Social Media, SEO und Conversion

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How to Validate Demand for Your Product

Five Trends Shaping The Future Of Customer Experience In 2017

Shutterstock<p>It’s that time of year! The 20-somethings drink too much at the holiday party, you book your ski season Airbnb, watch <i>Elf</i> and <i>The Holiday</i>, and reflect back on the year behind you. And as is custom here on Forbes I look at the year ahead in customer experience. In my customer experience …

Customer Service

INFOGRAPHIC - A Comparison of Snapchat and Instagram Stories

Mobile is eating the world

As we pass 2.5bn smartphones on earth and head towards 5bn, and mobile moves from creation to deployment, the questions change. What's the state of …

Confessions of an Instagram Influencer - Bloomberg

I’ve always been well-liked. At least, I think that’s the case. I have friends, a spouse, a job, a college degree. I exercise. I get haircuts …

Instagram

3 Social Media Design Tools That Create Stunning Images

Do you want a consistent look for your social media images? Looking for tools that are easy to use? Great-looking graphics are crucial to maintaining …

Internet Marketing

How to Set Up Google Analytics Goals for Facebook Ads

Do you use Facebook ads? Not sure you trust Facebook’s metrics? Setting up Google Analytics goals lets you track the traffic and conversions from …

Google Analytics

10 Insanely Good Reasons You Should Publish On Medium

We all want to make our content go farther. No matter how many followers you have on social media and no matter how many people visit your…Continue …

Social Media Marketing

How to Use Twitter Moments for Business

Have you heard of Twitter Moments? Wondering how Twitter Moments can help you promote your business? Twitter Moments lets you combine groups of …

Internet Marketing

What is SEO? Search Engine Optimization 101

If you have a website that you'd like to get more visits from search engines and search engine users, than you need to know at least the basics of …

SEO

26 Tips for Better Facebook Page Engagement

Have you noticed a drop in your Facebook engagement? Wondering how you can better engage with your fans? Making small changes to what and how you …

Social Media Marketing

Content Marketing in 2016: State of the Sector [Infographic]

Leading marketers see the effectiveness of content marketing daily, and accordingly continue to increase their investment in content to drive leads …

Content Marketing

Facebook isn’t just fighting ad blockers, it’s fighting the underlying causes of blocking

Independent publishers are terrified of platform dependency these days, and for good reason: According to Parse.ly, Facebook is the No. 1 source of traffic to their sites.<p>Facebook and Google together account for 65 percent of digital ad revenue, according to Pew’s State of the News Media 2016 …

Digital Advertising

Snapchat releases a new web tool for making custom geofilters

Plus some handy updates to the app<p>Snapchat has let you create custom geofilters for events since February, but until now you've needed image editing software to make one. Today the company rolled out a tool for creating on-demand geofilters on the web, using templates for weddings, birthdays, and …

Snapchat

Google warns it will crack down on “intrusive interstitials” in January

Google has announced that it will begin cracking down on “intrusive interstitials” on January 10, 2017, because this type of ad “can be problematic …

Google

Hacking the Facebook Newsfeed Algorithm: 5 Ways to Recover Organic Reach

Ladies and gentlemen. We come together today to once again mourn the loss of Facebook organic reach, to share the grief all of us marketers feel. And …

Three steps to influencer success

Word-of-mouth isn’t a new concept. It’s kept your local plumber in business for years. It’s also what 95% of millennials consider a credible source …

How Google Analytics ruined marketing

Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame.<p>In the just over 10 years …

Digital Marketing

Facebook's changing its algorithms. You'll never guess what happens next

Mark Zuckerberg's company will penalise publishers that rely on clickbait<p>Facebook is changing the way the News Feed works and you will be shocked by what it has done. Or, maybe not.<p>The social network is changing its algorithms so news articles with headlines it deems a 'clickbait' will be shown to …

Facebook

How Bild is using VR and 360-degree video for breaking news

Media companies continue to experiment with virtual reality and 360-degree video, but a tougher nut to crack is using it for breaking news. Bild is …

Virtual Reality

Instagram's new stories are a near-perfect copy of Snapchat stories

Same story, different app<p>In a bold expansion designed to capture more of users’ everyday photos and videos, Instagram today introduced "stories," a secondary feed of ephemeral content that is available for only 24 hours from the time of posting. The feature is nearly identical to the central feed …

Snapchat

Medium

How to Get More Instagram Followers: The Ultimate Guide

Instagram is quickly becoming a focal point for brands looking to use social media to connect with current and potential new customers—and for good …

Social Media Marketing
Social Media Marketing

These Tools Will Help You Launch Your Startup

If you’re embarking on the startup journey and don’t know what to tackle first on your long list of problems to solve and tasks to complete, we came …

How 8 Departments That Aren’t Marketing Can Use Social Media

Whole Foods has gone all in on social media. In addition to its main Twitter account (boasting 4.83 million followers), there are hundreds of smaller …

How We Grew Our Instagram Followers by 60% with User Generated Content

Have you ever stumbled across a company’s Instagram account and wondered how they have so many followers or where they got all of those amazing …

Solving the 10 Most Common Social Media Marketing Challenges

Today, there are 2.307 billion active social media users around the world. That’s nearly one-third of our planet’s total population of 7.125 …

5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]

Infographics