Daily online marketing & more

By razvanantonescu | Stuff around the web

5 Steps to Getting Started with Search Engine Reputation Management (SERM)

Put your best foot forward with new and existing customers.<p>Let’s talk about your online reputation.<p>If you’re running a business, you know how important it is to make sure you have a stellar reputation.<p>The last thing you need is for your business to lose money because of a few negative comments from …

Small Business

How to Capitalize on Instagram as a Small Business

Since it was first introduced five years ago, Instagram has overtaken Twitter to become the social media’s rising star for businesses. The platforms …

Social Media Marketing

Growth Hacking Strategies for 2017 Recommended by the Pros

Even though growth hacking has only been around for a few years, but now it’s one of the inclined terms in the tech world. Every startup is looking …

Growth Hacking

Social Media Reporting Tips (From Your Boss)

I spend a lot of time analyzing stuff. I analyze personas, lines of business, channel performance, conversion rates, and interest in specific …

Social Media Marketing

How to Make Information Architecture & SEO Work Together

ADVERTISEMENT<p>Information architecture (IA) and search engine optimization (SEO) share many of the same goals.<p>One of those shared goals is …

How to do On-Page SEO like a PRO

On-Page SEOTrying to fly without building the airplane it’s impossible, and, even if you have the body of the airplane, you need to adjust the wings, …

SEO

How To Turn Your Freelance Clients Into Your Brand Advocates

Having client advocates for your freelance business is essential to success in the digital world. One reason? Ninety-two percent of consumers trust recommendations from others, even people they don’t know, over businesses.<p>No matter how you pitch your business, it won’t be as valuable as what others …

Marketing

How to Get Your SEO and Content Teams to 'Play Nice' Together

The growth of content marketing has created a permanent shift in the way marketers view SEO. Rather than taking a purely technical approach to link-building, many SEO agencies are now expanding their services to include content production and promotion as a way of supplementing other ongoing …

Content Marketing

6 Tools That Will Help You Perfectly Optimize Your Site for Mobile Search

When I first started my blog, I didn’t have to worry about mobile search optimization.<p>Heck, mobile search wasn’t even a thing! Back then, people had</i> …

SEO

Growth Hacking 101: How to Hack Local Search

Three weeks ago, I was hanging with my friend, a restaurateur in Las Vegas.<p>He’s opened four successful restaurants and knows a thing or two about the …

Google

#8 Strategies to Create Content your Audience Will Trust

27 million pieces of content are shared every day, according to a recent Nielson study. This adds a lot of pressure to business owners and bloggers aiming to get traction through their content (which is the whole point!). People will only read and share your content when they trust what you write. …

Content Marketing

10 Fatal Mobile SEO Mistakes Standing Between You and Your First 1000 Visitors

By now, most SEOs are pretty good at mobile SEO.<p>Mobile SEO has been around for a while. We’ve heard the same things about mobile first design, …

SEO

42 Facebook Post Ideas from Businesses That Know What They’re Doing

Are you marketing on Facebook, wondering what to post next or what’s going to work best for your business?<p>We’ve all been there, our creative juices …

Facebook

9 principles of psychology for powerful marketing campaigns

<i>This article was originally published on PR Daily in February 2016.</i> <br>Marketers are in a new world.<p>They have to spend time learning the most current …

Marketing

Why SEO is more powerful than your CEO when crisis strikes

Many critics and commentators look to the chief executive when crisis hits a brand or organisation. It’s recently become a matter of anecdotal wisdom …

SEO

Top 4 keywords every brand should monitor

Most marketers know that tracking keyword rankings properly is important and have keyword tracking tools to help them make sure their top keywords are performing well in Google and other top search engines. To add to tracking organic keywords, there’s social media monitoring that entered the …

SEO

5 Online Marketing Tactics I Learned From My Previous Startup

As a co-founder of an eCommerce startup in a highly competitive industry, I quickly realized that we had to move beyond the basics of marketing …

Digital Marketing

6 Tips to Building a Stronger Brand Using New Media

Branding is all about trust, so make sure you get it right the first time.<p>Branding has always been important, but it's never been as essential as it is now. Thanks to the internet, your potential customers are being flooded with dozens -- if not hundreds -- of different buying opportunities every …

Marketing

How to Plan Your Instagram Feed to Rock the Grid

Are you posting on a regular basis on Instagram? Sharing interesting, fun content but wanting to really get to the next level with your Instagram …

Instagram

5 Cognitive Biases You Need to Put to Work ... Without Being Evil

All writing is persuasion in one form or another.<p>This is more obvious in some types of writing than others, but it is nonetheless true for all.<p>When …

The 10 Most Important SEO Tips You Need to Know

A lot has changed in the SEO world.<p>However, certain fundamental principles remain unchanged.<p>For example, targeting keywords with the sole intent of …

A Step-by-Step Guide to Landing 58 Warm Leads from Social Media in 1 Week

People get weird about social media marketing.<p>They want leads, but they don’t know how to get them.<p>I was in this situation myself for a long time. I …

Content Marketing

Crafting a Solid Content Marketing Plan

Advertising was a simpler thing before the advent of the Internet. Now, your messages compete with millions of social media updates. So how can you …

Content Marketing

How to Infuse SEO Into Your Social Presence

Regardless of the size of your brand or your business, there are many methods to capture social media views. There is a lot of advice out there for …

Marketing

Social-Listening: 5 Ways To Really Engage With Your Social Media Audience

What do you consider social-media marketing? For most businesses and brands, the answer is simple: an opportunity to publish relevant content, grow your follower base, and generate both thought leadership and engagement.<p>But what if we told you that in limiting yourself to this definition, you’re …

Social Media Marketing

What Crawl Budget Means for Googlebot

Search engine (and SEO) blog with tips and announcements to connect your website or app with Google Searchers and Search Console (Webmaster Tools).

SEO

Chrome's DevTools for SEO: 10 ways to use these browser features for your SEO audits

If you're conducting an SEO audit, you should probably be using DevTools in Google Chrome. Columnist Aleyda Solis shares 10 ways to use these tools …

Computer Science