Daily online marketing & more

By razvanantonescu | Stuff around the web

Does Your CEO Have A Personal Brand? If Not, It Could Be Affecting Your Bottom Line.

Who is the CEO of Amazon? That’s a pretty easy answer.<p>What about the CEO of UPS? Not quite as easy, right?<p>Jeff Bezos has become a household name, bringing Amazon lots of free attention and helping to propel it into an e-commerce giant with an enthusiastic international following. UPS would have to …

Leadership

Facebook merges Stories and Messenger Day

Facebook has announced a number of changes for its Stories feature. According to <i>TechCrunch</i>, the company is merging Facebook Stories and Messenger Day — the two formats that existed separately until now.<p>This means that when you post a Story on Facebook it will automatically show in Messenger as well …

Facebook Messenger brings live chat and bots to websites

Facebook Messenger now has a plugin that lets visitors to a website engage in live chat with a human or bot without leaving that website. Called Customer Chat, the plugin is one in a series of major changes announced today as part of the release of version 2.2 of the Messenger Platform. The …

The Future of Content Strategy: How to Refine Your SEO for the Modern Searcher (and Publish Less Content)

Content Strategy

No one is using Facebook stories, so Facebook is borrowing Instagram’s

Post your story to both places at once<p>Facebook has apparently found a new approach to giving its Stories feature a much-needed shot in the arm: soon you’ll be able to just double-post your Instagram stories to Facebook directly from the Instagram app. As <i>Mashable</i> reports, some Instagram users are …

Facebook

Create Your Buyer Persona in 5 Simple Steps

Do you know who your customers are?More importantly, do you know what they want or need from you?If you don't, writing engaging email content for …

Digital Marketing

6 Proven Ways to Empower Your Brand's Instagram Marketing

Instagram is the hot new thing but it's already been around long enough for marketers to know what works.<p>According to PEW Research Center, the majority of Americans (55 percent to be exact) use Instagram to some degree. Given the platform’s rapid growth, more and more people will begin using the …

Social Media Marketing

12 Reasons Why I Suck at Instagram and You Probably Do Too

Like many photographers, I've been scratching my head at how to win the Instagram game. Over the last six months, I decided to up my game and upload …

Instagram

5 surprising things about QR codes

If you're not using them now, you may be soon. Here's why -- and how to scan them in both Android and iOS.<p>Years ago, when QR codes arrived on the tech scene, they were heralded as not only the inevitable successor to bar codes, but also the future of information-sharing. By scanning a code, you …

Best Buy

Local SEO: The Ultimate Guide To Ranking Your Local Business

What Is Local SEO?<p>Local SEO is the optimization of your online properties so you can be found in localized searches. By using the resources and …

New LinkedIn tool tells businesses about who’s visiting their websites

LinkedIn is giving businesses a new way to see what kinds of audiences they’re attracting with their marketing efforts.<p>The Website Demographics tool allows businesses to break down their website visitors across eight categories including job title, industry, company and location.<p>After all, that’s …

Matched

5 Interactions to Help Improve Your Follower Loyalty on Social Media

With loyal followers in tow, you're far more likely to be successful.<p>If you want to have a thriving social media campaign, you need a healthy base of followers. But too many business owners focus on accumulating sheer numbers, when they should really be spending their efforts improving follower …

Social Media Marketing

7 Easy Ways to Win More Conversions on Social Media

Building a relationship with customers and providing "social proof" of your product's value are actions that social media facilitates.<p>Advertisers frequently reference the magic of social media as a way to boost conversions and engagement in consumers. And, in fact, social media has evolved into the …

How to Create a Stellar Social Media Marketing Plan for Under $100

Social Media > Social Media Marketing<p>Here are some ways to get the most value out of every penny.<p>Next Article<p>Tai Lopez Reveals the Secrets He Used to Make Millions From Social Media<p>Next Article<p>Alfred Lua<p>This story originally appeared on Buffer<p>How big is your social media budget?<p>I’ve heard of …

7 changes by Facebook that make it a real local search player

The race to steal market share from Google in local search has been futile. Google dominates search with over 63 percent market share, and in mobile, …

SEO

How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer

What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and …

Search Engines

Now That You've Created Your Buyer Personas, Here's How To Effectively Employ Them

Don't stop once you've put in the work to create a solid set of buyer personas; there's still more to do.<p>A buyer persona, according to the Buyer Persona Institute, "tells you what prospective customers are thinking and doing as they weigh their options to address a problem that your company …

4 Key Things Small Businesses Should Do to Remain Search Optimized at All Times

With various tactics for quick SEO success, it's important that businesses stay focused on what works in the long-run.<p>When launching a new business, many entrepreneurs might recognize SEO as something they should do, but never quite get around to investing in it amidst the chaos of founding a …

Instagram Created a Monster: A No B.S. Guide to What’s Really Going On

I remember how excited I was when I first started posting on Instagram. I finally had a platform to get my work seen, tell my stories, share my life …

Instagram

Stop Being Cheap About Social Media--Your Business Needs It to Survive

Social media used to be cheap and easy. Now, it's time to get serious.<p>In recent years, increased competition and clutter on social media as well as the rise of social media algorithms have caused the entire landscape to change drastically for anyone using it to market their business.<p>A 2014 study by …

Social Media Marketing

How to optimize Google My Business listings for multi-location businesses

<b>Being listed on Google My Business (GMB) is an essential part of any local SEO strategy.</b> But how can businesses with multiple locations make sure …

SEO

SEO for B2B and B2C – what are the differences?

Business to Business (B2B) marketing is often different from Business to Consumer (B2C) marketing thanks to the elaborate buying processes, narrow …

SEO

A Daily Social Media Checklist That Will Double Engagement

Shares 1.9K<p>We all know that social media success doesn’t happen by accident. It’s planned for.<p>But without a roadmap, it’s tough to know what you’re …

The Founder of LinkedIn Says Too Many of Us Are Using the Site All Wrong

While it could seem natural to decline a Facebook friend request from a stranger, the dynamic on LinkedIn is much different.<p>This story originally appeared on Business Insider<p>If you use LinkedIn, you've undoubtedly received invitations to connect with people you've never met or may never meet in …

Mindmapping: The Most Useful Software You Don't Have

If you don't use mindmapping software, you don't know the fun, efficient productivity you're missing<p>Mindmaps and mindmapping software are awesome!<p>Yesterday, I finished creating two new keynote talks, each over 60 slides. Going from idea to complete deck used to mean complicated struggling between …

Mind Mapping

Understanding the Instagram Algorithm: 7 Key Factors and Why the Algorithm is Great for Marketers

The Instagram algorithm, just like the Facebook News Feed algorithm, is so mysterious yet ingenious and brilliant in showing the best content to the …

Social Media Marketing

AMP For Retailers: Is It Worth It?

AMP pages get their own special carousel in Google mobile search results. No official statement has been made yet about whether these AMP pages will …

SEO

5 quick SEO wins for new clients

Columnist Christian Sculthorp surveyed industry experts to find out where they look for easy wins when taking on a new SEO campaign. Here is some of …

Search Engines

Page speed as a ranking factor: what you need to know

It’s official: Google announced that page speed will be a ranking factor in its mobile-first index. But what does that mean? There’s no beating …

SEO