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How HubSpot's Pricing Page Redesign Increased MQL Conversions by 165% & Free Sign-Ups by 89%

A few months ago during INBOUND 2017, we launched a complete redesign of HubSpot's website pricing page. Not because it hadn't been redesigned in a …

How HubSpot recruits the most talented Millennials in the world

Attracting remarkable talent globally at scale has been one of the three keys to the success and growth of inbound marketing and sales platform …

Layering structure — Fluent Design

In my last post, I’ve talked about different kinds of layouts that can be used for apps using <b>acrylic</b> and <b>depth</b> from the Fluent Design System.<p>I’ve …

How to Understand User Behavior With Google Analytics by @MarshWebStudio

Here are three ways you can use Google Analytics to understand what people do when they land on your website.The post How to Understand User Behavior …

A Refresher on A/B Testing

It’s all about data these days. Leaders don’t want to make decisions unless they have evidence. That’s a good thing, of course, and fortunately there are lots of ways to get information without having to rely on one’s instincts. One of the most common methods, particularly in online settings, is …

What Designers Can Learn From The New Science Of Eye Tracking

Research is redefining what “good design” really means.<p>Designers loathe to be told to design something “eye-catching”—it’s the vaguest of briefs. But for Amy Alberts, a user research manager at the visual analytics company company Tableau, determining the things that catch a person’s eye is an …

Rethinking Chatbots: They're Not Just for Customers

Chatbots and digital assistants benefit a business's internal communications and decision-making, too.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Grabbing that morning Starbucks fix got a little easier this year, thanks to artificial intelligence. Starbucks launched a new feature …

How to craft more usable, useful, and engaging content

Content is about more than just words on a page. It’s about conveying information, providing knowledge, and telling stories.<p>In other words, it’s …

UI Design

The Real Difference Between Google And Apple

Google and Apple are both hyper-successful companies, but chart their patents, and they have completely different innovation signatures.<p>Steve Jobs has been granted 347 patents in the past decade, many awarded posthumously. By contrast, Google’s Sergey Brin and Larry Page only have a combined 27 …

How To Use Shadows And Blur Effects In Modern UI Design

When you examine the most successful interaction designs of recent years, the clear winners are those who provide an excellent functionality. While …

Why Some Startups Succeed (and Why Most Fail)

There is a consistent set of factors that lead to startup success and failure.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Over the last two decades of building and running businesses, and the last couple of years working full time with dozens of startup founders and CEOs on their …

If I Only Had a Brain: How AI ‘Thinks’

AI can beat humans in chess, Go, poker and Jeopardy. But what about emotional intelligence or street smarts?<p>Artificial intelligence has gotten pretty …

Eight SEO Trends to Expect in 2017 [Infographic]

We recently shared an infographic about Google's biggest search algorithm changes last year, and the evolution of the search landscape depicted in …