Renee Lynn Dela Cruz

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Advertising - Oath

Oath surveyed 304 U.S. advertising decision makers for their thoughts on brand safety and uncovered the issue is only gaining importance.<p>The struggle …

The sneaky advertising tactics you need to know about II Mamamia

By AMY STOCKWELL.<p>Advertisers want you to buy things. This isn’t necessarily bad [yes, you are reading a sponsored post: we get the irony]. You need …

Jessica Alba

Cracking the Mobile Advertising Code

“Mobile first.” That phrase is increasingly shaping marketing decisions, and for good reason. In 2012, $10 billion in sales were made through mobile channels. That’s expected to rise to $30 billion by 2016. In addition, 55 percent of smartphone owners use their smart phones to research purchases. …

The Definition of Advertising Has Never Been More Unclear

For most of the past 100 years, if a marketer said he needed a new advertising campaign, everybody knew what that meant. The machine turned on. The …

The New York Times Rolls Out Another Advertising First

The New York Times has notched a number of advertising firsts lately in its ongoing effort to make marketing messages more engaging, and today it’s …

Pinterest introduces advertising in the form of 'promoted pins'

Users will start to see paid-for pins on search results and subject pages<p>Pinterest, the pinboard-style social network beloved of crafters and cooks, is to introduce advertising in the form of “promoted pins”.

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This is because it was advertisement feature content that was published as part of a commercial deal and funded by an advertiser.<p>It is Guardian News and Media policy to take down paid-for content at the end of these deals.<p>Click here for more on our commercial content guidelines.<p>If you want to …

Advertising on Instagram: Unacceptable or Understandable?

Facebook execs have been upfront about the fact that at some point, Instagram will include advertising.<p>The timeline remains a mystery. Based on CEO …

Facebook Debuts Hashtags, Urges Advertisers to Use Them

Facebook today is officially unveiling hashtags to its platform after three months of industry speculation that it would make such a move. Hashtags, …