Rick Witsell

73 Flips | 9 Magazines | 2 Likes | 2 Following | 1 Follower | @rickwitsell | Keep up with Rick Witsell on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Rick Witsell”

Are Seasoned CMOs Handling the Heat?

I recently met with a client who needed advice on her next career move. It became painfully obvious that her old job search strategies wouldn’t be …

Leadership

How to Give a Webinar Presentation

As more and more companies cultivate a global workforce and international client base, it’s increasingly necessary to present remotely. For years, teleconferencing was the best option, but in the past five years internet speeds and web conferencing technologies have become sufficiently robust to …

How The California Consumer Privacy Act Stacks Up Against GDPR

While both the California Consumer Privacy Act and Europe’s General Data Protection Regulation address the collection of personal information by …

Powered by Dun & Bradstreet. Direct Brands Worth Watching

We are proud to announce the first IAB 250-Powered by Dun & Bradstreet. This first-of-its-kind analysis pinpoints the most important Direct Brands to …

How Direct-to-Consumer Brands Are Upending Marketing

Consumer brands have long understood the importance of marketing to people who already use their products. Continue reading...

Viant’s Data Lake Is Out Of Beta And Ready To Be Fished

Viant’s answer to the marketing data overload problem isn’t a customer data platform – it’s a data lake. “And it’s for advertisers that want to go …

Comment on The Complete Guide To CDPs by Anthony Nicator

I think this piece is a miss. Unfortunate that the concept of 'peer reviewed' does not exist for our industry. Let's start at the top: "The CDP …

Air Canada

Everyone Wants To Be A CDP. Here's Who's Actually Doing It.

Customer data platform (CDP) capabilities borrow attributes from CRM, tag management and even more traditional data onboarding. Consequently, they …

Customer Experience

Addressable advertising campaigns

Launch addressable campaigns across channels<p>The Audience Engine makes it possible<p>Through Experian Marketing Services' OmniActivation™ offering …

Marketing

Smart Data in the Crosshairs: Third-Party Data – How to Handle It Appropriately

With the amplified concerns over third-party data sharing due to the recent Facebook stories regarding Cambridge Analytica (the political data firm …

Statement from DMA CEO Tom Benton on Recent Facebook News

FOR IMMEDIATE RELEASE – March 29, 2018 Contact: Mike Uehlein, muehlein@thedma.org Today, the Data & Marketing Association (DMA) released the …

B2B marketing is rife with crucial KPIs for tracking leads throughout a variegated pipeline. Here are 20 KPIs for the data-driven B2B CMO.

<i>We’ve put together a series of blog posts on key performance indicators (KPIs), to inform marketers what they should be tracking, measuring and</i> …

Marketing

In B2B Email Most Questions Don't Work

Two of the most popular writing strategies in B2B sales email messages fail to provoke desired behaviors. Especially replies. Instead, they put your …

Facebook will soon require marketers to confirm they have user consent for Custom Audiences

Facebook is building a tool that will require marketers “represent and warrant” to Facebook that they have this permission at the time they upload …

Cambridge Analytica

Facebook: Tear Down This Wall.

Instead of kicking data brokers off its platform, Facebook should empower its entire user base to be their own brokers of data.<p>Late last week …

AdTech

Facebook Limiting Information Shared With Data Brokers

Social-media giant also halting practice of providing anonymized data from its platform to information brokers<p>By<p>Deepa Seetharaman,<p>Deepa Seetharaman<p>The Wall Street Journal<p>Biography<p>@dseetharaman<p>deepa.seetharaman<p>deepa.seetharaman@wsj.com<p>Georgia Wells and<p>Georgia Wells<p>The Wall Street …

Social Media

Facebook Kills Off Third-Party Data For Targeting

Facebook is going to stop allowing third-party data providers from offering targeting directly on its platform. The move is a direct reaction to the …

Cambridge Analytica

Are you ready? This is all the data Facebook and Google have on you | Dylan Curran

The harvesting of our personal details goes far beyond what many of us could imagine. So I braced myself and had a look<p>Want to freak yourself out? I’m going to show just how much of your information the likes of Facebook and Google store about you without you even realising it.<p>Related: Why have we …

Social Media

Spy Contractor’s Idea Helped Cambridge Analytica Harvest Facebook Data

As a start-up called Cambridge Analytica sought to harvest the Facebook data of tens of millions of Americans in summer 2014, the company received help from at least one employee at Palantir Technologies, a top Silicon Valley contractor to American spy agencies and the Pentagon.<p>It was a Palantir …

Equifax Taps Former GE Executive Begor as CEO

New leader replaces interim chief who took over after data breach<p>Equifax Inc. has appointed former General Electric Co. executive Mark Begor as chief executive, the second change to the position since the credit-reporting company disclosed a massive cyberattack in September.<p>Mr. Begor will replace …

Apple CEO Tim Cook Calls for Privacy Regulation

Tech executive says consumers should know how information about them is patched together<p>By<p>Tripp Mickle<p>Tripp Mickle<p>The Wall Street Journal<p>Biography<p>@trippmickle<p>tripp.mickle@wsj.com<p>Apple Inc. Chief Executive Tim Cook on Wednesday called for privacy regulation, saying consumers should have more …

U.S., States Step Up Pressure on Facebook

The attorneys general of 37 states and territories escalate a backlash that has shaken the social-media giant<p>Government officials ratcheted up pressure Monday on Facebook Inc. over its handling of user data, with federal regulators saying they are investigating the social-media giant’s privacy …

Social Media

The Cambridge Analytica Data Apocalypse Was Predicted in 2007

In the early 2000s, Alex Pentland was running the wearable computing group at the MIT Media Lab—the place where the ideas behind augmented reality …

How blockchain might be useful in marketing and advertising

Blockchain is probably best known as the technology underpinning bitcoin, but marketers see possibilities for it beyond finance.<p>Blockchain, …

How Retailers Use Personalized Prices to Test What You’re Willing to Pay

Have you ever looked up flights or hotels on an app on your phone, only to open your laptop and see different prices?<p>That’s exactly what happened to me recently. I was using Orbitz’s iPhone app to research a vacation package to New York City. Settling on a hotel, I accessed Orbitz’s website on my …

eCommerce

AI will redefine the role of manager

The superstar managers of the AI era will be much more than scheduling ninjas or efficient task managers. They’ll serve as bridges between AI systems and their team members, guiding them toward more innovative and collaborative pursuits. Finally rid of repetitive and cognitively uninteresting …

Cognitive Computing

Track Employee Productivity with New Office 365 Workplace Analytics Add-on - Small Business Trends

There’s a new version of Microsoft Workplace Analytics available. The overhauled tool first launched in 2016 is the latest in a marketplace demanding …

WHAT A CONCEPT!

SETH LLOYD: I'd like to step back from talking about life itself. Instead I'd like to talk about what information processing in the universe can tell …