The future of Magazine & Newspaper

By Renato | News and insights about the way the contents will reach us.

When fake news will be made by pros

<i>by</i> <i>Frederic Filloux</i>Storyful employees debunking fake news using cutting edge technologies. (Photo: Nasa)A funny game. A scary conclusion: today’s …

Joe Biden

Billionaires Can’t Build the News We Need

It’s time to build it for ourselves. Some thoughts on DNAinfo Chicago, City Bureau and the need for publicly supported media<p>The sheer churn of …

Journalism

Scoring stories to make better recommendation engines for news

News media badly need improved recommendation engines. Scoring the inventory of stories could help. This is one of the goals of the News Quality …

Journalism

The Future of Advertising and Publishing: Conference - Harvard Business School Digital Initiative

The Tow Center for Digital Journalism at Columbia University, the Digital Initiative at Harvard Business School and the Shorenstein Center on Media, …

MBA

In paywall age, free content remains king for newspaper sites

The majority of America’s largest newspapers continue to employ digital subscription strategies that prioritize traffic, ad revenues, and …

Journalism

How Amazon is becoming the third force in advertising, making the duopoly an oligopoly

As Amazon wields a growing power as a search engine, it is also becoming a more compelling advertising platform and, as a result, is posing the first …

Are publishers making money on Facebook? “Not really,” a new report finds

For years publishers have held onto the hope that all their investments in Facebook will, at some point, pay dividends when it comes to revenue. But a new report from WAN-IFRA suggests that, for most publishers, that’s still far from the case — and they’re not happy about it.<p>Surveying nearly 50 …

Welcome to a New Era of Media Modesty -- and Realism

The best media-about-media news I've heard in ages came in separate, seemingly unrelated waves.<p>I'll start with the most recent: Henry Blodget, the …

More than 600 global brands still feed the fake news ecosystem

<i>by</i> <i>Frederic Filloux</i>“Hello big advertisers, somebody out there? Do you copy?” (Nasa Commons)Storyzy’s business is alerting brands to their presence on …

Journalism

Google reveals sites with ‘failing’ ads, including Forbes, LA Times

Publishers that have fretted about Google’s plans to unleash an ad-blocking version of Chrome in 2018 can now see if their own sites’ ads will be …

Advertising Industry

Google's been running a secret test to detect bogus ads — and its findings should make the industry nervous

Reuters<p><b>The ad industry is trying to root out fraudulent digital ads.</b>• <b><br>Google has quietly been running tests with media companies such as CBS to gauge how bad the problem is.</b>• <b><br>Industry leaders are banking on a new technical solution, ads.txt, to tackle the issue.</b><p>The digital-advertising industry is …

Advertising

Ad fraud estimates doubled

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>The amount of global advertising revenue wasted on fraudulent traffic, or clicks automatically generated by bots, could reach $16.4 billion in 2017, according to a new …

Advertising