Robert Bridges

7 Flips | 1 Magazine | 2 Following | @rcbridges | Keep up with Robert Bridges on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Robert Bridges”

Using Landing Pages to Increase Conversion Rates

Every online marketer will have to start playing around with landing pages at some point or another. If you are already working with ppc marketing in …

AdWords

Google Introduces Change To AdWords: Pay By Viewable Impression CPM Bidding

Google rolled out a major change to AdWords this week by introducing CPM bidding by viewable impressions. This change was first noticed by Kim …

Rocking Local Pay-Per-Click (PPC)

Presented at SMX East 2013 as a part of the Must Have Local Tactics panel. In this talk, I go over a whole bunch of tips that we've been implementing at Kick Point for our clients and showing some best practices and things to consider when implementing your own local PPC campaigns.

Pay Per Click

PPC January 2015 Options Begin Trading

Investors in Pilgrims Pride Corp. (NASD: PPC) saw new options become available today, for the January 2015 expiration. One of the key data points that goes into the price an option buyer is willing to pay, is the time value, so with 435 days until expiration the newly available contracts represent …

Five Ways to Give Your PPC Advertising an Extreme Makeover [Infographic]

Small businesses with a Google AdWords account are flushing away, on average, 25% of their pay-per-click (PPC) marketing budget because of easily …

Will 2014 Be An SEO Or PPC Year For Marketers?

In the battle for marketing dollars, many businesses are torn between search engine optimization (SEO) and pay-per-click (PPC) advertising. In 2013, the tide seemed to turn toward PPC as concerns about the death of SEO prompted businesses to slow down their SEO spending. The changes to Google’s …