Daily online marketing & more

By razvanantonescu | Stuff around the web

12 Reasons Why I Suck at Instagram and You Probably Do Too

Like many photographers, I've been scratching my head at how to win the Instagram game. Over the last six months, I decided to up my game and upload …

Instagram

5 surprising things about QR codes

If you're not using them now, you may be soon. Here's why -- and how to scan them in both Android and iOS.<p>Years ago, when QR codes arrived on the tech scene, they were heralded as not only the inevitable successor to bar codes, but also the future of information-sharing. By scanning a code, you …

QR codes

Local SEO: The Ultimate Guide To Ranking Your Local Business

What Is Local SEO?<p>Local SEO is the optimization of your online properties so you can be found in localized searches. By using the resources and …

SEO

New LinkedIn tool tells businesses about who’s visiting their websites

LinkedIn is giving businesses a new way to see what kinds of audiences they’re attracting with their marketing efforts.<p>The Website Demographics tool allows businesses to break down their website visitors across eight categories including job title, industry, company and location.<p>After all, that’s …

Marketing

5 Interactions to Help Improve Your Follower Loyalty on Social Media

With loyal followers in tow, you're far more likely to be successful.<p>If you want to have a thriving social media campaign, you need a healthy base of followers. But too many business owners focus on accumulating sheer numbers, when they should really be spending their efforts improving follower …

Social Media Marketing

7 Easy Ways to Win More Conversions on Social Media

Building a relationship with customers and providing "social proof" of your product's value are actions that social media facilitates.<p>Advertisers frequently reference the magic of social media as a way to boost conversions and engagement in consumers. And, in fact, social media has evolved into the …

Marketing

How to Create a Stellar Social Media Marketing Plan for Under $100

Here are some ways to get the most value out of every penny.<p>How big is your social media budget?<p>I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer).<p>Regardless of how much you spend, you aim to spend it well. That’s why a …

Social Media Marketing

7 changes by Facebook that make it a real local search player

The race to steal market share from Google in local search has been futile. Google dominates search with over 63 percent market share, and in mobile, …

SEO

How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer

For many site owners, ranking in position 1 is the holy grail of SEO. However, if you are in a competitive market, achieving that coveted first …

SEO

Now That You've Created Your Buyer Personas, Here's How To Effectively Employ Them

Don't stop once you've put in the work to create a solid set of buyer personas; there's still more to do.<p>A buyer persona, according to the Buyer Persona Institute, "tells you what prospective customers are thinking and doing as they weigh their options to address a problem that your company …

4 Key Things Small Businesses Should Do to Remain Search Optimized at All Times

With various tactics for quick SEO success, it's important that businesses stay focused on what works in the long-run.<p>When launching a new business, many entrepreneurs might recognize SEO as something they should do, but never quite get around to investing in it amidst the chaos of founding a …

Instagram Created a Monster: A No B.S. Guide to What’s Really Going On

I remember how excited I was when I first started posting on Instagram. I finally had a platform to get my work seen, tell my stories, share my life …

Inspiration

Stop Being Cheap About Social Media--Your Business Needs It to Survive

Social media used to be cheap and easy. Now, it's time to get serious.<p>In recent years, increased competition and clutter on social media as well as the rise of social media algorithms have caused the entire landscape to change drastically for anyone using it to market their business.<p>A 2014 study by …

How to optimize Google My Business listings for multi-location businesses

<b>Being listed on Google My Business (GMB) is an essential part of any local SEO strategy.</b> But how can businesses with multiple locations make sure …

SEO

SEO for B2B and B2C – what are the differences?

Business to Business (B2B) marketing is often different from Business to Consumer (B2C) marketing thanks to the elaborate buying processes, narrow …

SEO

A Daily Social Media Checklist That Will Double Engagement

Shares 1.7K<p>We all know that social media success doesn’t happen by accident. It’s planned for.<p>But without a roadmap, it’s tough to know what you’re …

Social Media Marketing

The Founder of LinkedIn Says Too Many of Us Are Using the Site All Wrong

While it could seem natural to decline a Facebook friend request from a stranger, the dynamic on LinkedIn is much different.<p>If you use LinkedIn, you've undoubtedly received invitations to connect with people you've never met or may never meet in your life.<p>The more you stay on the site and the more …

Mindmapping: The Most Useful Software You Don't Have

If you don't use mindmapping software, you don't know the fun, efficient productivity you're missing<p>Mindmaps and mindmapping software are awesome!<p>Yesterday, I finished creating two new keynote talks, each over 60 slides. Going from idea to complete deck used to mean complicated struggling between …

Software

Understanding the Instagram Algorithm: 7 Key Factors and Why the Algorithm is Great for Marketers

The Instagram algorithm, just like the Facebook News Feed algorithm, is so mysterious yet ingenious and brilliant in showing the best content to the …

Social Media Marketing

AMP For Retailers: Is It Worth It?

Big news from Google: Within a few months, the infamous search engine will divide its index to give users better and fresher content. The long-term …

SEO

5 quick SEO wins for new clients

I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on a new project. I got back some …

SEO

Page speed as a ranking factor: what you need to know

It’s official: Google announced that page speed will be a ranking factor in its mobile-first index. But what does that mean? There’s no beating …

SEO

E-Commerce SEO for Product Pages: A 17-Step Guide [Infographic]

"Form follows function" is a term most frequently heard in architecture, but it applies to your e-commerce website as well.<p>The better your product …

Micro-Influencers Are More Effective With Marketing Campaigns Than Highly Popular Accounts – Adweek

An influencer with a smaller but more loyal following might be the way to go for brand marketers looking to reach their target audience.<p>“Influencer …

Digital Marketing

The 10 Commandments of a Healthy and Successful SEO Strategy

SEO, is a fast moving field, so it's easy to get swept up in new trends that some of the more basic and fundamental aspects can fall by the wayside.<p>Digital marketing, especially SEO, is a fast moving field, so it's easy to get swept up in new trends, advancements, and practices. So easy, in fact, …

SEO

If You Don't Know Me by Now: Why Personalization Must be Part of Your Content Strategy

You’ve spent years developing your personas and you’re tasked with building a content strategy that will meet the distinct needs of each one. This …

Digital Marketing

The Best Successful SEO Strategy for Your Business

Large cities are busy and hectic. Occasionally you can invest hours stuck in traffic whilst travelling really short distances throughout peak hours. …

SEO

How To Export All Search Queries From Google Search Console To Compare Clicks And Impressions After An Algorithm Update (using Analytics Edge)

When experiencing a traffic drop due to an algorithm update, redesign, migration, or some other event, it’s important to dig into the drop to …

SEO

Why an Insanely Fast Site Is Your 2017 Priority

Why an Insanely Fast Site Is Your 2017 Priority was originally published on BruceClay.com, home of expert search engine optimization tips.The concept …

SEO