Hyundai has had a great marketing partnership with Burn Notice for three years. And as the USA Network spy drama speeds to the end of its final season this summer, Hyundai wants to make sure its sponsorship
Business News Actor George Clooney attacked one of Wall Street's most famous hedge fund managers, billionaire Daniel Loeb, accusing him of criticizing Hollywood studios for their business practices, while
Owen Wilson and Vince Vaughn aren’t the only ones pursuing hot internships this summer. But look here before you leap at what appears to be a great opportunity. Congratulations on finally landing a highly
Sales messages always consist of a claim or a series of claims that you're making about yourself, your firm or your product. For a sales claim to be effective, the customer must believe it, remember it,
Most companies can benefit from a savvy marketer. Whether you're a start-up in desperate need of a competitive strategy or a growing company just looking for someone to coordinate your existing programs,
We all know the feeling: you want to meet someone -- maybe it’s that pretty person across the party, maybe it’s that big-time player in your industry -- but actually going up to him or her and moving total
Even experienced entrepreneurs sometimes cleave to broken beliefs about how the business world works. If you're not careful, it's easy to absorb the myths that small companies are at a disadvantage compared
Most leaders emphasize strength, competence, and credentials at work, but, according to a recent Harvard Business Review article, that's exactly what you don't want to do. Similar to Inc.'s special report
Online education platform Coursera announced today that it has raised $43 million in Series B capital--which brings the company's total funding to a cool $65 million. Not bad, considering a year ago its
Editor's note: This article first appeared on Mark Suster's blog. This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too.
You’re just a small business, but you have big dreams and an awesome product. If only you could get it into the hands of the established player that could bring it market and make you a mint. But you just
There is such a push for leaders to delegate to their subordinates that it would be understandable for a business owner or CEO to think her job IS delegating. Maybe if you're Larry Ellison or Jeff Immelt
For the 23 million small businesses in America, technology is key to leveling the playing field with big corporations. We asked some of the small business owners of the year how they use it to get ahead.
It’s great when an employee does a superior job, isn’t it? The person does good work, shows up on time and is pleasant to work with. Over time, it’s natural that we would want to promote the person. The
What makes an entrepreneur successful? Some people believe it's the ability to innovate. However, many startups are refinements of existing business models or improvements on how everyday products and
We all know what it's like to soul-search, but no one does it quite so well as recent college graduates, many of whom entertain dreams of Mark Zuckerberg-sized success. We asked 13 successful young start-up
How many millions of web pages and minutes of meetings have been devoted to the question of nurturing collaboration? Many. But perhaps, despite this endless chatter, spurring your team to work together
I have a confession to make: I don't love social media. Unlike my husband, who spends the last half hour of every evening on Facebook because he loves the way it connects him to everyone he knows, or stepson
If you ask 10 CEOs, board directors, and VCs about the most preventable causes of failure for executives and business leaders, you'll probably get 10 different answers. Most will focus on lack of skills,
There's no one right way to be a good leader. One style of leadership might work well in one company, but not in another. Ultimately, leadership styles are a personal reflection of each individual leader.
Harvard and MIT are among a group of universities planning to spend tens of millions of dollars on "massively open online courses (MOOCs)," a new type of higher education teaching that can include thousands
The waiting game is on in France. More than 600,000 people in France have just wrapped up the test needed to secure a high-school diploma, the baccalauréat (better known as le bac) and results should out