Rod

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Nielsen: Internet Display Advertising Grew 32% In 2013, But It’s Still Only 4.5% Of Spend Vs. TV At 57.6%

Nielsen put out its latest figures on the state of the advertising market across old and new media platforms this morning. One big takeaway is that Internet advertising continues to be the fastest-growing medium, but it remains a small player. Global display advertising across the web, mobile …

How Real-Time Bidding Will Influence The 2016 Election — And Change Don Draper's Job

Real-time bidding (RTB), a method of selling and buying online display advertising in real time, is one of the fastest growing areas of digital marketing. According to the International Data Corporation, worldwide real-time bidding-based spending is expected to reach $20.8 billion in 2017 — which …

AdTech

Small Business Ideas and Resources for Entrepreneurs

Entrepreneurship

Scientists Are Using Metamaterials To Build Everything From Wireless Phone Chargers To Invisibility Cloaks

While the holy grail of metamaterials is still to make objects and people invisible to the eye, they are set to have a more tangible commercial impact playing more mundane roles - from satellite antennas to wirelessly charging cellphones.<p>Metamaterials are simply materials that exhibit properties …

Imperial College London

Futuro Digital Argentina 2013

A Startup Brings Same-Day Delivery to Shopping Malls | Inc.com

The phrase “shop ‘til you drop” is taking on new meaning: A Silicon Valley startup, Deliv, is enabling customers to ditch their bags but keep right on spending.<p>Shopping mall operators Macerich, Westfield Group, Simon Property Group, and General Growth Properties are expected to announce the new …

eCommerce

Mobile Display Advertising Is As Messy And Confusing As Ever, Here's How All The Pieces Fit Together

That's the good news.<p>The bad news is that despite some deals and consolidation, performance and prices are still uneven, tracking is tough, and mobile display advertising is as complicated as ever. Mobile ad companies promise everything to buyers or sellers, or both. Every company says it has the …

AdTech