Rebecca Wells

83 Flips | 1 Magazine | 1 Like | 1 Following | 4 Followers | @rfraser100 | Keep up with Rebecca Wells on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Rebecca Wells”

13 reasons why B2B is different from B2C

Marketing products and services to business clients (B2B) is fundamentally different from marketing to consumers (B2C).

Just Who Uses Social Media? A Demographic Breakdown

You think you know social? How about who uses it? Well, you might not know it as well as you would have guessed.<p>A new study from the Pew Research …

build & SHARE your flipboard

Add a button to your website to help your visitors find and follow you on Flipboard.<p>Make it easy for other Flipboard users to share your content with the Flipboard audience.<p>Embed a thumbnail of your magazine on your website or blog to help others discover your Flipboard magazine.

Estimated Total Conversions: New insights for the multi-screen world

FEATURED<p>Looking for a summary of new AdWords features, big and small?<p>The AdWords Help Center has your one-stop shop!<b><br>Check it …

Advertisers Begin to Navigate the Mobile Landscape

Mobile advertising, once uncharted territory, is being taken up by marketers in droves, as publishers offer more opportunities on the devices, usage …

Speculating on Multi-Screen Possibilities

I recently stumbled upon a great digital marketing podcast by the guys at Target Internet. This particular episode discussed five useful digital …

More than Metrics: how to use multichannel measurement and analytics to drive your brand

Analytics is not just about generating stats but gaining actionable insight. Can your brand currently measure if your digital channels deliver …

How is big data impacting traditional marketing roles? – live chat

As Surjit Chana wrote for the Drum recently: "Marketing has always been based on a few core principles: understanding customers, meeting their needs, and doing so in a way that builds trust."<p>Since the earliest days of marketing, those goals have never changed, and rightly so; customer centricity …

Three Brands That Used Data to Transform Their Media Strategies

We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each …

LinkedIn Rolls Out Enhanced Analytics Suite for Businesses

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In a bid to make itself more attractive to business owners, LinkedIn has launched an enhanced analytics suite for company pages. The analytics are designed to help company managers track their updates and learn more about their …

Big Data Will Change Advertising Forever

August 1st by Hessie Jones 33 0<p>I had several meetings recently with friends from “traditional digital agencies”. That sounds so oxymoronic!<p>The …

The time is ripe for premium brands to establish dedicated social presences ...

<b>The time is ripe for premium brands to establish dedicated social presences</b><p>Social media is an underused opportunity for luxury brands.<br>Many high net …

Brand Measurement: Analytics & Metrics for Branding Campaigns

Brand Measurement: Analytics & Metrics for Branding Campaigns<p>One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign."<p>Admit it, you've heard it.<p>I suspect you've even used it liberally!! : )<p>Before we go any further I must clarify that I love branding campaigns just as much as the next guy.<p>I love campaigns that Visa runs. I love watching the IBM ads (with the Linux kid perhaps the best of the lot). I loved the I'm a PC ads from …

How to Produce More Effective Content Marketing with the Help of PPC

Football players have been known to take ballet lessons to improve balance, footwork, and other skills that give them a competitive edge on the …

A Strategic Map for Better Use of Content Marketing Technologies

How is content marketing technology different than other marketing solutions? Does anyone really need yet another segmented view of marketing …

How to Leverage the Marketing Power of Social Media and Mobil…

<b>How to Leverage the Marketing Power of Social Media and Mobile – Case Study</b><p>If you want to connect with your target market in a digital economy you need to be relevant and use the modern cool tools and they don’t come any cooler than social and mobile.<br>Owning and using an iPad is almost like driving and parking a BMW in your driveway. Being able to talk intelligently about Facebook and Twitter now means you are invited to cocktail parties.<br>Print media is dying, direct mail goes into the circular …

Shopping Then and Now: Five Ways Retail Has Changed and How Businesses Can Adapt

Consumers no longer see a distinction between online and offline shopping. Whether it’s searching on a laptop, browsing main street shops or hanging …

This page has been removed

This is because it was advertisement feature content that was published as part of a commercial deal and funded by an advertiser.<p>It is Guardian News …

PPA PUBLISHING+: Print still brings in 78% of consumer mag revenue

The survey of senior magazine executives predicts the figure will fall to 71% over the next two years, while income from the publishers’ digital …

Tumblr Adds In-Stream Ads Online in First Post-Acquisition Bid to Grow Revenue

A week after Tumblr was acquired by Yahoo for $1.1 billion, the blogging platform has announced that it's cranking up its ad business further.<p>Tumblr …

Advertising - Oath

Oath surveyed 304 U.S. advertising decision makers for their thoughts on brand safety and uncovered the issue is only gaining importance.<p>The struggle …

Digital Advertising

The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales

Retailers and brands are therefore increasingly focusing their attention on social commerce.<p>But, many struggle with the question: how do you convert a "like," a "tweet," or "pin" into a sale?<p>In a <b>new report</b> from <b>BI Intelligence</b>, we look at successful examples of businesses and business models for …

Teens & Facebook Relationship Status: It's Complicated

Don’t believe the hype. Teens are not abandoning Facebook – nor are they likely to leave anytime soon.<p>Like the once bittersweet, respectful and sometimes resentful interactions between Steve Jobs and Bill Gates, so is the prickly, contentious and mutually beneficial relationship between teens and …

Men Are from Google+, Women Are from Pinterest

Somewhere, Sinbad is cloistered in an isolated room, eagerly awaiting more material about how men and women are different. The latest: Gents love …

Pinterest: why does it skew so heavily female?

<b>Pinterest: why does it skew so heavily female?</b><p>I tried Pinterest briefly, and sadly, felt Nointerest.<p>What I <i>am</i> interested in, however, is sharing theories on why this service is so popular with girls and women (with estimates I've seen ranging from 60-97%).<p><b>My guesses:</b><br>1) Women are innately more "visual" creatures.<br>2) Network effect1: People tend to invite folks who share their interests. Women have posted lots of photos of jewelry and dresses, so it's not surprising they're going to invite others …

Pinterest Now Generates More Referral Traffic Than Twitter: Study

This is big.<p>A new study by online sharing tool Shareaholic has found that Pinterest now drives more referral traffic than Twitter. Again, when it comes to referral traffic, Pinterest > <i>Twitter</i>.<p>The data is based on analytics from 200,000 publishers which reach approximately 270 million unique …