has led to its 800 million-plus users …

Social Media

The Highest-Paid CEO in the Country Reportedly Decided to Fuck Up Snapchat All By Himself

Snap’s stock price is now hovering around its lowest point ever since the company went public last year. Yet, its whiz-kid founder, Evan Spiegel, was …

6 Social Media Tools to Help Grow Your Small Business

As a small business owner, you have to take care of a lot of stuff, and often social media marketing is not on top of your to-do list. You could hire …

Social Media

GDPR will pop the adtech bubble

In<i>The Big Short</i>, investor Michael Burry says “One hallmark of mania is the rapid rise in the incidence and complexity of fraud.” (Burryshorted the …

AdTech

Say Goodbye To The Information Age: It’s All About Reputation Now

In a world of fake news, the only antidote is our ability to judge the reputation of the people supplying us with information.<p>There is an underappreciated paradox of knowledge that plays a pivotal role in our advanced hyper-connected liberal democracies: the greater the amount of information that …

Are You Really the Product?

Everyone’s favorite Facebook critique is inadequate if we really want the social network to treat us better.

6 Daily SEO Tactics You Aren’t Doing But Should Be

We all know that SEO is important for online marketing and organic traffic.After all, people conduct more than 3.5 billion searches every day just on …

Google Analytics

Fake it till you make it: meet the wolves of Instagram

Their hero is Jordan Belfort, their social media feeds display super-rich lifestyles. But what are these self-styled traders really selling? By Symeon Brown<p>The original Wolf of Wall Street, Jordan Belfort, was a rogue trader convicted of fraudulently selling worthless penny stocks to naive …

A Pro-Trump Troll Hacked Instagram’s Favorite Virtual Influencer

Bermuda and Lil Miquela.<p>If you need any further proof that we’re living in <i>The Matrix</i>, here it is.<p>On Tuesday, the Instagram account of Miquela Sousa — …

Bermuda

How Much Do LinkedIn Ads Cost? [New Report]

To find the LinkedIn advertising costs, we analyzed over 4.3 billion LinkedIn ad impressions from January to June 2017 from AdStage customers. Based …

The (precious few) highlights from Zuckerberg's sit-down with 44 Senators

Facebook CEO Mark Zuckerberg testified at a Congressional hearing today before 44 senators from the Senate’s Judiciary and Commerce committees. I hope his non-specific “team” is getting paid time-and-a-half, because from the sounds of Zuckerberg’s responses to Senator’s questions, they’re going to …

This is how Cambridge Analytica’s Facebook targeting model really worked — according to the person who built it

The researcher whose work is at the center of the Facebook–Cambridge Analytica data analysis and political advertising uproar has revealed that his method worked much like the one Netflix uses to recommend movies.<p>In an email to me, Cambridge University scholar Aleksandr Kogan explained how his …

This is the next major traffic driver for publishers: Chrome’s mobile article recommendations, up 2,100 percent in one year

If you use Chrome on your phone or tablet, you’re probably familiar with the article suggestions that you see when you open a new tab in your browser. However, if you’re a publishing executive, you may not be thinking of them as a meaningful traffic source. Well, we have news for you: Research by …

It's Time for an RSS Revival

The modern web contains no shortage of horrors, from ubiquitous ad trackers to all-consuming platforms to YouTube comments, generally. Unfortunately, …

Social Media

The shady data-gathering tactics used by Cambridge Analytica were an open secret to online marketers. I know, because I was one

Market researchers have used these tricks for years<p>The recently revealed Facebook data “breach” that allowed Cambridge Analytica to get access to millions of users’ worth of Facebook data has been greeted as a shocking scandal. Reporters and readers have been surprised to learn about the ability to …

45 tips to spark your landing page optimization

We all know that the websites we work on could be better — way better in fact — but it can be difficult to realize exactly <i>how</i> they could be improved. As an experienced digital marketer and SEO specialist, I absolutely love A/B testing and conversion rate optimization (CRO) because they are two of …

“Being Everywhere Is Not Enough”: The 5 New Rules Of Branding

Advertising is historically rooted in persuading people. Today, it has to serve them. Droga5’s chief design officer shows how.<p>Brands today face herculean challenges. They have to deliver experiences on a laundry list of social media platforms, as well as through traditional media and sales …

The reckoning over social media has transformed SXSW

When hype gives way to fear<p>Ev Williams last came to Austin for the South by Southwest Interactive Festival eight years ago. The entrepreneur, who previously founded Blogger and sold it to Google, was then a regular attendee at SXSW, where he relished an opportunity to gather with like-minded …

Want to Win at Social Media? Here's What Followers Want, According to Experts at SXSW

People have a lot of feelings about social media.Love it. Hate it. Use it for business. Build a brand on it. Quit it. Come back to it.With so many …

Fake news is an existential crisis for social media

The funny thing about fake news is how mind-numbingly boring it can be.<p>Not the fakes themselves — they’re constructed to be catnip clickbait to stoke the fires of rage of their intended targets. Be they gun owners. People of color. Racists. Republican voters. And so on.<p>The really tedious stuff is …