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How to Use Instagram for Content Marketing Campaigns

Content marketers have mastered the art of promoting their brands on Facebook and Twitter, but some are still confused by Instagram. This …

How to Become a Digital Marketing Expert Through Blogging

List building and blogging go hand-in-hand and any successful blogger will focus on it<p>9 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>Almost a decade ago, I started a blog. It was a blog about …

Marketing

40 facts about how color psychology boosts website conversions

Just as you'd never invest in a kitchen renovation heavy on the avocado green of the 1960s and 70s, you wouldn't ask potential clients to be …

The Toolkit for Social Video

Content by<p>Video will account for 75% of internet traffic by 2020. So it’s important that brands know how to create, target, and optimize video for …

Digital Marketing in 2018: Advanced Strategies and Tips for Best Results

While investing in paid advertisement, choose the platform carefully and understand where your audience is more active<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>We are heading towards 2018 and one …

Google tidies up its Maps with new icons and color keys

Google today announced it’s bringing a new look to Maps. The new experience has brighter colors, clearer icons and an overall improved user experience.<p>Over the next few weeks users will be introduced to new color keys and icons depending on the category, such as orange for food and drink and pink …

Designing for the Internet of Things

Help support the best source of IoT news on the web<p>All The Internet Of Things was created by James Chevalier in 2010. It has remained self-funded …

What Is the Internet of Things? | Mashable Explains

What Is Apple Inc.'s Internet of Things Strategy?

Apple is known for its mobile devices, but the company is slowly moving into the Internet of Things space in three big ways.<p><b>Apple</b> (NASDAQ:AAPL) …

What is The Internet of Things?

Internet of Things Needs Industry Cooperation to Make It Big

Your TV knows who's sitting in front of it. Your light bulbs know when someone's in the room. Your sleep monitor knows when you're dreaming. The "Internet of Things" is invading our homes, but these connected devices face a big challenge: They all speak different digital languages. And chances are …

The FTC Wants All Your Internet-Connected Things To be Secure

Data should be protected and not used in ways consumers don't want<p>The Internet's already inextricably intertwined with our everyday lives, and it's only going to become more and more prevalent as the so-called "Internet of Things" takes off. Everything from wearables to home appliances to medical …

How to Grow Your Facebook Audience: 8 Success Tips

Do you want a bigger Facebook audience?<p>Are you looking for ways to bring attention to your business on Facebook?<p>If you’re sharing good content but …

Social Media

7 LinkedIn Messages You Should Never Send

Do you get LinkedIn messages in your inbox that you consider spam?Maybe you’re wondering what you should or shouldn’t do (or send) on LinkedIn?Many …

A Long List of Instagram Statistics and Facts (That Prove Its Importance)

How is it that five years into its impressive growth, Instagram is still stereotyped as the social network for sunsets and well-staged food?I, for …

A Beginner’s Guide to Snapchat for Business

You have probably heard of Snapchat, but maybe aren’t sure what it is or how it works.<p>Don’t worry — while Snapchat has been around since 2011, it has …

The 21 Social Media Conversations You’re Going to Face: How to Master Them All

On social media—whether you’re a business, a brand, or an individual—you’ll likely come across plenty of different conversations — each presenting a …

Social Media

How to Use Facebook Notes for Marketing

Shares 4K<p>Do you want to publish longer posts on Facebook?<p>Have you tried Facebook Notes?<p>Facebook Notes now lets profile owners add a cover image, …

YouTube Strategy: How to Plan Your YouTube Marketing Success

Shares 5K<p>Do you create videos for your audience?<p>Are you curious about what works on YouTube?<p>To discover more about YouTube video strategy, I …

Twitter Publish: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that …

The Twitter Tactics You Still Have Time To Include In Your Christmas Campaign | Audiense

In December 2014, UK retailers reported a sales increase of 4.3% from the previous December, while online sales of clothing grew by 52.4%. These …

How to Ensure Your Social Media Content Meets FTC, FDA and Google Requirements

Shares 3K<p>Are you involved with influencer marketing campaigns?<p>Do you know how to meet disclosure and compliance requirements?<p>By following a few …

9 Instagram Tips and Tools for Marketers

Are you using Instagram for your business?<p>Want to get more from your marketing efforts?<p>Improving your Instagram content and boosting engagement can …

Social Media

How to Use Facebook Insights to Improve Your Engagement

Shares 6K<p>Do you have a content strategy for your Facebook Page?<p>Want to know which types of content work best?<p>A deep dive into Facebook Insights helps …

NEEO Is the One to Control Everything in Your Home

In the <i>Matrix</i> “The One” – aka Neo – is described as a special being manifested within a virtual world created by a coding anomaly, giving its …

Home Automation

One of the coolest things about the Apple Watch may be a feature no one really talks about

It will be able to share your heartbeat, prompt you to stand up when you've been sitting all day, and, of course, show you the time in a bunch of different ways.<p>But, one of its most interesting capabilities is a somewhat minor one that's easily overlooked.<p>Apple's industrial design chief Jony Ive …

The best apps and gadgets for the home, according to the Martha Stewart of Silicon Valley

The cover of "Homemakers," Brit Morin's new book. Chris Andre Brit Morin, founder of DIY content and ecommerce site Brit + Co., has been called "the Martha Stewart of Silicon Valley" for her unique combination of tech savvy and creativity.<p>She recently published "Homemakers," a book she calls "a …

More appliances can automatically buy you pet food from Amazon

Kibbles via bits<p>Yesterday, Amazon announced that it's adding a bunch of new partners and products to its Dash Replenishment Service, including Samsung, GE, and some automatic pet food dispenser companies. You might know Dash better for its little Wi-Fi connected buttons that let you buy stuff (or …

Hackers Crack Key-Fob Encryption of More Than 25 Car Companies

Another day, another car hack.<p>Modern transponder-equipped car keys are supposed to be ultrasafe: The chip-keys and key fobs communicate with readers inside the car, allowing the car to start only once a secret digital password has been transmitted. But a team of security researchers says they've …

Hackers can now hitch a ride on car computers

As transportation evolves from mechanical to digital, hackers are following the computers into cars.<p>Just about any new car can be hacked — some even driven by remote control — as automakers depend more on software and wireless connections. Vehicle vulnerability may only grow as cars become their …