Rebecca Bouhuijs

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10 Significant Things You Likely Didn’t Know About Social Media But Should

You probably won’t believe some of these facts about social media strategies, but the studies don’t lie (we hope). Test them yourself.<p>We love to make decisions and form strategies based on statistics. It’s why we A/B test and how we change directions on our social sharing.<p>Who doesn’t love a good …

What You Need to Know About Segmentation

The marketers of Clearblue Advanced Pregnancy Test, a product that can tell you if you’re one-week, two-weeks, or three-plus weeks pregnant, asked a couple of D-list celebrities to tweet out their positive tests back in 2013. As <i>Businessweek’s</i> Jessica Grose reported, the maker of the test, Swiss …

Four Key Strategies to Reclaim a Branded Social Experience

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by <b>turning their own digital</b> …

5 Content Marketing Lessons You Don’t Want to Learn the Hard Way

Content marketing isn’t rocket science, but that doesn’t mean it’s easy either. Like anything, it takes continuous trial and error and making a fair …

Lessons of Continuity and Disruption in Building Brands...

<b>Disruption.</b> It's been the one certainty in an uncertain world. Yet recent articles have suggested that concern with disruption has been overblown.In</i> …