Rachael Burns

86 Added | 3 Magazines | 1 Like | 2 Followers | @reburns | Keep up with Rachael Burns on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Rachael Burns”

#SocialSkim: Facebook Demographics, Social Strategies, LinkedIn Posts, and Fashion Week!

School's back in session, but social hasn't stopped. Score a cheat-sheet on Facebook demographics, consider what strategies other marketers are using …

How to Build an Influencer Marketing Strategy

Today, consumers are bombarded with messages from marketers about how those marketers' products or services are better than those of others, and how …

3 Social Media Measurement Tips to Improve Click-Through Rates

Driving website traffic from social media channels has been a challenge for marketers since social media marketing became a thing. Luckily it’s 2014, …

7 Simple Twitter Marketing Tips to Improve Your Results

Shares 8K<p>Are you looking for easy ways to improve your Twitter marketing?<p>Have you thought about how getting back to basics can lend a new perspective?<p>…

Twitter

Marketing Ops Is Now a Must-Have: The Six A's of Marketing Performance Management

The role of operations management was originally applied only to manufacturing processes and systems. With the proliferation of marketing automation …

Spiral of silence

The <b>spiral of silence theory</b> is a political science and mass communication theory proposed by the German political scientist Elisabeth Noelle-Neumann, …

Filter bubble

For the technology boom and bust phenomenon, see social media bubble.<p>A <b>filter bubble</b> is a state of intellectual isolation[1] that can result from …

Google to co-brand 10-inch Nexus tablet with Samsung

Web giant will co-brand its first high-end tablet with Samsung, an analyst tells CNET.<p>A Google Nexus 10-inch class tablet is in the works, CNET has learned.<p>The 10.1-inch tablet will boast a pixel density that is higher than Apple's third-generation iPad, said Richard Shim, an analyst at NPD …

Gear & Gadgets

Android 4.4 KitKat: What's the point of co-branding?

Google doesn't need the money, and it certainly has no problem with awareness. So why partner with a candy company at all?<p>Sorry fanboys and girls, you're not getting Key Lime Pie after all.<p>In a surprise twist, Google announced that the next version of Google's operating system will be named KitKat …

Android News

Condé Nast Teams With Fiat on GQ-Branded Car

Condé Nast titles already boast a bevy of brand extensions—from Teen Vogue bedding to New Yorker beach towels to a Vogue café in Dubai. Now, fans of …

Advertising Industry

Magic Maker Co. – Brand Identity by KnowHow

Magic Maker is a company dedicated to organize and create magical experiences for their large list of clients from all over the world. The graphic …

The 3 Crucial Digital Retail Trends of 2014

Facebook’s Head of Retail Global Vertical Strategy shares his predictions for the evolution of online retail.<p>Retailers have refined the science of merchandising for hundreds of years, but the disruption of the Internet and ecommerce has been an enormous catalyst of change for the industry–and there …

eCommerce

Starbucks CEO Howard Schultz Perfectly Sums Up Retail's Biggest Problem

They blamed a shortened holiday shopping season, cash-strapped consumers, and the U.S. government shutdown.<p>But these explanations "ignore a larger fundamental truth," Starbucks CEO Howard Schultz said in a recent earnings conference call.<p>Elaborating, Schultz perfectly sums up what's really going on …

Howard Schultz

Why Ecommerce Companies Are Eyeing Brick-and-Mortar Retail

<i>Last year, online eyewear retailer Warby Parker did something that seemed like a step backwards: it announced that it would open a number of physical</i> …

Investment View: Why Burberry is clicking with me as one to keep

We've seen a fair amount of shops reporting over the past couple of weeks, with a number of trading statements coming out, so I'm going to run the …

Digital Goes Glam At Burberry’s Star-Studded ‘Trench’ Opening

Supermodel Du Juan poses for photos at the Burberry Art of the Trench opening in Shanghai on August 29, 2013. (Burberry)<p>Last night, Burberry brought …

Burberry Brings Digital "Art of Trench" to Life in Shanghai

On 29 August, Burberry brought its digital platform "Art of the Trench" to life for the first time in Asia, with an exclusive event attended by more …

Burberry launches TV and Instagram push for new fragrance

The campaign runs across TV and social, and will culminate with three gigs in late October.<p>It was made in-house under the creative direction of …

CEO Talk | Angela Ahrendts on Burberry's Connected Culture

In a BoF Exclusive, Imran Amed sits down with Burberry chief executive Angela Ahrendts to discuss the company's connected culture as the company …

Burberry introduces Brit Rhythm fragrance for men - Fashion Videos - Telegraph

Burberry's first fragrance launch since the British powerhouse took its beauty operations in-house earlier this year was always going to be big business.<p>To introduce Brit Rhythm the brand has gone big by employing the services of a rock star, signing up model Suki Waterhouse, creating a capsule …

Burberry Launches Brit Rhythm

English fashion house Burberry has launched Burberry Brit Rhythm, a new men's fragrance. As the most significant men's fragrance launch to date, Brit …