Daily online marketing & more

By razvanantonescu | Stuff around the web

7 changes by Facebook that make it a real local search player

The race to steal market share from Google in local search has been futile. Google dominates search with over 63 percent market share, and in mobile, …

SEO

How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer

For many site owners, ranking in position 1 is the holy grail of SEO. However, if you are in a competitive market, achieving that coveted first …

SEO

Now That You've Created Your Buyer Personas, Here's How To Effectively Employ Them

Don't stop once you've put in the work to create a solid set of buyer personas; there's still more to do.<p>A buyer persona, according to the Buyer Persona Institute, "tells you what prospective customers are thinking and doing as they weigh their options to address a problem that your company …

Marketing

4 Key Things Small Businesses Should Do to Remain Search Optimized at All Times

With various tactics for quick SEO success, it's important that businesses stay focused on what works in the long-run.<p>When launching a new business, many entrepreneurs might recognize SEO as something they should do, but never quite get around to investing in it amidst the chaos of founding a …

SEO

Instagram Created a Monster: A No B.S. Guide to What’s Really Going On

I remember how excited I was when I first started posting on Instagram. I finally had a platform to get my work seen, tell my stories, share my life …

.today

Stop Being Cheap About Social Media--Your Business Needs It to Survive

Social media used to be cheap and easy. Now, it's time to get serious.<p>In recent years, increased competition and clutter on social media as well as the rise of social media algorithms have caused the entire landscape to change drastically for anyone using it to market their business.<p>A 2014 study by …

Social Media Marketing

How to optimize Google My Business listings for multi-location businesses

<b>Being listed on Google My Business (GMB) is an essential part of any local SEO strategy.</b><p>But how can businesses with multiple locations make sure they …

SEO for B2B and B2C

B2B websites and SEO<br>B2C and B2B: what are the differences?<p>SEO for B2B and B2C – what are the differences?<p>Last update: 28 April, 2017<p>Post …

SEO

A Daily Social Media Checklist That Will Double Engagement

We all know that social media success doesn’t happen by accident. It’s planned for.<p>But without a roadmap, it’s tough to know what you’re working …

The Founder of LinkedIn Says Too Many of Us Are Using the Site All Wrong

While it could seem natural to decline a Facebook friend request from a stranger, the dynamic on LinkedIn is much different.<p>If you use LinkedIn, you've undoubtedly received invitations to connect with people you've never met or may never meet in your life.<p>The more you stay on the site and the more …

Networking

Mindmapping: The Most Useful Software You Don't Have

If you don't use mindmapping software, you don't know the fun, efficient productivity you're missing<p>Mindmaps and mindmapping software are awesome!<p>Yesterday, I finished creating two new keynote talks, each over 60 slides. Going from idea to complete deck used to mean complicated struggling between …

Software

Understanding the Instagram Algorithm: 7 Key Factors and Why the Algorithm is Great for Marketers

The Instagram algorithm, just like the Facebook News Feed algorithm, is so mysterious yet ingenious and brilliant in showing the best content to the …

Social Media Marketing

AMP For Retailers: Is It Worth It?

Big news from Google: Within a few months, the infamous search engine will divide its index1 to give users better and fresher content. The long-term …

5 quick SEO wins for new clients

Columnist Christian Sculthorp surveyed industry experts to find out where they look for easy wins when taking on a new SEO campaign. Here is some of …

Page speed as a ranking factor: what you need to know

It’s official: Google announced that page speed will be a ranking factor in its mobile-first index. But what does that mean? There’s no beating …

SEO

E-Commerce SEO for Product Pages: A 17-Step Guide [Infographic]

The information included on your e-commerce product pages matters for SEO. Check out this easy-to-read 17-step guide to make sure your pages include …

SEO

Micro-Influencers Are More Effective With Marketing Campaigns Than Highly Popular Accounts

An influencer with a smaller but more loyal following might be the way to go for brand marketers looking to reach their target audience.<p>“Influencer …

The 10 Commandments of a Healthy and Successful SEO Strategy

SEO, is a fast moving field, so it's easy to get swept up in new trends that some of the more basic and fundamental aspects can fall by the wayside.<p>Digital marketing, especially SEO, is a fast moving field, so it's easy to get swept up in new trends, advancements, and practices. So easy, in fact, …

SEO

If You Don't Know Me by Now: Why Personalization Must be Part of Your Content Strategy

You’ve spent years developing your personas and you’re tasked with building a content strategy that will meet the distinct needs of each one. This …

The Best Successful SEO Strategy for Your Business

Large cities are busy and hectic. Occasionally you can invest hours stuck in traffic whilst travelling really short distances throughout peak hours. …

How To Export All Search Queries From Google Search Console To Compare Clicks And Impressions After An Algorithm Update (using Analytics Edge)

When experiencing a traffic drop due to an algorithm update, redesign, migration, or some other event, it’s important to dig into the drop to …

Why an Insanely Fast Site Is Your 2017 Priority

The concept of an insanely fast site is something Google has been talking about for a long time.<p><b>Are you convinced that site speed is your top</b> …

Proof That On-Page SEO Is More Important Than Ever

The SEO gods have a good sense of humor.<p>Back when Google and other search engines first were created, there wasn’t much to SEO. You just needed to …

This is How You Create Incredible Content for ‘Dull’ Industries

If you think you’re in a ‘dull’ industry, you might have already dismissed the idea that content marketing can work for you.<p><i>However, you might want</i> …

This 5-Step Method Will Tell You If Your Product Solves a Real Human Need

How design thinking can deliver on its promise to deliver better products to customers.<p>Design has quickly evolved from an aesthetic choice to becoming a revolutionary way to differentiate companies. Design thinking is now a proven approach to solving problems and producing innovations with a wide …

Design Thinking

5 Ways to use social media monitoring to generate qualified leads

Do you want to generate more qualified leads with social media marketing? Social media has proven itself time and time again as an amazingly …

5 Steps to Getting Started with Search Engine Reputation Management (SERM)

Put your best foot forward with new and existing customers.<p>Let’s talk about your online reputation.<p>If you’re running a business, you know how important it is to make sure you have a stellar reputation.<p>The last thing you need is for your business to lose money because of a few negative comments from …

Online Life

How to Capitalize on Instagram as a Small Business

Since it was first introduced five years ago, Instagram has overtaken Twitter to become the social media’s rising star for businesses. The platforms …

Social Media Marketing