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Is Your Marketing Ready for the Customer of the Future?

A short history of marketing will show you one undeniable fact: You have to be ready for what's coming. Are you?<p>The past 15 years have been a whirlwind for marketers. Many of the channels central to reaching consumers today--email, social, websites--either didn’t exist or played a small role back …

First Borders, then Best Buy. Now Amazon's gunning for Safeway

SEATTLE -- For the last five years, Amazon has been working to figure out an online business that has claimed its share of carnage -- grocery delivery.<p>Here in the company's backyard, it's deployed a fleet of green, refrigerated trucks to bring produce, meats, boxes of cereal, and more to customers' …

This Time It’s Real: Google to Buy Waze And Keep It Independent

Google is very close to acquiring Waze, the crowd-sourced navigation app, according to two sources close to the situation.<p>While no deal has been …

Apple looks to recapture the magic

Today is the first day of the rest of Apple's life.<p>The company that once owned the consumer smartphone market kicks off its annual developer conference in San Francisco on Monday. Normally, the WorldWide Developers Conference isn't where Apple makes its major product announcements. However this …

Innovation? It's Right Under Your Nose

Debra Kaye, author of Red Thread Thinking, talks about creating an innovative company culture.<p><i>The out-of-nowhere light bulb is amisleading metaphor. Innovation happens more slowly, says Debra Kaye, author of Red Thread Thinking and CEO of Lucule, an innovation consultancy. You gather impressions</i> …

TweetDeck Founder Departs Twitter

Almost two years to the day after his company was acquired, Iain Dodsworth is ready to start "something new."<p>Iain Dodsworth is leaving the company he founded, two years after his dashboard application was acquired by Twitter. The announcement came via Dodsworth's Twitter feed, though the post has …

Social Is Not A Destination

There has been much discussion recently about the relatively poor performance of Facebook in the stock market and the increasing focus Google is putting on tying Google+ in its existing services. The two are taking different approaches to social networking: For Facebook, your social network sits on …

Why startups should embrace intrapreneurship

Intrapreneurship (entrepreneurship within a larger company) is taking off as companies look to innovate and experiment with new products. For startups, the idea of devoting time to such projects might feel like a distraction; but if done right, these small, scrappy efforts can offer big rewards.<p>Is …