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WhatsApp Grew to One Billion Users by Focusing on Product, Not Technology

WhatsApp Grew to One Billion Users by Focusing on Product, Not Technology

Harvard Business Review - Laurent-Pierre Baculard

At a time when digital technology is transforming one industry after another, large companies tend to view innovation and disruption as the result of breakthrough discoveries or technological wonders. They look at the explosive growth of companies such as WhatsApp or Instagram and assume that true …

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