Raquel Melo

47 Flips | 13 Magazines | 36 Likes | 12 Following | 2 Followers | @rjmelo | Keep up with Raquel Melo on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Raquel Melo”

5 Ways Customer Journey Mapping Can Transform Your Business Right Now

Customer journey mapping is a technique that is growing in popularity, not only with customer experience (CX) professionals, but also within …

How To Create Endless Amounts Of Content

Content marketing can make huge demands on your resources. Between blog posts, emails and social media, you could be creating new content every day, all day, and still not have enough.<p>Unfortunately, knowing you <i>need</i> a steady stream of content and actually <i>being able</i> to provide it are two different …

Social Media

Why Agile Marketing Should Be A Focus For CMOs

As part of a“CMO Insight Series,” I’ve interviewed several marketing leaders regarding their biggest challenges. Two topics consistently come up in my discussions: 1) the need to move faster, and 2) the importance of being able to convert data into better insight. The concept of “agile marketing” …

How to Convert MAX Files to PDF

by Amy Dombrower<p>MAX is the file extension for files created in PaperPort scanning software. PaperPort is manufactured by Nuance and is a document …

10 Next-Level Tips From the Most Organized Home in America

Caution: these tricks are for advanced organizers, only.<p>If you've already mastered Lazy Susans, towel bars, and shower rings, the advanced guide to ultimate neatness is here, and its guru is professional organizer Alejandra Costello. This woman is seriously meticulous — HGTV crowned her one of the …

Use a Consumer Benefits Ladder to focus your brand message

One of the biggest flaws I see Marketers making is when their brand communication talks about what their brand does instead of what the consumer …

How Coca-Cola Left A Bad Taste In Many Mouths

An ad in which pretty white people travel to a remote Mexican village to bring them a Coke (and a wooden Christmas tree) shows a peculiar myopia.<p>Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.<p>Welcome to Coca-Colonialism.<p>This is the process by …

Christmas Trees

What to Do with All the Business Cards from Your Last Conference

Business travel should be about relationship building, but so often the stress of dealing with logistics and the anxiety of meeting a whole whack of new people keep it from being an effective way to connect, especially at conferences. Using social tools can focus your on-the-road time on the people …

The Startup Buzzword Almost Everyone Uses Incorrectly

Harvard professor and author Clayton Christensen wants to set the record straight on the real meaning of the term he coined back in the '90s.<p>You probably use the verb <i>disrupt</i> to describe something surprising or innovative--whether it's your business model, your product itself, or even a feature of …

8 Trends Shaping Modern Product Management

A brief post to list eight trends that are shaping modern product management. This is based on my personal observations. Your observations may</b> …

You Can’t Engage Employees by Copying How Other Companies Do It

Employee trust in management and commitment to the company have been in decline for decades. Yet we know that trust and commitment are essential for high individual and corporate performance. Only a minority of companies have managed to buck this decline and have built companies worthy of the human …

Vegan Thanksgiving Menu

• Thanksgiving• <b><br>Vegan Thanksgiving Menu</b><p>Skipping out on animal products doesn't mean skimping on comforting, carb-y dishes—it actually means you can focus on bolder flavors brimming with spice and explore textures beyond the usual seven kinds of creamy. Give this menu a peek and tell us you're not …

​Personal disruption: Practical advice for corporate innovation, transformation, and leadership

Author Whitney Johnson, a close associate of management pioneer Clayton Christensen, explains how to apply the techniques of disruptive innovation to …

What Is Disruptive Innovation?

The theory of disruptive innovation, introduced in these pages in 1995, has proved to be a powerful way of thinking about innovation-driven growth. Many leaders of small, entrepreneurial companies praise it as their guiding star; so do many executives at large, well-established organizations, …

Here's why so many companies struggle with innovation

<i>MPW Insider is an online community where the biggest names in business and beyond answer timely career and leadership questions. Today’s answer for:</i> …

When Everyone Is Doing Design Thinking, Is It Still a Competitive Advantage?

Design thinking has come a long way since I wrote about it here in 2008. The most valuable company in the world places design at the center of everything it does. Designers are on the founding team of countless disruptive startups. Domains such as healthcare, education, and government have begun to …

Mindfulness of breathing meditation

This is an experiment in translating the guided meditation process into writing. It’s not a replacement for actual seated meditation, but you can use …

I Completed a 30-Day Minimalism Challenge In Order to "Live More Simply" And Have Less Stuff

It is just dawning on me that my life will never look "chic," "effortless," or "minimal." Though I like to think that Future Claire will have a wardrobe of expertly-tailored basics in muted tones — shirts and sweaters in shades like "pebble" and "bone" — I will always be the girl who impulsively …

Blue Cheese

Shrimp and Grits

In a 2-qt. saucepan, bring 4 cups water to a boil over high heat. Reduce heat to low and whisk in grits. Cook, whisking frequently, until grits are …

Salada de Bacalhau a Grão-de-bico (Salt Cod, Chickpea, and Egg Salad)

Place cod in a 2-qt. saucepan and cover with 2" cold water; bring to a boil over high heat and cook for 20 minutes. Drain cod, return to saucepan, …

The 8 best ads you didn't see this year

What do cops and robbers, food porn, high-flying granddaughters, 1970s American TV actors and Motown classics have in common?<p>Not much, except that …

The 10 Best Writing Apps on the iPad

Writing apps for iPad<p>As we gradually get faster at typing on touchscreens, extended writing sessions on the iPad have become much more viable. Meanwhile, developers of writing apps have made significant improvements to their offerings. Here are our picks for the 10 best apps for getting some …

Please Stop Ideating

Surely it makes sense that the more ideas we have, the better our innovation track record will be. Not true, it turns out.<p>Firms that hold ideation sessions − those in which a group guided by outside consultants generate ideas for new products and services − generate little additional revenue from …