Rika Katsuguchi

628 Flips | 26 Magazines | 42 Likes | 6 Following | 7 Followers | @rikadepovre | Keep up with Rika Katsuguchi on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Rika Katsuguchi”

The Value of Working with Microinfluencers

When it comes to influencers, bigger isn't always better. eMarketer's Jasmine Enberg spoke with Laura Brinker, vice president of beauty brand …

Marketing

Which sectors spend the most on influencer marketing in the UK?

Analysis tool CampaignDeus undertook a survey of 4,500 UK influencers, studying 700,000 individual posts from their Instagram accounts in the first …

Public Relations

Facebook Tries To Clean Up Platform, Suffers Major Setback

While trying to clarify its lenient position on Holocaust deniers and other conspiracy theorists, the social giant was forced to address its role in …

Internet

5 Social Media Trends CMOs Need To Keep Their Eyes On

CMOs need to possess a wide range of skill sets in order to be effective. Okay, that ends the ridiculously-obvious portion of our show.<p>The fact is it’s no longer enough to be a Madison Avenue creative thinker who doesn’t know the ins and outs of social media, or understand the power of …

Public Relations

Virgin has revealed the name of its first cruise ship

Virgin Voyages unveiled the long-awaited name of its first ship today - “Scarlet Lady” - at its shipyard in Genoa, Italy.<p>Founder Sir Richard Branson and president and CEO Tom McAlpin revealed further details about the cruise line’s debut ship, including a ban on single-use plastics on board, …

Barbershops

Paid Social: The New Focus Group for Brands?

Most marketers know this: What you say your brand is does not a brand make in your customers’ eyes. Your brand is the perception your audience holds …

Public Relations

Stop Posting the Same Message on Social Media (And Do This Instead)

Cross-posting is the act of sharing the exact same post across different social media platforms, or on the same account multiple times.Just like any …

What GE’s Board Could Have Done Differently

During Jeff Immelt’s tenure as CEO of General Electric, from 2001 until 2017, the company’s stock price fell by over 30%, a decline of roughly $150 billion in shareholder value. Since Immelt’s departure, GE’s stock is down another 30%, as its new CEO, John Flannery, has struggled to cope with the …

Wall Street

What 10 Social Media Professionals Say Should Be Your Top Priority Right Now

The one constant about social media is change, so it’s a good practice to step back once in a while and ensure that your company’s strategy is still current and effective.<p>As we enter the second half of the year, it’s time to take stock in the social media strategy that was probably developed in …

Social Media

The 9 Biggest Problems New Social Media Marketers Face – Adweek

To most of the billions of people who use social media applications to keep in touch with friends and family members, social media marketing might …

Public Relations

Selling AI: R/GA pitches brands on the next level

Matt Marcus, senior VP and executive creative director at R/GA, is pitching Cars.com on the benefits of having an AI strategy. "If you're not …

Advertising

Watch 10 billion tons of ice fall into the ocean

An enormous, four-mile-long iceberg break, or “calving” event, swept across Greenland’s massive Helheim Glacier last month, a new video has revealed.<p>The event, in which roughly half-mile-high columns of ice break free and tip onto their backs — and later collide downstream and shatter further — was …

Antarctica

GE’s Fall Has Been Accelerated by Two Problems. Most Other Big Companies Face Them, Too.

The General Electric story, of a long-proud initial member of the Dow Jones Industrial Average falling out of that index — and appearing to be in competitive free fall — provides a powerful illustration of two effects we see throughout today’s corporate world: clueless, but deep-pocketed, activist …

GE Healthcare

Who Killed the GE Model?

Who killed GE?<p>Of course, GE is not dead, and it may well revive and flourish as a company. After all, IBM came back from the dead in the 1990s. But the <i>GE model</i> is dead — and there’s a long list of possible suspects.<p>The GE conglomerate combined a wide range of industrial businesses under one roof. …

Business School

Outrage at photos of American woman posing with giraffe she shot dead in South Africa

Images of an American hunter posing with the body of a black giraffe she killed in South Africa have triggered an online backlash after going viral on social media.<p>Thousands of Twitter users expressed outrage at Tess Thompson Talley, 37, for killing the giraffe on a hunting trip last …

Wildlife

The New Face of Death Metal

Because heavy metal was splintering and branching into different substrata throughout the 1980s, death metal doesn’t have a widely agreed-upon …

Death Metal

GE Healthcare Spinoff Prompts Split Views on M&A Effect

The planned spinoff of General Electric Co.'s (GE) healthcare unit could affect the consolidation landscape in the tools and medical devices sector, …

Investing

In Formula 1, you have to be amazing just to be average

Going behind the scenes at the French Grand Prix<p>If we ever do colonize Mars, Formula 1 engineers would be the first people I’d want there.<p>Formula 1 is a competition that needs no introduction around the world, but for all of its high-speed glamor and prestige, there’s not a huge amount known about …

French Grand Prix

Salesforce develops natural language processing model that performs 10 tasks at once

Modern techniques in natural language processing (NLP), a branch of artificial intelligence that helps computers interpret human language, are capable of surprising nuance. One example is Facebook’s new NLP integration for Pages, which can automatically ingest the text from a business’ Facebook …

Natural Language Processing

How To Leverage Microinfluencers For Your Business

A micro-influencer is an internet personality who has between 2,000 and 100,000 followers, usually on Instagram or YouTube. They typically have a smaller, but more passionate following than celebrities or macroinfluencers, allowing them to provide a human, personal touch that large companies and …

Marketing

Influencer Marketing Is Going Mainstream With Facebook’s Upcoming Tool

The world’s largest social network just sent a clear signal that the future of advertising on its platform is in influencer marketing.<p>Facebook’s …

Public Relations

100 Greatest Artists

100<p>Talking Heads<p><i>By Dave Sitek</i><p>When I was a kid, I was really into hardcore punk. Hardcore was very rigid. Talking Heads was the first band I remember …

Rock & Roll

U.S. Customs says biometric entry and exit is coming first to this airport

Entering and exiting an international airport through customs powered by biometrics is becoming closer to reality than science fiction. The Orlando …

Flying

10 Ways Machine Learning Is Revolutionizing Supply Chain Management

<b>Bottom line:</b> Machine learning makes it possible to discover patterns in supply chain data by relying on algorithms that quickly pinpoint the most influential factors to a supply networks’ success, while constantly learning in the process.<p>Discovering new patterns in supply chain data has the …

Machine Learning

Magnetic 'metal seed' that destroys brain tumours in ten minutes invented by British scientists

Deadly brain tumours could be removed in just ten minutes with a groundbreaking new treatment which uses MRI scanners to heat up cancer cells until they die.<p>The new therapy, developed by University College London, involves injecting a tiny magnetic metal ‘seed’ into the bloodstream and directing it …

Cancer

6 Social Media Monitoring Tools for Managing Your Online Presence

Employ these services to help you see what people are saying about your brand online.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social listening has been a major marketing strategy in the recent years, but primarily for larger brands. It's not that smaller businesses …

What’s the Difference Between Machine Learning and AI?

If you’re like most marketers, you’re probably trying to get in on a little AI action to raise your game and keep up with your competition. And if …

How to Use Google Analytics for Social Media: A Beginner’s Guide

Did you know that social media spend will increase by 71% in the next five years? And did you know that 42.3% of marketers believe that social media …

What the Hell Happened at GE?

<b>It’s a bad day</b> for a CEO when he announces he’s retiring and the stock goes up. That was Jeff Immelt’s day on June 12, 2017. The news of his …

How Facebook Marketing is Changing (And How to Be Prepared)

<i>Too busy to read? Just click the play button below to listen to this post.</i><p>Facebook, as a platform, is barely recognizable from the social network …

Social Media