Reggie Johal

26 Flips | 2 Magazines | @reggiejohal | Keep up with Reggie Johal on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Reggie Johal”

The guiding iBeacon: Helping brands navigate customer relationships

In technology circles, beacons are the topic du jour; one of the biggest buzz makers as 2013 rushes to an end. It’s no wonder – the technology has …

How to Create Better Content Using the Conversion Funnel Approach

These are the questions that a typical customer might ask when they are about to buy Photoshot:<p>"What OS does it support?"<br>• "Can my computer handle …

Why Local Businesses Don't Need Big Budgets for Their Content Marketing

Time and again we hear the same old argument that we shouldn't be <i>building</i> links, but that we should be focusing on developing exciting and unique …

Marketing

12 surefire ways to increase conversions on mobile devices

<b>Smartphone conversion rates are typically lower than on desktop and tablet due to a number of factors, not least screen size and a perceived lack of</b> …

eCommerce

Hawksmoor and the future of search for small business

<b>It’s a great time to be a big brand. They have nothing to worry about when it comes to search, and have it all: top page ranks, multiple links.</b><p>Google …

Small Business

4 reasons why Apple's iBeacon is about to disrupt interaction design

You step inside Walmart and your shopping list is transformed into a personalised map, showing you the deals that'll appeal to you most. You pause in …

Is Google+ Part of Your Social Media Circle?

In barely two years since its launch, Google+ has evolved into the biggest social media channel after Facebook, with 540 million active users as of …

Social Media

7 Things To Ask Yourself To Truly Wake Up In Life

Far too often our minds get clogged up by the stress of life. Add in the words and thoughts from other people and you’ve a recipe for disaster in …

Brain Hacking the 7 Deadly Sins: Fighting Against Your Animal Nature

Changing Planet<p>Undoubtedly, you’ve heard of the 7 deadly sins: lust, gluttony, pride, sloth, wrath, greed, and envy.<p>While we don’t usually actualize all our animal impulses, many of us are prone to one vice or another. We try to be good people and do the right thing. What happens when you just …

Even Small Companies Can Tap Big Data If They Know Where to Look

Small and medium-size businesses are often intimidated by the cost and complexity of handling large amounts of digital information. A recent study of 541 such firms in the UK showed that none were beginning to take advantage of big data.<p><i>None</i>.<p>That means these firms and a lot of others are at a …

Doing Less, Leading More

Our first accomplishments as professionals are usually rooted in our skill as individual contributors. In most fields we add value in the early stages of our careers by getting things done. We’re fast, we’re efficient, and we do high-quality work. In a word, we’re <i>doers.</i> But when we carry this …

The Defining Elements of a Winning Culture

A company’s culture can have a powerful impact on its performance. Culture is the glue that binds an organization together and it’s the hardest thing for competitors to copy. As a result, it can be a lasting source of competitive advantage. Take these examples: <b></b><p><i>Kent Thiry builds a values-focused</i> …

Entrepreneurs’ Brains are Wired Differently

Windows of entrepreneurial opportunity can open unexpectedly and briefly, typically under conditions of risk and uncertainty. Founder entrepreneurs must therefore be alert, tolerant of ambiguity and able to respond quickly when opportunity knocks. But does this mean that founders´ brains work …

There’s No Such Thing as a Culture Turnaround

Company culture changes very slowly, so efforts to do an about-face are inevitably a waste of time and energy: Organizations either declare victory prematurely or, in frustration, abandon the attempt.<p>You’re better off thinking of your cultural situation as an underpinning you’ll have to work with …

The Eight Archetypes of Leadership

Although the ghost of the Great Man still haunts leadership studies, most of us have recognized by now that successful organizations are the product of distributive, collective, and complementary leadership. The first step in putting together such a team is to identify each member of the team’s …

To Compete with E-Commerce, Retailers Need to Leverage Mobile

More and more shoppers are finding that online shopping offers greater convenience, lower prices, more information, and a more personalized user experience that makes buying online preferable to going to a store. And as free shipping becomes more common, one of the last remaining barriers to …

A Winning Culture Keeps Score

People often think of corporate culture as “soft” because it involves squishy things like values and expectations. That’s true as far as it goes—but winning cultures have a hard, metrics-driven element as well. A culture that feels upbeat and positive but doesn’t contribute to profitable growth or …

Harvard Biz Review on Twitter: "Rule #1: Hire, reward, and tolerate only fully formed adults http://t.co/Wh1XFu4GqM @netflix http://t.co/reW7QQ2gkU"

Replying to @<b>HarvardBiz</b><p>Rule #1: Hire, reward, and tolerate only fully formed adults: http://s.hbr.org/1cNMgLU @<b>netflix</b> pic.twitter.com/edlV446CDN via …

Four ways to increase social engagement in the New Year

<b>Driving quality engagement with your social audience increases loyalty and more effectively guides consumers down the path to purchase.</b><p>As such, …

Marketing

Why A Transition From Optimizing for Search Engines to Optimizing for Customers is Essential

Judging by the daily new business inquiries we get every day, there’s a groundswell of companies that have become frustrated at the lack of cause and …

The Future of Digital Engagement: Lee Odden on Search Engine Marketing at Each Stage in the Customer Journey

<i>Digital engagement is transforming customer service, and elevating the expectations of online and cross-channel shoppers. LivePerson interviewed 10</i> …

Marketing

7 Tips for Improving Your Ecommerce Strategy

As customers increasingly turn to the Internet and smartphones for purchasing decisions, economies are seeing brick and mortar evolve into "click and …