rinduhoeksema

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33 Books Every Entrepreneur Should Read

And it doesn't come with a manual.<p>Luckily, there's a multitude of excellent books from founders, VCs, and CEOs who have been through it all.<p>Here's a collection of some of the best books on management, leadership, and entrepreneurship for anyone from seasoned entrepreneurs to those just starting out.<p>…

Self-improvement

How Creative Geniuses Come Up With Great Ideas

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In 2002, Markus Zusak sat down to write a book.<p>He began by mapping out the beginning and the end of the story. Then, he started listing out chapter headings, pages of them. Some made it into the final story, many were cut.<p>When Zusak began …

Creativity

Marketing 101: Make the Customer the Hero

If you want customers to buy from you, tell their story not your story.<p>The most consistent mistake companies make in sales and marketing is to position their company or product as the hero of the story. If you want customers to buy, you must tell a story where the customer is the hero--not you.<p>What …

Try This Simple Trick to Double Your Sales

All it takes to write a compelling sales message is this absurdly easy mental trick.<p>The first step in selling anything is getting people interested in what you've got to sell. Unfortunately, many companies have sales messages that are either confusing or boring (or both). Potential customers tune …

Selling

Everyone in Business Should Follow This Rule

Whatever role you play in the corporate world, this rule should be the touchstone of everything you do.<p>If I were to pick one rule that applies to every business situation, it would be: "It's not about me; it's all about you." Examine any aspect of corporate life, and you'll find that this rule is …

Selling

How a Healthy Business Doesn't Guarantee Business Success

A new study by Pepperdine University and the Federal Reserve Bank of Chicago shows a correlation between knowledge of alternative financial products and overall business health.<p>It's been several years since the Great Recession ended, and everyone wants to know how small businesses are doing, since …

The New Habit Challenge: Meditate For 20 Minutes A Day

In an always-on, distraction-saturated world, is it feasible to sit still and do nothing for 20 minutes every day? We’ll certainly try.<p><i>Editor’s Note: This story is part of 5 Habits Changes You Can Actually Make In 2015. Check out the full list here.</i><p>Just 20 minutes a day. That’s all the time it took …

The Essence of Modern Living above LA: Luxury Mansion in Hollywood

Overlooking unique panoramas from its blessed and carefully chosen location on a picturesque hillside in Hollywood, California, this luxurious …

Extravagant Taste, Discreet Luxury : Shape of Art Deco Interior in St. Petersburg

This private apartment tastefully decorated by NG-studio Sanremo in the Russian capital of art and culture, St. Petersburg, unveils a living space …

A Sense of Boldness and Luxury: The 1232 Sunset Plaza in California

Definitely an imposing residential project, with a sense of boldness, the two-storey <b>1232 Sunset Plaza</b>, located in the Sunset Strip, near West …

Take This Final Exam to See If You Are Ready to Launch Your Startup

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I teach entrepreneurship in the College of Engineering at Villanova University. We make the entrepreneurial learning experience as real life as possible but, at the end of each semester, the “real world” illusion ends with a final …

Entrepreneurship

Seven Tips to Build and Maintain a Successful Startup Brand

Best friends: reliable, intuitive individuals with personalities that click perfectly. The same feelings often apply to favorite brands because the …

Are You Really Ready to Be an Entrepreneur?

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>While quitting a job you hate is easy, walking away from a career you love to pursue your own endeavor can be difficult. But for many aspiring entrepreneurs, the desire to do something on their own and be in charge of their own destiny is …

Entrepreneurship

How to Rewire Your Brain for Success

The latest neuroscience suggests you can literally "edit" your memory. Here's what this big breakthrough means for you.<p>The most recent edition of <i>The New Yorker</i> magazine contains an article about neuroscientists who study the way the brain retrieves memories. What they've found out is probably the …

Why You Should Never Cross Your Arms Again

This story originally appeared on Buffer<p>Body language is older and more innate for us as humans than even language or facial expressions. That’s why people born blind can perform the same body language expressions as people who can see. They come pre-programmed with our brains.<p>I’ve always been …

Body Language

7 Ways To Lose Friends and Not Influence People at Work

According to the great Dale Carnegie, successful people know how to win friends and influence people. Not there yet? Here's what you might be doing wrong.<p>My dad worked in sales his entire life. He started as a manufacturer's rep and ended up working as a car salesman in his twilight years. Growing …

The Mind-Body Practices of 5 Mega-Successful Entrepreneurs

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There’s lots of research and advice around making sure you care for your body and mind as much as your business. You know it’s important to stay mentally and physically healthy, but can there be a strong case made for mind-body-connected …

Entrepreneurship

17 Daily Habits My Dad Insists Will Make You Happier and More Successful

Want to improve your life, one daily habit at a time? My dad offers some pretty good advice.<p>The other day my dad sent me an email with the subject line, "YOUR COLUMN." (My dad is sometimes big on all-caps.) It began:<p><i>Bill:<br>In the tradition of 12 step programs and your excellent columns, I offer the</i> …

10 Tips To Really Succeed After Graduating

When you graduate, getting that first job seems like the only thing that matters. That is, until you work at it a while, and you realize that getting paid to use your degree–which once made you feel so lucky and satisfied–doesn’t equate to professional or personal happiness. Suddenly, you’re not …

Employment

3D-Printed Osteoid Cast Uses Ultrasound to Speed Up Bone Healing

Say goodbye to the bulk, itchiness, and odor of traditional medical casts made of plaster. Turkish industrial designer Deniz Karasahin has come up with the concept design <i>Osteoid</i>, a 3D-printed cast that could completely transform the healing process for broken bones. This unique concept won the 2014 …

Concept Design

The Psychology of Messiness: How Disorder Can Make You More Creative

Kathleen Vohs, a marketing professor at the University of Minnesota with an extensive psychology background, believes that messier office spaces spur creativity. Here's the evidence.<p>There's a general assumption--in homes, in workplaces--that neatness corresponds to productivity.<p>It begins in …

100 Great Questions Every Entrepreneur Should Ask

Paul Graham, Jim Collins, Tony Hsieh, and other business leaders share the questions you should be asking if you want to improve your company.<p>There’s no Superman versus Iron Man face-off between questions and answers over which is the better tool for innovation. But if there were, questions would …

The Difference Between What You “Should” Do And What You “Must” Do

If you aren’t doing what you love, it’s time to examine your ideas about calling, career, and how to chase both toward success.<p>This is a story about two roads: Should and Must.<p>It’s a pep talk for anyone who’s chosen Should far too long–months, years, maybe a lifetime, and feels like it’s about time …

Startups Anonymous: A list of fears from the CEO of a startup in NYC

[This is a weekly series that brings you raw, first-hand experiences from founders and investors in the trenches. Their story submissions are …

How to Know You Have a Good Startup Idea: 5 Questions

A design expert talks about the very first steps of his product design process.<p>You've thought up this hazy, partially-defined, intangible thing, that might or might not be a real product one day. So how do you know if you're onto something?<p>"Fundamentally, we are in that business of working …

Startups

8 Ways to Energize Each Morning

To have a truly wonderful day, getting it started with your best foot forward.<p>Workdays are more productive when you hit the ground running. Here's how to make certain you've got the energy to start your day right, and keep it moving forward.<p><b>1. Inspire your body.</b><p>When you're sleeping, your muscles …

Why Working More Than 40 Hours a Week Is Useless

Research shows that consistently working more than 40 hours a week is simply unproductive.<p>For many in the entrepreneurship game, long hours are a badge of honor. Starting a business is tough, so all those late nights show how determined, hard working and serious about making your business work you …

My 3 Biggest Mistakes Generating New Business (And What I Learned From Them)

Every entrepreneur has made a blunder or two while trying to win new customers. If you're lucky, you can use the lessons you pick up to succeed the next time around.<p>Napoleon had Waterloo. Lee had Gettysburg. Custer had the Little Bighorn.<p>After his blunder, Napoleon was sent into exile. After …

Designing for Knife Storage, Part 2: Beyond Knife Blocks and Wall Racks

<i>Previously: Part 1 - Blocks and Wall Racks</i><p>While knife blocks and wall racks work well for many kitchens, not everyone has the counter or wall space …

The AMB House by Jacobsen Arquitetura

Beautiful Architecture – The AMB House.<p>The AMB House was designed by Jacobsen Arquitetura. The residence is situated at the coastline of São Paulo, …