vanessa g requesens

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Age and Gender Matter in Viral Marketing

Nearly every digital marketer has a goal of creating a viral campaign. Getting mass exposure for high-quality content provides huge value to clients, but it’s not always easy to pull off; it takes an understanding of the complexity of human emotion and how it plays into consuming and sharing …

What’s Your Language Strategy?

Photography: altrospazio, Roma<p>Artwork: Tomás Saraceno, Cloudy Dunes. When Friedman meets Bucky on Air-Port-City, 2006<p>Language pervades every aspect of organizational life. It touches everything. Yet remarkably, leaders of global organizations, whose employees speak a multitude of languages, often …

How Google Has Changed Management, 10 Years After its IPO

Google went public 10 years ago today, and since then has dramatically changed the way the world accesses information. It has also helped shape the practice of management. Staying true to its roots as an engineering-centric company, Google has stood out both for its early skepticism of the value of …

3 Behaviors That Drive Successful Salespeople

Most people consider selling to be an art rather than a science: some people have it and some people don’t. But this leaves a lot of uncertainty in what is often a company’s most profitable department, and it makes managing a high-functioning sales force notoriously difficult. The prevailing …

Why Marketers Want to Make You Cry

“Hey – Dad? You want to have a catch?”<p>Every time I watch <i>Field of Dreams</i>, there’s one scene that gets me. When Kevin Costner’s character asks his ghost father to throw a ball around, I – and a lot of other guys my age – dissolve.<p>Chances are, the stories that stay with you also make you cry – or …

Online Shopping Isn’t as Profitable as You Think

When I argue that e-commerce isn’t likely to destroy innovative omnichannel retailers, I typically receive passionate responses. Am I really suggesting that the growth of e-commerce will slow before it annihilates most physical retailing? And how could I possibly argue that the economics of …

10 Wedding Trends That Need To Be Retired (And What To Do Instead)

<i>By Stefania Sainato Bridal Guide</i><p>We surveyed top wedding planners and vendors across the country to get the inside scoop on how they're modernizing the most popular wedding trends to date. Get their expert advice on how to breathe new life into tried-and-true favorites and make them your own!<p><b>1.</b> …

The ‘One Month until My Wedding’ Hair Therapy Plan

A bride wants every part of her wedding to be perfect, including herself! It’s important to look your best for the big day and for photos, but …