Daily online marketing & more

By razvanantonescu | Stuff around the web

How to Use Google Analytics for Social Media: A Beginner’s Guide

Did you know that social media spend will increase by 71% in the next five years? And did you know that 42.3% of marketers believe that social media …

Instagram quietly launches payments for commerce

Get ready to shop the ‘Gram. Instagram just stealthily added a native payments feature to its app for some users. It lets you register a debit or credit card as part of a profile, set up a security pin, then start buying things without ever leaving Instagram. Not having to leave for a separate …

Social Media

Does Your CEO Have A Personal Brand? If Not, It Could Be Affecting Your Bottom Line.

Who is the CEO of Amazon? That’s a pretty easy answer.<p>What about the CEO of UPS? Not quite as easy, right?<p>Jeff Bezos has become a household name, bringing Amazon lots of free attention and helping to propel it into an e-commerce giant with an enthusiastic international following. UPS would have to …

Public Relations

Facebook merges Stories and Messenger Day

Facebook has announced a number of changes for its Stories feature. According to <i>TechCrunch</i>, the company is merging Facebook Stories and Messenger Day — the two formats that existed separately until now.<p>This means that when you post a Story on Facebook it will automatically show in Messenger as well …

Facebook Messenger brings live chat and bots to websites

Facebook Messenger now has a plugin that lets visitors to a website engage in live chat with a human or bot without leaving that website. Called Customer Chat, the plugin is one in a series of major changes announced today as part of the release of version 2.2 of the Messenger Platform. The …

The Future of Content Strategy: How to Refine Your SEO for the Modern Searcher (and Publish Less Content)

No one is using Facebook stories, so Facebook is borrowing Instagram’s

Post your story to both places at once<p>Facebook has apparently found a new approach to giving its Stories feature a much-needed shot in the arm: soon you’ll be able to just double-post your Instagram stories to Facebook directly from the Instagram app. As <i>Mashable</i> reports, some Instagram users are …

Social Media

Create Your Buyer Persona in 5 Simple Steps

Do you know who your customers are?More importantly, do you know what they want or need from you?If you don't, writing engaging email content for …

UX Design

6 Proven Ways to Empower Your Brand's Instagram Marketing

Instagram is the hot new thing but it's already been around long enough for marketers to know what works.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>According to PEW Research Center, the majority of Americans (55 percent to be exact) use Instagram to some degree. Given the …

Marketing

12 Reasons Why I Suck at Instagram and You Probably Do Too

Like many photographers, I've been scratching my head at how to win the Instagram game. Over the last six months, I decided to up my game and upload …

5 surprising things about QR codes

Years ago, when QR codes arrived on the tech scene, they were heralded as not only the inevitable successor to bar codes, but also the future of information-sharing. By scanning a code, you could open a web page without typing a lengthy URL; learn more about a product; shop at virtual stores; …

Local SEO: The Ultimate Guide To Ranking Your Local Business

What Is Local SEO?<p>Local SEO is the optimization of your online properties so you can be found in localized searches. By using the resources and …

SEO

New LinkedIn tool tells businesses about who’s visiting their websites

LinkedIn is giving businesses a new way to see what kinds of audiences they’re attracting with their marketing efforts.<p>The Website Demographics tool allows businesses to break down their website visitors across eight categories including job title, industry, company and location.<p>After all, that’s …

Marketing

5 Interactions to Help Improve Your Follower Loyalty on Social Media

With loyal followers in tow, you're far more likely to be successful.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you want to have a thriving social media campaign, you need a healthy base of followers. But too many business owners focus on accumulating sheer numbers, when they …

Social Media

7 Easy Ways to Win More Conversions on Social Media

Building a relationship with customers and providing "social proof" of your product's value are actions that social media facilitates.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Advertisers frequently reference the magic of social media as a way to boost conversions and engagement …

Social Media

How to Create a Stellar Social Media Marketing Plan for Under $100

Here are some ways to get the most value out of every penny.<p>This story originally appeared on Buffer<p>How big is your social media budget?<p>I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer).<p>Regardless of how much you spend, you …

Social Media

7 changes by Facebook that make it a real local search player

Columnist Wesley Young looks at recent improvements Facebook has made -- and functionality being tested -- that may position the social media giant …

Local Search

How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer

What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and …

Search Engines

Now That You've Created Your Buyer Personas, Here's How To Effectively Employ Them

Don't stop once you've put in the work to create a solid set of buyer personas; there's still more to do.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A buyer persona, according to the Buyer Persona Institute, "tells you what prospective customers are thinking and doing as they weigh …

UX Design

4 Key Things Small Businesses Should Do to Remain Search Optimized at All Times

With various tactics for quick SEO success, it's important that businesses stay focused on what works in the long-run.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When launching a new business, many entrepreneurs might recognize SEO as something they should do, but never quite get …

Small Business

Instagram Created a Monster: A No B.S. Guide to What’s Really Going On

I remember how excited I was when I first started posting on Instagram. I finally had a platform to get my work seen, tell my stories, share my life …

Stop Being Cheap About Social Media--Your Business Needs It to Survive

Social media used to be cheap and easy. Now, it's time to get serious.<p>In recent years, increased competition and clutter on social media as well as the rise of social media algorithms have caused the entire landscape to change drastically for anyone using it to market their business.<p>A 2014 study by …

How to optimize Google My Business listings for multi-location businesses

<b>Being listed on Google My Business (GMB) is an essential part of any local SEO strategy.</b> But how can businesses with multiple locations make sure …

SEO for B2B and B2C – what are the differences?

Business to Business (B2B) marketing is often different from Business to Consumer (B2C) marketing thanks to the elaborate buying processes, narrow …

Customers

A Daily Social Media Checklist That Will Double Engagement

We all know that social media success doesn’t happen by accident. It’s planned for.<p>But without a roadmap, it’s tough to know what you’re working …

The Founder of LinkedIn Says Too Many of Us Are Using the Site All Wrong

While it could seem natural to decline a Facebook friend request from a stranger, the dynamic on LinkedIn is much different.<p>This story originally appeared on Business Insider<p>If you use LinkedIn, you've undoubtedly received invitations to connect with people you've never met or may never meet in …

Personal Information

Mindmapping: The Most Useful Software You Don't Have

If you don't use mindmapping software, you don't know the fun, efficient productivity you're missing<p>Mindmaps and mindmapping software are awesome!<p>Yesterday, I finished creating two new keynote talks, each over 60 slides. Going from idea to complete deck used to mean complicated struggling between …

How the Instagram Algorithm Works in 2018: Everything You Need to Know

<i>Too busy to read? Just click the play button below to listen to Hailley and Brian discuss the Instagram algorithm on our podcast.</i><p>How <i>exactly</i> does the …

Social Media

AMP For Retailers: Is It Worth It?

• 16 min read<br>• Mobile, Apps, Performance, AMP<p>Smashing Newsletter<p>Upgrade your inbox and get our editors’ picks twice a month.<p>With useful tips for web …