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This Is Your Brain on Good Storytelling

You know that people love a good story, but have you ever thought about why? Neuroscience offers intriguing answers.<p>Whether you're trying to maintain an audience's attention, sell your product, interest an interviewer, or pitch a journalist, great storytelling is key. The ability to spin a yarn …

Bilingual People Are Like Brain 'Bodybuilders'

People who speak two languages may have brains that are more efficient at language processing and other tasks, new research suggests.<p>Scientists have …

Social anxiety disorder warps view of friendship

People with social anxiety disorder tend to have trouble making friends—and to assume the friendships they have are not high quality.<p>The problem with …

The Color That Makes EVERYONE Look Sexier

Basically, it should be on anything and everything you wear.<p><i>This article was written by Alice Park and repurposed with permission from Time.com.</i><p>When it comes to feeling sexy and romantic, red is the first color you think of, right? Red lips, red lingerie, red dress—all red everything. Studies show …

Psychology

What Happens To Your Brain When You’re Having A Brilliant Idea

When a lightbulb suddenly goes off in your mind, what process led to that “aha!” moment?<p>French post-Impressionist artist Paul Gauguin famously once said, “I shut my eyes in order to see,” meaning he shut out the rest of the world to come up with great ideas.<p>More than a century later, scientists are …

How to Get in Shape Using Psychology: 6 New Tricks From Research

Why is there an obesity epidemic? It’s not because we eat the wrong things or we lack exercise.<p>Research shows that, plain and simple, most of us just …

27 Tips for Mastering Anything

This story originally appeared on Business Insider<p>What does it take to become a master at your craft? Is genius innate, or can it be learned?<p>In his book, "<i>Mastery</i>," Robert Greene draws from the latest research, interviews modern masters, and examines the lives of former greats like Albert Einstein, …