Rosemary Hayes

189 Flips | 6 Magazines | 19 Likes | 3 Followers | @rhh67 | Keep up with Rosemary Hayes on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Rosemary Hayes”

How to Use Video As Your Greatest Marketing Asset

In today’s modern marketing world, traditional marketing tactics like banner ads and printed advertisements are quickly fading into a thing of the …

Video Marketing

Building an SEO Content Strategy: Skyscraper Content

Building an SEO content strategy and optimizing for SEO is no easy feat.And as DigitalMarketer’s SEO Manager, I should know. It’s a rapidly changing …

Content Strategy

The Drum launches 'Martech Heroes' with Stein IAS

<b>The Drum are celebrating those driving change and best practise within marketing technology, with Stein IAS, through the 'Martech Heroes' campaign.</b> …

Infographic: What is the ideal blog post length?

It can be tricky trying to decide how long to make your blog post.If it’s too long, people might not take time to read it. However, a piece that’s …

Social Media

If You Think The Customer Journey Is Linear Or A Funnel, New Research Suggests You Are Wrong

Customer journey mapping has been a hot topic for some time. Trying to understand how the customer interacts with the brand or company—the touchpoints—can ideally help marketers better understand opportunities to strengthen the customer’s experience. At another level, especially for B2B firms, the …

Scientists Trace The Origin of Cystic Fibrosis to a Mysterious Group of Europeans

No one knows how the mutation became so common.<p>Imagine the thrill of discovery when more than 10 years of research on the origin of a common genetic …

Anthropology

Positioning Yourself As An Authority Is A Powerful Brand Marketing Strategy

If you are not systematically and methodically establishing yourself as an authority, at least in your target market, you are ignoring the true power behind the marketplace. This is the axiom behind authority marketing. As a business professional who works within a specialty sharply differentiated …

Brand Marketing

Podcasts

Your Organization Is a Network of Conversations

In 2004, when Brad Mills became the CEO of Lonmin, the British mining company operating in South Africa, it faced a depressing future. It was so rife …

Leadership

Webinars Almost Always Work

One thing if you are a first-time founder in SaaS that may seem as boring as you can imagine is webinars.<p>You never go to them. And they seem like …

Marketing

The Mindsets of a Leader

One of the most revealing questions leaders can ask themselves is “Whom do I serve?” Their answers to that question say more about their style of …

MIT

How to Effectively Set Up Your Website to Collect New Leads

kreatikar / PixabayContent has always been a very important component of inbound marketing, and now more so with Google’s algorithm that reward …

Marketing

8 essentials for bolstering your content marketing

Content marketing may be a current buzzword, but it isn’t a new concept.<p>Smart marketers figured out how to produce content their customers value as …

Marketing

How To Solve 7 Major Marketing Challenges Of 2018

Many marketing leaders and content creators share the same challenges: How do you create content that attracts and retains an audience while also generating revenue for your company? A few industry thought leaders shared how they're addressing some of their biggest pain points this year.<p><b>1.</b> <b>Knowing</b> …

Content Marketing

Spanish is sexist. Here's what creatives can do about it

Life as a U.S. Hispanic copywriter has never been easy. Anything we write for our clients has to be twice as good. First of all, we have to write in …

Advertising

Infographic: Why email marketing should get personal

A broad email blast is likely to end up in the wasteland of unread material.Tailor your message, though, and open rates will likely tick up.Including …

Marketing

Creating An Explainer Video? Follow These 12 Tips From The Pros

Video content is at the top of the priority list for many modern brands, and it’s not hard to see why. Visuals are always more engaging than plain text, and a video can communicate much more information than a still photo can. Most importantly, a well-executed video is highly shareable: 92% of …

Marketing

How to Make Brand Purpose an Integeral Part of Your Content Strategy

Today, brand purpose is more than side investments or small gestures to improve relationships with your community. The way your brand operates—from …

Deep Learning and 'Hyper-Personalization' are the Future of Marketing Automation

Taking a look at not only interactions, but intent.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Marketing automation has come a long way -- from merely being a tool for marketers to automate repetitive tasks to becoming a fortune ball to understand the high demanding customers of …

No Time for Marketing? Hire a Freelancer.

Whether to market your business is no longer a question.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you run one of the nearly 30 million small businesses in America, there's a pretty good chance that after the bills are paid, the customer is satisfied, and next month's supplies …

Why One-Logo Brands Can’t Survive in the Digital Age

Brands across the globe know that being active on social media is a must. Most give it a high priority from the start, and why wouldn’t they – it’s …

Social Media

Email Drives Both Lead Generation And Nurturing: Study

Email is a close second to social media as a productive B2B lead-generation tactic. But it is first in lead nurturing, according to Generating and …

Marketing

64 Statistics That Will Guide Your Content Marketing [Infographic]

What do you have in store for your content marketing program this year?<p>If you're want to gather leads, you might consider creating webinars, …

Marketing

The dos and don’ts of designing your own ideal utility room

From stone sinks to sturdy, Merlin Wright of interior design firm Plain English offers advice on creating the perfect utility room.<p>What are the …

How B2B Software Vendors Can Help Their Customers Benchmark

Knowing which organizations perform the best on any particular dimension used to require subjective surveys or painstaking research. Today, the data to answer those questions exists — it’s captured by the software-as-a-service firms whose services companies use to run their businesses. Mainstream …

Is the Marketing Pendulum Swinging? Where Marketing Automation Has Led B2B Marketers

DirtyOpi / Pixabay<p>I was talking to a CEO the other day who was frustrated his organization’s email campaigns weren’t generating more leads. He went …

Killer Content Marketing eBook [White Paper]

<i>Deliver Unbeatable Content Marketing with Social Data</i><p>Whatever kind of business you work in, great content is at the core of your marketing strategy. …

Influencer Marketing: Science, Strategy Success

Influencer Marketing: Science, Strategy & Success<p>Zine<p>Influencer Marketing: Science, Strategy & Success provides the key insights into the world of …

GlaxoSmithKline appoints HSBC's Iain Mackay as new CFO

LONDON (Reuters) - GlaxoSmithKline (GSK.L) has named Iain Mackay from global bank HSBC (HSBA.L) as its new chief financial officer, marking another key appointment by Chief Executive Emma Walmsley as she reshapes the top team at Britain's biggest drugmaker.<p>Mackay, 56, will leave HSBC at the end of …

A Soviet-Era Fox Experiment May Finally Reveal The Genes Behind Domestication

How animals came to put up with humans.<p>In 1959, Soviet scientists embarked on an audacious experiment to breed a population of tame foxes, a strain …