Rick Maresch

359 Flips | 1 Magazine | 7 Likes | 11 Following | 73 Followers | @rickhtml | Online Business Strategist. Omnichannel, E-commerce and online strategy.

How blockchain will transform the e-commerce industry over the next few years

Blockchain technology should be considered the most disruptive technology invention of the fourth industrial revolution. The world has never seen a technology as powerful as blockchain technology and it could potentially impact all sectors of the economy complete will transforming it through top …

Blockchain

Are You Really the Product?

The history of a dangerous idea.<p>On March 21, at the height of the scandal over Cambridge Analytica’s harvesting of Facebook user data for political …

7 ways to transform your Netflix account into a movie lover’s dream

Think you've perfected the art of watching Netflix? Not so fast...<p>Sure, you may have found the coziest blanket to cuddle with on the couch <i>and</i> finally …

Google

Rating the Smarts of the Digital Personal Assistants

As Seen InOn March 8, 2017, I published the results of our study to see which was smarter, the Google Assistant on Google Home or Alexa on the Amazon …

Amazon may have patented the next big thing in online shopping

User-generated Amazon reviews are one of the most important ways that consumers find products and decide what to buy. So much so that Amazon has consistently shown itself to be Google’s competitor in e-commerce search. Almost all Amazon product reviews are written but, as business research firm L2 …

eCommerce

A Single View Of The Customer Is The Foundation For An Effective Retail Digital Customer Experience

... Read ArticleThe post A Single View Of The Customer Is The Foundation For An Effective Retail Digital Customer Experience appeared first on Cox …

Digital Transformation - Part III: The Internet of Things Changes Everything

<i>by Rod Collins, Innovation Sherpa at</i> Salt Flats<p>In 2006, Don Tapscott and Anthony D. Williams described in their book <i>Wikinomics</i> how a new phenomenon they called mass collaboration was going to change everything. They recognized that this unprecedented capacity for self-organization would give rise …

Innovation

5 Winning Social Media Strategies From a Master Marketer

Real content from real people develops real relationships.<p>7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Most people who have their businesses on social media are looking hard for answers to solutions for more traffic, engagement and conversions to build their brand. While …

Marketing

Seven Hot Digital Trends In Retail Right Now

The retail industry is undergoing a dramatic reorganization. Brick-and-mortar shopping is declining significantly, while online retail is reaching stratospheric heights. Amazon sales have increased by almost 2,000% over the last decade while several stores, including Macy’s, Bebe and Payless, have …

5 Steps To Better Understanding Your Customers

Do you want to better understand your customers? Of course you do. The consumer behavior landscape is dynamic and keeping up with it can be …

This Is The Cold Email I Used to Connect With C-Level Execs at 22 of the World's Biggest Companies

With little more than a subject line and a body, I was able to establish rapport, build a client base and generate revenue for my company.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Sending a cold email can make you feel like a scientist searching for alien life -- once it shoots …

Business Development

User-centered design: how to merge it with a design thinking program

Sometimes underrated and later-introduced in the process, user-centered design is a fundamental tool for innovation. The design thinking approach …

12 Reasons Why Cisco's Spark Board Is Its Coolest Product Ever

<b>Cisco's Coolest Product Ever</b><p>Cisco Systems is making technology in the workplace cool again with the new Spark Board.<p>"It used to be as an employee, …

Amazon has a new $200 Echo camera that will judge your outfit every day

If a computer tells you with 64% certainty that what you’re wearing isn’t your best, would you change? Would you maybe even buy new clothes?<p>Amazon announced a new addition to its Echo line of products, the Echo Look. Until now, Amazon’s Echoes have been speakers that can stream music and podcasts, …

Smart Homes

Your car's data may soon be more valuable than the car itself

The most valuable thing about tomorrow's cars is something you'll never even see.<p>Forget the engine. Or the shiny rims. The money is in vehicles' data.<p>People have made fortunes selling cars and trucks. For many of us, a car is the second most expensive thing we'll ever buy. (A home being Number …

Autonomous Cars

32 Favorite Books of High Achievers

These are the books dozens of successful executives say everyone should read.<p>Inspiration, escape, and ideas for self-improvement often come in the form of a good book. Here are the top picks of more than two dozen high-achieving executives.<p>1. <i>Tiny Beautiful Things</i> by Cheryl Strayed<p>"[E]very single …

Band of Brothers

How to Build Relationships with Online Influencers (Without the Awkward) - Copyblogger

We’ve been telling you there’s no great secret to search optimization, but that’s kind of a lie, isn’t it?<p>There is one not-so-secret ingredient that …

10 amazing digital marketing stats from this week

If that’s not enough to tickle your fancy, you can check out the Internet Statistics Compendium for more.Online retail sales are up 15% while …

Ecommerce customer segmentation: basics, 6 types, 5 hacks

More articles<p>In our previous three articles, we described how to build up a sample Magento 2.0 module. We created an admin panel and a custom …

eCommerce

Beyond The 80/20 Rule: This Formula Might Make You Rethink Time Management

Helpful as it may be, the Pareto principle isn’t a time management strategy. But with a little math, it can point you toward one.<p>Kim ran a successful professional services firm with a staff of 28 and clients in a dozen states. But when she shared her 2017 goals with me, I saw something that gave me …

Time Management

Creepy new browser-tracking technique means there's nowhere left for you to hide

These days, everyone on the internet already knows if you're a dog. Thanks to a newly developed tracking technique, they may soon know even …

5 Ways The Internet Of Things Will Influence Commerce

The “internet of things” (IoT) concept is in its nascent stage of development, but it is on the verge of exploding. To put its development into context of another more recent phenomenon, this is the stage of development in which MySpace was attracting the earliest adopters in the then-burgeoning …

Elon Musk's Surprising Strategy for Thinking About Everything

It's actually a pretty simple technique.<p><i>How does Elon Musk remember what he reads? originally appeared on Quora, the place to gain and share knowledge, empowering people to learn from others and better understand the world.</i><p><b>Answer by Denis Matei, psychology student, on Quora:</b><p>Elon uses the "Richard …

personalimprovement

12 Questions Super Smart People Ask Themselves

What do Angela Merkel, Stephen Curry, Ruth Bader Ginsburg, John Oliver, Paul Ryan all have in common?<p>Every one of them are playing a leading role in …

10 devices you need for an ultimate smart home in 2017: Amazon Echo, Nest Cam Indoor, Ecobee3 and others - IBTimes India

Here are 10 devices like Amazon Echo, Nest Cam Indoor, Ecobee3 and others that you need for an ultimate smart home in 2017.<p>You could end up breaking …

Where Customer Experience Is Going, We Don't Need Checkout Lines

Think of the last time a shopping experience didn’t meet your expectations.<p>Maybe you couldn’t access that gift card credit you loaded into your …

Everything a marketer needs to know about CDPs. Wait, what’s a CDP?

<i>The following is a guest post by the remarkable David Raab, principal at Raab Associates, author of the Customer Experience Matrix blog, advisory</i> …

The future of digital retail: look through the lens of customer obsession

Retailers are aware of the need to adapt – and fast – in the age of digital disruption. For me, this means a consumer empowerment retail revolution, …

Automation Is the Next Phase of the Collaborative Economy

This may come as a shocker to many, but in the next few years, the peer-based sharing/collaborative economy will shift to automation.I’ve studied …