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4 Tips to Teach Your Kids Entrepreneurship

(File: Image)<p>As recent college graduates struggle for months to find jobs, teaching children entrepreneurship is an invaluable life skill. Whether …

10 Words to Cut From Your Writing

This story originally appeared on PR Daily<p>As Mark Twain famously wrote, "I didn't have time to write a short letter, so I wrote a long one instead." His point? Strong writing is lean writing.<p>When you want to make your writing more powerful, cut out words you don't need--such as the 10 included in …

Mark Twain

5 Places Your Great Ideas Are Hiding And How to Set Them Free

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Studying the marketplace is one of the best ways to come up with new product ideas. If you ask the right questions and look closely, you will find opportunities to invent everywhere. When you study the marketplace for ideas, you're all …

Inventions

Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As customers gain more access to general company information via the Internet, they also develop a greater demand for details about a business's founder. That's why you need to take the time to craft your reputation in order to create a …

Marketing

5 Ways to Get Out of Startup Mode And Grow Your Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurs stay in startup mode way too long. Keeping a small business in startup mode requires you to stand on the brake. If you keep telling people you're "just a startup," you will never take actions for real growth.<p>It's time to …

Small Business

Supreme Court Could Give Businesses Weapon Against Patent Trolls

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The Supreme Court could give business owners a powerful weapon to fight back against patent trolls.<p>The High Court began its term today, with the usual packed docket of cases that could have a direct impact on American business.<p>One case …

Intellectual Property

5 Branding Tips to Supercharge Your Sales

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In business, good branding creates trust and can make it easier to sell a product to customers. While the brands we choose as customers can be reflections of our beliefs and values, the right kind of branding can steer us toward products …

Marketing

25 Creative Ways to Promote Your App For Free

Co-founder and CEO<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I've been meeting more and more app entrepreneurs who have made it in the app world without spending a penny on promoting their app. And I've known entrepreneurs who've earned more than a million dollars selling their …

Marketing

The 80/20 Rule of Sales: How to Find Your Best Customers

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It is an old business adage: About 20 percent of your customers produce 80 percent of your sales. In my book <i>80/20 Sales & Marketing</i>, I argue that this 80/20 principle also applies to time management, search engine marketing and far …

Customers

6 Content Marketing Principles Every Business Needs to Follow

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Be honest with yourself: Why should customers and prospects care about what you have to say? Everywhere your customers look, they are being bombarded with sales messaging. Instead of contributing to the noise, be truly helpful. Be their …

Marketing

How to Be the Brand You Always Wanted to Be

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following is the fourth in the series "</i>Personal Branding For A Better Life<i>," in which marketing expert Jim Joseph applies big brand marketing lessons to help you build a successful personal brand.</i><p>Brand managers are daily decision …

Marketing
SEO
SEO

Ditto Defeats Patent Claim After Teaming Up With A ‘Troll’

Earlier this year, I wrote about a startup called Ditto, which launched a campaign on Indiegogo to fund patent battles against 1-800-CONTACTS and Lennon Imaging Technology — or, as Ditto characterized it, to “save” the startup from “patent trolls.”<p>Since then, Ditto’s story has taken a couple of …