Visual communications

By Richard Binhammer | The visual Web and implications for how we communicate visually

Infographic: What PR pros should know about typography and color

There’s more to good web design than avoiding Comic Sans.<p>The typography you choose, as well as the color and other concerns, will convey a lot about …

Typography

Your Employees Could Save 33 Minutes and 36 Seconds Per Week with Visual Communication

New research has revealed employees can save 33 minutes and 36 seconds over a 40 hour week by simply using visual communications.The study — The …

Infographics

How brands are using Instagram’s new long-form video feature, IGTV

The launch of Instagram’s IGTV has brought out the early adopter marketers. Companies like Chipotle, Nike, Netflix, Warby Parker, Trader Joe’s, …

Instagram

On visual web, a photo is worth more than a 1000 words

P<i>hotos, photos and more photos! Photos are the atomic unit of social platforms. Photos and visuals are the common language of the Internet. It is</i> …

‘God Knows Us. God Loves Us.’

Life on the margins in L.G.B.T. Africa.

Africa

An Animated History of the Visual Web

Documentaries

Microsoft's new visual search: Now you can use your phone's camera to search web

Microsoft wants you to use Bing visual search to find things to buy.<p>Microsoft has unveiled its answer to Google Lens in the form of Bing visual …

Google Lens

The Importance of Visual Storytelling in Content Marketing

I’ll believe it when I see it.” – Your Audience, probably.<p>Visual storytelling has proven to be a highly-effective storytelling tool. If you’re not …

Marketing

Trump at G7: How Photos of the Same Scene Can Tell Different Stories

Perhaps the most viral photo on the Internet over the past few days has been this shot of President Trump and other world leaders at the G7 Summit …

3 Tips for Engaging Audiences with Creative Visual Storytelling

When we launched our 2018 Report: Engaging Your Audience with Visual Content, we wanted to shine a light on how these insights apply to creative …

2018 Report: When it Comes to Engagement, Marketers Say This Channel is #1

Visual storytelling is fundamental to keeping your audience interested and excited about your brand. And this trend is not going away.<p>In fact, in our …

Some Thoughts on Google Photos vs Apple Photos

Google I/O is as good as any time to take stock of the disparate and polar opposite ideologies of Google and Apple when it comes to machine learning …

Mobile Photography

Why Google, Airbnb, and Spotify’s Logos Have Become So Similar

Photo by Patricia de Melo Moreira/AFP/Getty Images.Recently, San Francisco-based type designer James Edmondson noticed something unsettling. Google, …

Graphic Design

Snapping Into Focus: Photography As Mindful Practice

<i>The illiterate of the future will be ignorant of the pen and the camera alike.</i> <i><br>—László Moholy-Nagy, 1934</i><p>Photography is a powerful form of visual expression, available to everyone. Most people have cameras and take pictures—lots of them. And many people frequently, even incessantly, use visual …

Welcome to the Post-Text Future

The internet was born in text. Now, video and audio are ascendant, writing is being left behind, and everything will be different.

Internet

Twitter Trained an AI to Help Auto-Crop Your Photos Better

Twitter has just announced that auto-cropping of photos on the social networking service will be producing much better results thanks to a new neural …

23 Visual Storytelling Tips from Top Content Creators

Your audiences are inundated with content. How do you compete for attention when you have so much competition? Without a doubt, visual storytelling …

Infographics

82% of Millennials Return to News Sites That Regularly Use Visuals

If you’re trying to get more millennials to click and stick around to read your news, make sure your article has visuals like photos and videos. …

Examples of Purpose-Driven Marketing and Social Media Activism Done Right

geralt / Pixabay<p>In the age of social media dominance, many companies are utilizing a tactic known as purpose-driven marketing to go beyond just …

purposedriven

Activism, Brand Safety Key Discussion Points At ANA Masters Of Marketing

ORLANDO, Fla. — Procter & Gamble Chief Marketing Officer Marc Pritchard says brand building can be a force for good along with growth.<p>Pritchard …

16 Visual Storytelling Tips to Give Your Content Marketing a Boost

The numbers are staggering – marketers are investing heavily in visual content:• 74% of marketers use visual assets in their social media marketing – …

Apple Acquires AI Tech That Can See a Photo’s Aethetics

Apple has quietly acquired a new French technology startup, Regaind, which specializes in AI and computer vision for analyzing photos. Apple’s Photos …

11 Tips for Visual Storytelling from the Pros

Visual storytelling is the way of the future. Already, studies show photos and videos increase audience engagement. Marketers are shifting their …

Public Relations

People Are More Drawn to Meaning in Photos Than Parts That Pop Out: Study

People’s eyes are more attracted to areas of photos that have more “meaning” than areas that “stick out.” That’s according to a newly published study …

How AI and image recognition are transforming social media marketing

Contributor Rob Begg discusses the explosion of visual content and how artificial intelligence and image recognition are making it easier for …

A Periodic Table of Visualization Methods

Periodic Table

Why Blue Is the World’s Favorite Color

Adriatic Sea (Staged) Dancing People 13, 2015.<br>Olivo Barbieri<br>Yancey Richardson GalleryBy the 1920s, researchers were just about ready to throw in the …

The Planners Guide to Visual Thinking #6

A guide to the art of making creatives and clients ‘feel’ your insights.<p><i>“The truth isn’t the truth until people believe you, and they can’t believe</i> …

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