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How To Take Advantage Of Voice Search In Your Marketing Campaign

We’re entering an era where search will be dominated by voice. Digital assistants like Siri and Cortana have grown much more popular as their capacity for recognizing human speech has improved significantly, and their presence has expanded. Smartphones and tablets have been joined by smart …

Marketing

Here's Why Marketers Are Adding YouTube to Their Marketing Plans This Year

According to the extensive State of Inbound report, 48 percent of marketers plan to incorporate YouTube into their marketing strategies in 2018

7 Shortcuts to Build Early Visibility For Your Brand

The central problem with visibility isn't awareness of its importance; it's finding the cash to pay for it.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Visibility is everything when you’re trying to build a company from the ground up. Visibility earns you traffic, gets you exposure …

5 Mistakes Sabotaging Your Content-Marketing Success

Content is everything. Learn how to create and promote solid messages.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>They say that content marketing is king. Personally, I feel like it’s more of a benevolent dictator because in reality, if you are running a business without a content …

King? 3 Reasons Why (And How) Interactive Content is the Future

Whatever instincts got ‘expert’ content marketer, Mark Schaefer, to identify long ago the position we find ourselves today was definitely one of a …

10 Secrets to Going Viral on Social Media

Focus on creating content that is timely and that generates engagement.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Your audience is on social media. According to a recent PEW study, nearly 70 percent of people living in the United States use at least one social media network. Over …

Former Overstock.com President Goes Her Own Way With Cannabis & Diamonds

When Stormy Simon—yes, that’s her real name—joined Overstock.com as a temp, the company was a start-up just two years in. Granted it was already at $18M in revenue, but in 2001, there were plenty of internet businesses booming.<p>In Simon’s case, she had a front-row seat to the evolution of an …

Customer Service

Sex change regret: Gender reversal surgery is on the rise, so why aren't we talking about it?

Around five years ago, Professor Miroslav Djordjevic, the world-leading genital reconstructive surgeon, received a visit at his Belgrade clinic: a transgender person who had undergone surgery at different clinic to remove male genitalia - and since changed their mind.<p>That was the first time Prof …

Getty Images Bans Photoshopped Images of Thin Models

The debate about the models employed by fashion photographers and their weight (or lack thereof) is now not just limited to runway fashion …

Photography

Students, Rejoice — Standardized Testing May Soon Be Dead

A 68-year-old is a hot topic in higher education these days. And why not? Multiple studies show this sexagenarian discriminates against women and …

Director turns to virtual reality to tastefully show tragedy

SEOUL, South Korea (AP) — For 25 years filmmaker Gina Kim wanted to make a movie about the true story of a South Korean sex worker killed by an …

Why one region of the US will survive climate change better than any other, according to urban planners

Somewhere that's warm but not too warm, free from hurricanes and flood-causing downpours, and close to a body of water yet far enough to avoid the threat of sea-level rise.<p>Which places does that leave? According to climate scientists and urban planners, not a lot.<p>"The bottom line is it's going to …

You’re not crazy – science proves talking to yourself is great for stress relief

Do you talk to yourself? If you don’t, and you’re stressed out, it might be something to consider. New research shows that, despite the stigma and …

Psychology

400-Year-Old Physics Mystery Is Cracked

<i>Editor's Note: This story was updated at 1:30 p.m. E.T.</i><p>The mystery of tiny teardrop-shaped glass confections that can survive a hammer blow, yet …

How slug slime helps heal wounds on wet skin and those inside human bodies

A new "sticky plaster" to help wounds heal on wet skin has been inspired by SLUGS.<p>Many people struggle to keep a plaster on wet cuts as it just falls …

A Total Solar Eclipse Is Coming! Here's How (and Where) to Watch It

Get your cameras ready, everyone! (Preferably to the tune of “Total Eclipse of the Heart” because, well, is there anything else more fitting?!)<p>On …

Scientists Build DNA From Scratch, Create New Bacteria

Back in March, Scientists found the key to artificial life when they discovered they could create yeast from man-made DNA. In that experiment, the …

Scientists genetically modify a human embryo for the first time

For the first time ever, American scientists have successfully edited the DNA of a human embryo — in the attempt to correct genes that cause …

Unique Atlanta Activities Beloved by the Locals

Restaurants, landmarks, historical sites — these are the sort of entries you’d expect on a city’s must-see list. A collection of diminutive doors …

How to Upgrade Your Small Business's Website Through Purpose-Driven Design

Here are four simple rules to help get started.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Small businesses no longer have an excuse for providing their customers with subpar digital experiences. Regardless of your vertical or size, your business needs a solid central online hub …

3 Amazing - and Free - Marketing Tools for Small Businesses | Inc.com

Recently, I spoke at Inc's GrowCo conference on social media strategies for any business or budget. With so many small business owners wanting to maximize their marketing dollars, I wasn't surprised when several attendees came up to me after my keynote to ask about other aspects of digital …

Marketing

10 Mistakes You're Making With Google Analytics

What? You're not using this tool? Then, you're missing out on your best opportunity to unlock the full potential of your website.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Google Analytics has proven time and time again that it’s one of the best marketing tools out there. With its …

5 Ways to Up Your Content-Marketing Game

Creating quality content is only the beginning.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In the modern business world, content marketing is an absolute must if you’re serious about establishing connections, cementing relationships with customers, increasing sales and growing your …

1 Sentence That Will Make You Reconsider Your Entire Marketing Strategy | Inc.com

I never felt like less of a man than I did in that moment.<p>I was the "proud" new owner of a minivan.<p>I'd just spent $35,000 to discard any remaining vestiges of my manhood.<p>Now, what I <i>really</i> wanted was a gigantic, gas-guzzling, completely impractical SUV.<p>The reason was simple:<p>When I drove that …

25 Types of Marketing Strategies for Small Businesses - Which Ones Do You Use? - Small Business Trends

You’re a small business owner. You don’t have an endless marketing budget, or an abundance of time you can spend doing the marketing yourself for the …

10 Things You Need to Learn From Apple's Marketing (plus one more) - Lena Khalid | Digital Business Consultant | Digital Marketing | Mobile Solutions

Steve Jobs didn’t have a master’s degree, and he certainly wasn’t an engineer, but he excelled at marketing. Those marketing skills propelled Apple …

Marketing

The 6 Principles of a Lean, Mean Marketing Strategy

Do you <i>really</i> have to spend money to make money in the world of modern marketing?<p>When trying to figure out the elusive question of “how much” a new …

The Difference Between Marketing and Advertising and Why You Need Both in Your Life | Inc.com

On the surface, marketing and advertising seem to be synonymous; two words that can be used interchangeably to describe a process that helps you sell more products or services. However, there's a huge difference, and being able to differentiate between the two will help you create a more complete, …

Marketing

Non-profits MUST Improve Their Marketing Efforts Now

The year is 2017. Let’s make sure that we have adjusted the way in which we approach marketing challenges based on the reality of media consumption …

10 Steps to Building an Organic Following on Twitter - Small Business Trends

Twitter may be free to use, but the platform definitely requires time to leverage correctly. Using Twitter to market your brand also requires a …

Marketing