Renzo Cuadra

55 Flips | 2 Magazines | 2 Likes | @renzocuadra | Keep up with Renzo Cuadra on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Renzo Cuadra”

How Real-Time Bidding Will Influence The 2016 Election — And Change Don Draper's Job

Real-time bidding (RTB), a method of selling and buying online display advertising in real time, is one of the fastest growing areas of digital marketing. According to the International Data Corporation, worldwide real-time bidding-based spending is expected to reach $20.8 billion in 2017 — which …

From Phones To Tablets: 26 Apple Designs That Never Came To Be

In Design Forward, frog design’s founder, Hartmut Esslinger, recounts the inspirations and process behind the computers that revolutionized consumer electronics.<p><i>Editors’ note: The following is an excerpt from</i> Design Forward: Creative Strategies for Sustainable Change <i>(</i><i>Arnoldsche Art Publishers</i><i>), by</i> …

Product Design

How To Work A Room Like You Own The Place

<i>This is a guest post by Nisa Chitakasem, co-author of the book</i> 135 Networking Career Tips.<p>Increasingly, we network by e-mail or through social media, such as LinkedIn, Facebook and Twitter. That’s a godsend for shy people. You can listen to conversations and chime in on your own terms.<p>But sometimes …

How To Grandstand (Gracefully) On The Web

David Seideman, the editor-in-chief of Audubon Magazine asks: “Is it too self serving to link to your own web site when you write comments on other people’s blog posts?”<p>It’s a great question, and one that I’ve thought about from both sides of the social media bullhorn.<p>Before I joined the staff of …

How To Make Money Without A Job

Before joining the staff of Forbes in July of 2011, I was happily self-employed for 23 years. For much of this time my husband and I ran two mostly unrelated home-based businesses. He worked in his office in the front of the house, while I was in mine across the hall. Our office doors were usually …

'Party With Purpose' And 8 Other Pieces Of Advice For Aspiring College Entrepreneurs

Across most of the country, college is back in session. For some, this year is the beginning, while for others, it’s the conclusion. While it’s been almost 10 years since I graduated, it still feels fresh. I greatly enjoyed my experience at Washington and Lee University and yet, like most nostalgic …

Vayable began life as a travel marketplace but now enlists guides to create custom experiences for clients or just help with logistics. Since shifting away from the marketplace model, the company's bookings have soared. http://bit.ly/19F5gx8

The “Bullshit Jobs” That Keep You From A Four-Hour Workday

A reality check suggested by one of Occupy Wall Street’s founding figures.<p>The American economy is roughly six times as productive as it was in the 1930s. So why aren’t we working 1/6 as hard?<p>The standard explanation is usually some combination of the following:<p>1) We actually love working.<p>2) We have …

'Ads' are already sneaking their way onto Instagram http://bit.ly/12wqyel

Why Millennials Are Ending The 9 To 5

The 9 to 5 job may soon be a relic of the past, if Millennials have their way. A slow climb in a company was once the accepted career path. However, today the experiences of men and women starting their careers are closer to juggling multiple positions than steady growth.<p>Freelancing and …

Applying to Harvard Business School has never been easier http://bit.ly/19F5696

30 Smart Answers To Tough Interview Questions

This could make the typical job interview "the most harrowing forty-five minutes of your life," writes Vicky Oliver in her book "301 Smart Answers to Tough Interview Questions<p>But you can be prepared ahead of time. We've compiled some of the toughest interview questions from Oliver's book — and how …

How To Toot Your Own Horn At Work Without Seeming Obnoxious

In the business world, you need to learn how to walk this line or risk limiting your chances of success.<p>In her new book "The Essentials Of Business Etiquette," Barbara Pachter offers six suggestion to promoting yourself successfully:<p><b>1. Be visible</b><p>"Get involved at your company. Join any company clubs …

15 Business Etiquette Rules Every Professional Needs To Know

The rules are slightly different from standard social settings, yet business schools rarely discuss professional etiquette topics.<p>In her new book "The Essentials Of Business Etiquette," Barbara Pachter writes about the specific skills professionals need to understand when presenting themselves in a …

Business School

Gigaom | Leaning towards a better way to gauge consumer media interaction

Advertisement<p>The media business is long overdue to replace the prevailing framework we use to describe consumer interaction with content with one …

CapitalOneSparkVoice: The Best Social Media Marketing Tells A Story http://bit.ly/16yJdWt Storytelling is the oldest form of marketing, and social media is the newest twist. Put them together and you have a powerful, cost-effective way of building relationships with customers and selling your product or service.

In the face of the latest disappointing jobs report, a growing number of companies are outsourcing jobs to online freelancers. This growing marketplace is likely to transform the way we work. http://bit.ly/15AzUIT

Insights From A Future Harvard Business School Case Study, Before It’s Taught At Harvard

What two economics professors and a coffee farmer teach us about innovation, and rescuing a missed opportunity.<p>In 1977, two professors, John Panzar and Robert Willig, introduced a term that would redirect how and where companies look for strategic innovation: economies of scope. Until that time, …

20 Things 20-Year-Olds Don't Get

I started Docstoc in my 20’s, made the cover of one of those cliché “20 Under 20” lists, and today I employ an amazing group of 20-somethings. Call me a curmudgeon, but at 34, how I came up seems so different from what this millennial generation expects. I made a lot of mistakes along the way, and …

Can A Neighborhood Social Network Dominate The Local Web?

Does the world really need another social network? Of course it does.<p>At least according to Nirav Tolia and his investors. The 41 year-old entrepreneur runs Nextdoor, a social network for neighbors that’s raised $40 million in hopes of becoming the digital framework for local communities. Launched …

Why Some Companies Seem To Last Forever

Nokia began in 1865 as a riverside paper mill along the Tammerkoski Rapids in southwestern Finland. In the late 1880s, Johnson & Johnson got its start by manufacturing the first commercial sterile surgical dressings and first-aid kits.<p>And in 1924, the founder of Toyota came out with his company's …

#Unplug: The Complete, Printable Guide

Step-by-step instructions for ditching your devices and navigating the world without an Internet connection.<p>So you need to unplug. You’re feeling overwhelmed by your gadgets–connected to your email list but not to your personal life. It’s time to take a break. It is precisely for times like these …

Productivity

5 Lessons Every Startup Founder Should Learn

No matter your education, founding a company is going to school you. Take these lessons to heart before you get hit with the books.<p>Your idea is probably not new<p>There are very few new ideas. Whatever idea you have come up with, someone else is already working on it, because most ideas and companies …

Electronic Medical Records

Why does everyone except Google want to build a reader?

I have been baffled by Google’s (s goog) decision in March to euthanize the Google Reader instead of trying to reinvent it for the mobile/tablet age …

3 Questions That Top Candidates Ask In Job Interviews

Kathy Rapp's recent recruiting article on Fistfuloftalent.com embodies this spirit of constructive criticism. She critiques a post on Recruiter.com titled "7 Questions Great Candidates Ask" and then offers an improvement, or"3 Questions Freakin' Awesome Candidates Ask."<p>Her questions are tough ones. …

10 Essential Questions To Ask When Designing An Office

Whatever the specific design, the emphasis today is clearly on being lean and flexible, says Alan Feltoon, managing principal at Washington, D.C.-based MulvannyG2 Architecture. He is one of three experts we consulted to come up with questions small-business owners should ask before designing or …

The Tech World's Hostility To Advertising Is A Sign Of Its Immaturity, And It Needs To End

This is an oft-heard motto in the tech and startup world. Not just among founders, but their fans and users too. Suggest that a hot new app like Instagram or Snapchat should fund itself with advertising and you'll see online protests, and people talking about "selling out."<p>To be fair to Elman, …

How To Become A Better Speaker Overnight

You're asked to speak at an important event. It's an incredible opportunity. You should be thrilled... but since you rarely speak in a formal setting, all you can think about is bombing.<p>The ability to captivate an audience is a skill that takes years to develop. If you don't have that kind of time, …

Gigaom | Harry Potter site Pottermore launches platform to work with other brands

Advertisement<p>J.K. Rowling’s interactive Harry Potter website Pottermore.com has launched a separate business to work with other brands, <i>The Bookseller</i> …

4 Realistic Ways To Follow Your Passion

Too many people are trying to quit their jobs and take up photography, write a food blog, or become a yoga instructor overnight, without really thinking it through. Don't get me wrong. I am all about finding work you love, doing something in this world that mean something to you. But any good …