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Nike’s latest Air Jordan sneaker ‘drop’ showcased the potential of Snapchat commerce

Nike’s latest Air Jordan sneaker ‘drop’ showcased the potential of Snapchat commerce

Recode - Jason Del Rey

Shopify and Darkstore helped bring the in-app shopping experience to life. Snapchat has yet to make a big splash in e-commerce, choosing instead to keep the focus on its advertising business model for now. But a partnership between the social media app and Nike during the NBA’s All-Star weekend …

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