Rickey J. White, Jr.

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You Can Design A Happier Office Culture. Here’s How

Data from 10,000 Pebble users doesn’t lie: Here are hacks to make your workplace culture happier and more productive.<p>In the 1960s and ’70s, the psychologist Mihaly Csikszentmihalyi gave pagers to study subjects, ranging from motorcycle gang members to sheepherders. When the pagers buzzed, the …

How Can Advertising Invent New Ways To Connect With Young Creatives?

J. Walter Thompson worldwide chief creative officer Matt Eastwood outlines the challenge of finding the next generation of ad talent.<p>“The perfect state of creative bliss is having power (you are 50) and knowing nothing (you are 9). This assures an interesting and successful outcome.”–Tibor …

8 Ways You’re Making People Tune Out When You Speak

You spend up to 80% of your day communicating, so take care not to fall prey to these common missteps.<p>In meetings, emails, conversations, and conference calls, business leaders spend roughly 80% of their time communicating. So, it’s a significant waste of time and resources if that communication …

Eight Tips For Publicizing Your New Startup

The long-awaited launch of your startup has finally arrived. It’s tempting to start publicizing your new venture right away, pitching every journalist you can find and dashing off press releases. But before you start investing time or money in public relations, it’s important to educate yourself …

Public Relations

How to Use Real-time Data to Boost Your Brand's Social Media Game

Today, social apps are undeniably a part of the customer journey, and marketers who don’t cater to mobile users are leaving money on the table. But …

Philip Morris Sabanci Sales and Marketing Inc / mimaristudio

<i>Text description provided by the architects.</i> The project is the new work and operations headquarters for PMSA which has its design, drafting and …

The Physics of Brand: The Evolution of Branding

<i>Subscribe to HOW Magazine for the latest insights, inspiration and advice from the greatest minds in the industry.</i><b>Editor’s Note: The following story</b> …

10 Reasons Why Content Marketing Is Your Top Priority As A Marketing

Any online marketing campaign that doesn’t have content marketing as a primary strategy is bound to fail. The following are ten reasons why exactly …

Brand Layering: Syncing the Online and Offline Customer Experience

I love cake.<p>Yes, I can finally admit it. But it’s not because of the cream cheese frosting.<p>It’s the layers of sweet icing, white almond cake, and …

How To Know What Your Brand Experience Is Worth

Experiential brand marketing, promoting a brand by providing a pleasing experience for consumers, never goes out of style. It can range from simple and commonplace forms such as food sampling at a supermarket or an auto test drives to schemes as elaborate and costly as private brunches for Samsung …

Marketing

3 Things You Need To Stand Out In Content Marketing

Content marketing isn't just about the content!<p>The era of the Content Marketing is well and truly upon us, and anyone who can master this and stand out is going to be able to make a fortune.<p>It's still early days, and just like in 1849 when hundreds of thousands of people joined the California Gold …

6 Baby Steps To Become A Data Ninja Entrepreneur

<b>By Dayna Sessa</b><p>If analyzing numbers makes you anxious, relax. A majority of the value you gain from data comes from things you already do as a savvy business person.<p>I waited eagerly for my daughter to turn six months old and sit independently so my husband and I could begin bringing her to a …

Outsourcing vs. In-house: Every Marketing Department's Dilemma | Inc.com

By keeping everything in-house, you could wind up spending your entire budget on payroll. On the other hand, if you outsource everything, quality and control become concerns. This is a dilemma that all industries struggle with and something that every company, manager, and employee should …

Why Strategy Execution Unravels—and What to Do About It

Since Michael Porter’s seminal work in the 1980s we have had a clear and widely accepted definition of what strategy is—but we know a lot less about translating a strategy into results. Books and articles on strategy outnumber those on execution by an order of magnitude. And what little has been …

The Basic Principles of Strategy Haven’t Changed in 30 Years

Almost every time I teach the basic concepts of strategy — the five forces framework or the principles of competitive advantage — I get the same question. “These ideas are more than 30 years old,” managers complain. “Isn’t there anything more recent?”<p>Unfortunately, this question demonstrates a lack …

8 must-read books on strategy and entrepreneurship

1. Strategic Intuition: The Creative Spark in Human Achievement<p><i>by William Duggan (2013)</i><p>This book is about how creativity happens. William Duggan …

No more excuses: turning innovation into action

<i>So you're not short of good ideas. But how on earth do you make them work in a large and complex organisation with targets to hit? Bec Evans shares</i> …

Easing Into Entrepreneurship: Starting Something on the Side | Inc.com

<i>This is for all the</i> Inc. <b></b><i>readers who are employed by someone else and have at least toyed with the idea of starting a business of their own.</i><p>I can write until the cows come home that becoming an entrepreneur is less scary than you think, if you go about starting a company as the most successful …

Entrepreneurship

7 Interview Questions That Determine Emotional Intelligence

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Determining who you hire for a job plays a big part in forming your company's culture and ensuring its future success. Selecting informative interview questions can be a key factor in finding the right employees -- as well as weeding out …

Creativity and the Role of the Leader

<b>♦ BLOG: Join the conversation with Teresa Amabile about the challenges of managing creativity.</b><p>Creativity has always been at the heart of business, but until now it hasn’t been at the top of the management agenda. By definition the ability to create something novel and appropriate, creativity is …

Why Creating A To-Do List Is Derailing Your Success

Most of us make them, but to-do lists make us more stressed and don’t account for how long tasks take. Here are three things to do instead.<p>Nearly two-thirds of professionals write to-do lists, but 41% percent of all to-do list items never actually get done, according to research from the …

3 Things Every Business Leader Should Unlearn

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Let’s get real here. As a business leader, you want constant growth. But how can you expect to experience growth if you’re doing the same things over and over again? How can you experience growth if you’re unwilling to see new …

5 Reasons Every Growing Business Needs Customer Intelligence

You may know a lot about your customers, but what really drives success--yours and theirs--is what you do with what you know.<p>Collecting data is relatively easy. <i>Everyone</i> collects data.<p>Finding smart, efficient ways to use that data to land new customers and build great customer relationships is much …

The Future of HR: How HR Leaders Are Becoming CEOs

Forget fortune cookies and tarot cards: when it comes to forecasting the future of HR, we trust nothing more than the word of renowned researcher, …

20 Essential Content Marketing Tools For Your Business

Do you have a weakness for marketing tools?<p>I do, especially for content marketing tools that can help with:<p>Editorial acumen for planning and shaping great content<br>• Project management skills for getting it t all done<br>• People skills for interfacing with all the different groups<p>Here’s my list of 20 …

Marketing

How To Rebrand With Consumer Perceptions In Mind

We’ve seen a lot of large companies rebrand and roll out new logos this year, only to face harsh backlash for their efforts.<p>Pulling off a rebrand is tricky enough without having to worry about upsetting your client base, and social media makes it easy for consumers to let you know exactly what they …

9 Things Successful People Do When They Meet Someone | Inc.com

Preparing for meetings is critical, whether you're having them internally or doing a deal with a critical partner. It's no less important to prepare for a first meeting with anyone.<p>You never know in advance the roles you and people you meet will play in each other's lives. Research suggests that …

Success