Richard Flowers

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Evian dancing babies make their encore

THE BEST CONTENT<p>Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from …

Jenny Craig’s New CMO Dishes on Leading ‘Challenger’ Brand

Leesa Eichberger last month became cmo of Jenny Craig and now looks to bolster the brand in the healthy eating niche. Eichberger's two-decade …

Social Media

Loverly CEO Bets On DailyCandy Alum Meredith Howard To Lead Branding

Lover.ly, a two-year old startup poised to take a bite out of the $99 billion wedding market took a step forward on Friday, announcing the hire of longtime DailyCandy PR vice president as the company’s new chief brand officer. Meredith Howard will report to founder and CEO Kellee Khalil and be …

Are Municipal Bonds Currently A Good Investment?

The short answer is probably not. Certificates of deposit (CDs) are safer and have a major yield advantage, even after factoring in the tax benefits of municipal bonds.<p>There are two main reasons that investors like to buy municipal bonds: The income they produce is generally not taxable, and they …

5 Reasons Why Some Critics Are Hating on Dove’s Real Beauty Sketches Video

Dove's "Real Beauty Sketches" quickly became a viral phenomenon. But as it blazed past 1 million views on YouTube, the video has racked up its fair …

How Volkswagen Made SEO Cool

Let's face it, SEO is rather boring. Despite being a necessary part of any site strategy, it's probably the least fun part of any content writing you may do. Doing keywords research, fitting them into your article or post and ensuring that the flow of your content isn't disrupted is a lot to think …

McDonald's Is Counting On Three New Menu Items To Get Cash-Strapped Americans Back In Restaurants

The fast food giant recently revealed that sales are down 1.2% from a year earlier.<p>The reason for this decline is simple: many American consumers are too worried about money to even splurge on a Big Mac.<p>McDonald's CEO Don Thompson named three new products that he hopes will lure customers back to …

Hertz Is Now Using Twitter To Resolve Customer Complaints

Customers can now resolve service problems by tweeting at the brand.<p>"It is time to get over this misconception that brands can ignore tweets about their brand because social media is relatively inconsequential in comparison to other channels like phone or email," said Joshua March, CEO of …