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9 Social Media Marketing Trends That Could Make or Break Your Business in 2017

<b>Social media is always evolving, so what’s next?</b>That’s the question I was asked in an interview recently. This kind of question can be really easy …

Social Media

The Zenefits Scandal Is What Happens When Start-ups ‘Disrupt’ a Highly Regulated Sector

The Holy Grail of Silicon Valley start-ups, the truly special “unicorn” into which investors want to dump millions of their dollars in hopes of …

The Indian Startup Ecosystem — Something Isn’t Right

I am not even remotely involved with the Indian startup ecosystem. But unfortunately, I read a lot and try to make sense of it in equal measures. And …

Attention Facebook Advertisers: This Brand-New Targeting Feature Is a Game-Changer

Facebook's ad platform continues to take steps forward, and much of it is happening with increased specificity in creating custom audiences. Previously, advertisers could target Facebook users who had already subscribed to their e-mail list or Facebook users who had already been on a brand's …

Marketing

Facebook Keeps Its Ad Machine Rolling With New Ad Targeting

Facebook has been trying to capture more of the kind of image ads you see on television, but that effort isn’t stopping the social network from continuing to make its ad platform ever more appealing to the bulk of its advertisers that want cold, hard sales.<p>Today, Facebook is announcing several new …

#SocialSkim: Snapchat Overtakes Facebook in Video, Inks Olympics Deal; Plus 10 More Stories in This Week's Roundup

This week's 'Skim is all about maximizing views and visibility. Ephemeral-messaging app Snapchat has done the impossible and overtaken Facebook in …

Dropbox cut a bunch of perks and told employees to save more as Silicon Valley startups brace for the cold

When Dropbox employees walked into their new office on Brannan Street last month, they were dazzled by something they hadn't seen before — a gleaming, 5-foot-tall panda statue made of chrome.<p>The statue was made in recognition of the company's panda mascot. It was seen as a stamp of approval, …

Venture Capital

10 British AI companies to look out for in 2016

Silicon Valley giants like Google, Amazon, Facebook, and Apple are investing more of their time and resources into artificial intelligence (AI) research in the hope that it will improve their existing products and lead to new ones.<p>But they're far from the only ones aiming to create machines that …

Artificial Intelligence

Meet The Entrepreneurs Aiming To Make Virtual Shopping The New (Augmented) Reality

Two business partners and entrepreneurs who have been friends for more than 25 years have developed an award-winning product that is beginning to make waves as the missing link that could finally solve the problem of how to unite “clicks” and “bricks”.<p>Andre Hordagoda and Aman Khurana are technology …

eCommerce

5 Essential Steps to Becoming a Premium Google AdSense Publisher

If you’re reading this, chances are you haven’t been invited to Google’s most exclusive club. Don’t cry–you’re not alone. We all know that a standard …

Investors are grumbling that a bunch of billion-dollar startups missed big on 2015 revenue

Fortune's Erin Griffith recently wrote about Wall Street falling out of love with billion-dollar "unicorn" startups, in part because the revenue they generated in 2015 didn't live up to the hype. Griffith says investors have told her that most of the 131 unicorn startups missed their 2015 revenue …

Here is why your Facebook ad campaigns are failing

It was an uncomfortable meeting, I know. I feel your pain. Your boss gave you an online advertising budget and you dumped a ton of money into Facebook ads. And they went … nowhere. Then, you had to explain to the marketing team what happened.<p>I can tell you what happened, because the same things …

Snapchat is on track to generate $100 million in revenue

The mobile messaging company is also ramping up its advertising efforts, wasting no time in transforming its new selfie-photo feature into a money-making, ad-friendly product.<p>According to the FT, Snapchat will start pushing "sponsored lenses" later this month to brands, which can pay $450,000 for a …

Advertising

Tech investors have a 'copy paste mentality' that is fueling a dangerous boom in on-demand startups

"There's a little bit of FOMO ventures happening," said Shervin Pishevar, a partner of Sherpa Venture and an early investor in Uber. "That's part of the boom, bust cycles."<p>Pishevar, speaking at the On Demand Conference, warned that a lot of the U.S. market is already saturated by consumer on-demand …

The 10 things in advertising you need to know today

<b>1. Israeli billionaire and Playtech founder Teddy Sagi has acquired London-based ad tech startup VisualDNA.</b> The company uses personality quizzes to help marketers better target their ads.<p><b>2. Uber says it will "discourage" its drivers from installing ads in their cars.</b> The move comes after unofficial …

Advertising

Amazon beats, stock jumps, and its cloud business is quite profitable

Here are the numbers:<p><b>$22.72 billion revenue,</b> vs $22.39 billion expected.• <b><br>EPS of ($0.12)</b> versus ($0.13) expected. Net loss was $57 million, versus net income of $108 million a year ago.• <b><br>AWS revenue came in at $1.57 billion</b>, or a run rate of a little over $6 billion a year. That's up 49% from last …

Profit

These are officially 30 of the best TV commercials of the year so far

In a quarter with the biggest annual TV advertising event, The Super Bowl, advertising analytics company Ace Metrix has pulled out the top-performing ads in 30 categories, including retail, fast food chains, insurance, and mobile devices. Ace Metrix analyzed ads in the three months to March 31, …

The 10 things in advertising you need to know today

<b>1. Sony Mobile is insisting it is "here to stay."</b> It's spending big on a global brand ad campaign.<p><b>2. Europe is ready to throw the book at Google, and it could end up with a $6 billion fine.</b> The EU is preparing to file antitrust charges against the search giant.<p><b>3. This company thinks it can beat</b> …

10 things in tech you need to know today

<b>1. Apple is reportedly working on a TV service that will launch in the autumn.</b> Around 25 channels will be included with the service, and will cost between $30 and $40 per month.<p><b>2. Pinterest raised $367 million at an $11 billion valuation.</b> It could also raise up to $208 million in additional funding.<p>…

Apple Watch

Why The Future Of Online Advertising Looks A Lot Like Television

Ever since the first display ads appeared on our computer screens some two decades ago, the Internet’s big promise over existing advertising has been the ability to target audiences more precisely and measure the impact of the ads.<p>That promise has partly come true, and it remains the key factor in …

Digital Advertising

Heinz, Kraft to merge as Buffett, 3G reinvest $10bn

Heinz's current shareholders will retain a 51 percent stake in the new Kraft Heinz Company, and Heinz's controlling shareholders, US billionaire Warren Buffet and 3G Capital of Brazil, will reinvest $10 billion dollars (9.13 billion euros) in the new group, the statement said.

North America

The Lincolnaissance: What Matthew McConaughey Taught A Car Brand About Forging A New Identity

By Jeff Beer6 minute Read<p>For most of the last few decades, with its days as a leader in American luxury in the rear view, Lincoln was more …

Stereotypes

5 Steps to Audit Your Digital Marketing Strategy for 2015

It is critical to audit your content marketing to ensure you’re focused on the right goals from the start. Many look for shortcuts to success with content, which can be avoided by understanding how your content performs today and what you want to achieve in the future.<p>“Don’t look for loopholes to …

Marketing

11 Reasons People Are Obsessed With Shake Shack

The quickly expanding company filed for a $100 million initial public offering on Monday.<p>Shake Shack is known for long lines at its 34 locations in New York, New Jersey, Connecticut, Pennsylvania, Florida, and Massachusetts. The brand has also been expanding domestically (with new locations in …

Shake Shack

14 Things You Better Love Before Becoming an Entrepreneur

Imagine somebody asked you to write on a piece of paper the things you love doing. If what came to mind was “partying, hanging out with friends, going to the beach, meeting new people, traveling,” you might ready to go on vacation or spring break.<p>If on the other hand, you wrote “learning, making …

Engineers are working for free to make Elon Musk's Hyperloop a reality

Nobody laughs much at Elon Musk anymore, but plenty of people snickered at his Hyperloop idea (okay, also the killer robot thing). To remind you, the Hyperloop is a series of underground trains powered by compressed air that transport folks between cities in tubes at around Mach I. While that may …

What every enterprise should be adopting in 2015

We’re almost halfway into the decade that has redefined computing. Fifteen years ago, Marc Benioff and I thought there had to be a better way than floppy disks. So we set out to disrupt the industry with a new technology model, and it’s clear that our bet on the cloud was a good one.<p>Today, we’re …

Britain’s startup accelerators boom by 110% in just three years

Britain is in the midst of an accelerator and incubator boom, according to new research revealed by Telefonica/O2.<p>The report revealed that over half of the programs currently operating in the U.K. were launched in the past 3 years.<p>This timeline mirrors Britain’s tech sector’s explosive growth since …

How Facebook's Crazy New Headset Will Change Life As We Know It

"Imagine enjoying a courtside seat at a game, studying in a classroom of students and teachers all over the world or consulting with a doctor face-to-face — just by putting on goggles in your home. This is really a new communication platform."<p>I finally got to try the latest version, "Crescent Bay," …

Alipay brings Touch ID payments to 300 million customers in China

Apple is still trying to get a license for Apple Pay in China, but its new friends at Alibaba are bringing Touch ID payments to the mainstream in China today, with an update to the popular Alipay app that gives iPhone owners the power to make purchases with a fingerprint.<p>Alipay, which boasts over …

Apple Pay