Richard Coen

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The Seven Most Popular SEO Myths

Ensuring that a website’s rankings are as high as possible is not an easy thing. I’ve noticed over the years that some folklore has crept into the …

6 Tips For Convincing Customers to Purchase Your E-Commerce Product | Inc.com

Everyone with an e-commerce product to sell has the same question: How can I acquire more customers?<p>Plenty of sources will offer you tricked-out strategies to manipulate SEO, create a viral YouTube campaign, and so on. It's easy to get so caught up in these tips that we overlook the basics. But in …

eCommerce

Facebook Is Partnering With Amazon.com to Take on Google

Facebook is opening up header bidding to all publishers using its ad network.<p><b>Facebook</b> (NASDAQ:FB) is already a dominant force in digital display …

Facebook Just Changed the Mobile Web Landscape With Header Bidding

Facebook just executed what might best be described as a digital advertising coup against rival Google and its DoubleClick empire.<p>The social media …

The Best Technology Tools for Content Marketing

These are the tools that I use to address three critical content marketing areas -- strategy, creation and distribution.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The rate of content creation is growing exponentially year over year and content marketers now face more competition …

Here Are the New 4Ps of Modern Marketing

<b>By Christi Olson – Bing Ads Evangelist at Microsoft</b><p>Remember the 4 Ps from your intro to marketing class? Price, product, promotion and place have been used over the past century by marketers as an organizing framework for the core elements of marketing. The 4 Ps were created in the 1940s against a …

5 Things You Need To Know About Google's Mobile First Index

If you’re concerned about search engine optimization, chances are that you keep a close eye on what the big search engines are up to – <i>especially</i> …

Digital Marketing

How we hijacked Google’s SEO guide search rankings

Contributor Dan Sharp shares an experiment in which his company was able to hijack rankings -- from Google itself. See what they learned in the …

Search Engines

Where Should You Spend Your Marketing Budget? (Even If It’s Not Much)

Whenever I consult with a company, no matter how big they are, they almost always ask one important question: “How should we spend our digital …

Marketing

The Top Digital Channels for Generating B2B Leads

B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, …

Marketing

What are the Biggest SEO Challenges for 2017?

We spoke to our Customer Advisory Board – comprised of world class search stars – to hear their take on the biggest SEO challenges this …

62 Percent of Small Business Owners Say Facebook Ads Don't Work. Here's Why Experts Disagree. | Inc.com

In January 2017, Small Business Trends released the results of a survey of over 2,600 small-business owners, revealing that 62 percent of them believe Facebook ads are ineffective. With complaints of little-to-no ROI, these entrepreneurs say they will not use Facebook advertising again. Some …

Small Business

Here Are The Top User Interface Design Trends For 2017

<b>Users have</b> become more tech-savvy and have higher expectations for design than ever—which makes it all the more important that your app resonates …

UI Design

The Complete Guide To Content Marketing

Content syndication is a way to push your content to other websites and blogs, which display a snippet of your post or article with a link leading …

Bizarre Boston Dynamics robot moves like a world-class athlete

The glimpses we caught of Boston Dynamics' astounding Handle robot earlier this month didn't tell even half the story.<p>The cutting-edge robotics …

Influencer and Marketing Campaigns on Social Media: Which Platforms to Use and When

Whether you or your brand have been running campaigns on social media since the days of MySpace's Top 8, or whether you're new to the game, there's …

Marketing

5 Easy Ways to Make your Blog Posts more Shareable

Shares 1K<p>Let’s all bloggers admit it…what we all want when writing a blog post is not just lots of traffic, but also lots and lots of social media …

How to Make Your Website a Powerful Marketing Machine

Not so long ago, websites were purely used to deliver product and services information to target customers…<p>But they have morphed into a …

7 Things Every Company Website Should Include

What elements to include in your company website? This is the first question you should ask yourself before you start designing the site. We’ve …

9 principles of psychology for powerful marketing campaigns | Articles | Marketing

<i>This article was originally published on PR Daily in February 2016.</i> <br>Marketers are in a new world.<p>They have to spend time learning the most current …

Marketing

15 Must-See Speeches from Experts for UI/UX Designers

It wouldn’t be a fresh discovery to say that IT-sphere in general and product design as its part require non-stop learning from those who seek to be …

10 rules for making user-friendly web forms

Despite the evolution of human-computer interaction, forms still remain one of the most important types of interaction for users. People who use your …

Google Maps

7 Insider Tips to Get More Traffic From Search Engines

Let’s face it – generating traffic from search engines is hard work. It is much easier to buy traffic.<p>But we all know that organic traffic converts …

5 Types of Visual Content That Will Optimize Your Conversion Rates

Images and videos are the most direct, cost effective and simple way to engage an audience.<p>This story originally appeared on Bizness Apps<p>Visual content is just as important for your business as Dr. Watson is for the Sherlock Holmes story. Can Sherlock cope without Watson? For sure. Would the story …

9 Content Marketing Tools You Need To Know

If you work in marketing at a small-to-medium-sized company, chances are you also dabble in sales, HR, admin, data, developing . . . whatever hat (of …

Marketing

Good Blogging Tips for When Money is Tight

A lot of the <b>good blogging tips</b> I see involve investing money into your blog. While that’s always a great idea, it can be difficult to do when money …

Blogging

7 Big Trends That Are Shaping the Future of Digital Advertising

Mary Meeker's annual Internet Trends report is one of the most closely watched reports in the tech industry, and this year's presentation underscores …

ANA/BMA16: How GE Has Reinvented Storytelling

Kicking off the ANA/BMA16: Masters of B2B Marketing Conference, GE's CMO Linda Boff said, "The stakes for all of us have changed. Great consumer …

How media giants see the future of advertising

The media buying arms of the world's largest advertising holding companies have released their ad spend forecasts for the coming year.<p>Variety reported on the estimates from WPP's GroupM and Interpublic Group's Magna Global, while Reuters outlined the forecast from Publicis-owned Zenith Optimedia.<p>Ad …

Digital Advertising