Renaud

164 Flips | 2 Magazines | 1 Like | 15 Following | 18 Followers | @renaudraffaelli | Keep up with Renaud on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Renaud”

Watson : l’Intelligence artificielle en ses limites

321 0 2 0<p>L’une des applications phares de Watson, le système d’intelligence artificielle d’IBM a longtemps été la fouille de données médicales et …

Why retailers are turning shop fronts into high-impact outdoor ads

en_GB<p>article<p>Shop windows are becoming increasingly valuable marketing assets as brands transform spaces into retail …

Why the future of marketing is a two-way customer conversation

By 2020, a majority of chief marketers and marketing executives have big plans to own the end-to-end customer journey.<p>At least that's what 86% of the …

17,3 millions d'internautes sur trois écrans différents

Le nombre d'internautes pratiquant le multi-écrans a augmenté de 36% entre janvier et novembre 2015.<br>© Médiamétrie

9 Reasons That Open-Space Offices Are Insanely Stupid

It's time to stop the insanity. Here's why open-plan offices are a complete failure, and why you'll benefit from getting rid of them.<p><b>Editor's note:</b> <i>"The First 90 Days" is a series about how to make 2016 a year of breakout growth for your business. Let us know how you're making the first 90 days</i> …

The Workplace

▶ La Liste Complète des Agences à Nice [+100 Contacts]

<b>Les Agences à Nice : recherche d’agence, recherche de prestataire, recherche de contacts : voici la liste des Agences Web et Agences marketing et</b> …

Nice

L’ubérisation divise les Français : les consommateurs sont pour, les travailleurs moins

<b>Pas un jour sans qu’une société ne se présente comme le Uber de son secteur. Airbnb, Blablacar, et Uber bien sûr, principal intéressé, ces sociétés</b> …

Brian Solis on the Future of Business

<b>TOPIC</b><p>Customer Experience for the Win<p>Ask 10 different executives what CX means and how to improve it, you’ll get at least 15 different answers. Hear …

Digital Transformation versus Digital Strategy

In my last article, Time for Digital Transformation is Now, we looked at the accelerating pace of change, the case for digital transformation, and …

Smart Kitchen : IBM dispense son savoir-faire aux appareils Whirlpool

Whirlpool souhaite relier ses appareils connectés dédiés à la cuisine aux services IBM Watson pour proposer des services personnalisés aux …

Las Vegas

Why You Should Refuse to Be Miserable on 'Blue Monday'

Blue Monday is supposed to be the day that the world's mood is likely to be at its lowest. It's nonsense.<p>Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.<p>One of the greatest and most unsung purposes of marketing is that it saves you from …

Martin Luther King, Jr.

2016 Predictions for Smart Marketing Technology

In less than three years, advances in marketing technology will move beyond human intervention to streamlining and scaling activities that currently …

Les interactions digitales, de la passivité à l'expérience

Depuis que notre économie de « digitalise », les concepts fusent et s’enchainent à vitesse grand V à tel point que beaucoup se demandent de quoi il …

Marketing

Marketing Lessons for Companies Big and Small

<b>Denise Lee Yohn</b>, author of <i>Extraordinary Experience</i> and <i>What Great Brands Do,</i> explains what we can learn from retail and restaurant brands.<p>Download this podcast<p>SARAH GREEN CARMICHAEL: Welcome to the HBR IdeaCast from Harvard Business Review. I’m Sarah Green Carmichael. Today I’m talking with Denise …

Business Strategy

#DigitalSNCF : le bond en avant de la SNCF dans le numérique

En nommant, en octobre 2014, le patron de Voyages-Sncf.com, Yves Tyrode, directeur digital et communication de la SNCF, Guillaume Pepy, le président, …

Infographie : le content marketing, comment ça marche ?

Ce n’est plus un secret pour personne, le marketing de contenu est aujourd’hui la clé de voute de nombreuses stratégies de communication. Peu importe …

17 Customer experience stats to remember for 2016

Customer experience sets the standard and direction that your brand’s customer support must take. It doesn’t matter what industry your business is …

Comme d’habitude, Apple très présent sous le sapin en 2015

La période des fêtes est très importante pour Apple et tous les autres constructeurs d’ailleurs. Et comme tous les ans, l’entreprise de Cupertino a …

Apple

5 Reasons You Might Need a Content Marketer

Content marketing is not just a fad. The technique/strategy has been around for nearly a decade.<p>Bloggers learned a long time ago that if they wrote …

Web analytics are about to get seriously next level with emotion tracking

Researchers at Brigham Young University may have found a truly next generation way to measure user behavior on the internet.<p>The research started as a means to test a theory that users use a mouse differently when their mood is negatively altered.<p>“It's both terrifyingly interesting and interestingly …

Les Français et leur smartphone : partout, tout le temps, en multitâches

38% des Français consultent en moyenne leur smartphone 10 fois par jour et 28% jusqu'à 25 fois. Au contraire, les objets connectés ne parviennent pas …

Objets connectés

Marketing: Instagram plus fort que Twitter

L’utilisation des réseaux sociaux par les services marketing semble avoir atteint son apogée cette année : 88,2 % des entreprises américaines …

Réseaux Sociaux

The 10 Slides Every Killer Pitch Deck Needs

Evan Baehr and Evan Loomis have raised more than $50 million from investors for various startups. In their new book, they spill their fundraising formula to founders. Step 1 is a masterful pitch deck.<p>Longtime friends Evan Baehr and Evan Loomis are the kind of entrepreneurs who learn lessons not …

Peter Thiel

55 Digital Marketing Experts You Should Follow on Social Media

Not sure which marketing experts to follow online? Here's a list of the top digital marketing experts to follow in specific areas.

Social Media

Social Media Marketing for Real Estate Agents

When someone wants to buy or sell their home, they want help from someone that they know, like and trust. Many real estate agents will join local …

The real revolution in retail isn't coming from Amazon

For an Internet company that has crushed the competition -- and in plenty of industries besides just books -- it was a big announcement.<p>However, it's not a particularly revolutionary development in retail, even if it's harnessing the immense computing power of its analytics operation to determine …

Successful Marketing Campaigns: Lessons from 5 from this past decade

Share<p>Understatement time: Marketing has changed a ton in the last five years. Social media’s power to drive campaign success into uncharted territory …

Why You Need to Avoid Conformity in Your Workplace

If you want a company that pulses with creative, engaged employees, you need to avoid rigid roles and let them to assert their individuality.<p>Fostering diversity in your workplace is key to running a smart, innovative, and productive company. But diversity in race, religious creeds, and sexual …

goffee