Daily online marketing & more

By razvanantonescu | Stuff around the web

Understanding the Instagram Algorithm: 7 Key Factors and Why the Algorithm is Great for Marketers

The Instagram algorithm, just like the Facebook News Feed algorithm, is so mysterious yet ingenious and brilliant in showing the best content to the …

Social Media Marketing

AMP For Retailers: Is It Worth It?

Big news from Google: Within a few months, the infamous search engine will divide its index1 to give users better and fresher content. The long-term …

Web Design

5 quick SEO wins for new clients

Columnist Christian Sculthorp surveyed industry experts to find out where they look for easy wins when taking on a new SEO campaign. Here is some of …

SEO

Page speed as a ranking factor: what you need to know

It’s official: Google announced that page speed will be a ranking factor in its mobile-first index. But what does that mean? There’s no beating …

SEO

E-Commerce SEO for Product Pages: A 17-Step Guide [Infographic]

The information included on your e-commerce product pages matters for SEO. Check out this easy-to-read 17-step guide to make sure your pages include …

SEO

Micro-Influencers Are More Effective With Marketing Campaigns Than Highly Popular Accounts

An influencer with a smaller but more loyal following might be the way to go for brand marketers looking to reach their target audience.<p>“Influencer …

Influencer Marketing

The 10 Commandments of a Healthy and Successful SEO Strategy

SEO, is a fast moving field, so it's easy to get swept up in new trends that some of the more basic and fundamental aspects can fall by the wayside.<p>Digital marketing, especially SEO, is a fast moving field, so it's easy to get swept up in new trends, advancements, and practices. So easy, in fact, …

SEO

If You Don't Know Me by Now: Why Personalization Must be Part of Your Content Strategy

You’ve spent years developing your personas and you’re tasked with building a content strategy that will meet the distinct needs of each one. This …

The Best Successful SEO Strategy for Your Business

Large cities are busy and hectic. Occasionally you can invest hours stuck in traffic whilst travelling really short distances throughout peak hours. …

How To Export All Search Queries From Google Search Console To Compare Clicks And Impressions After An Algorithm Update (using Analytics Edge)

When experiencing a traffic drop due to an algorithm update, redesign, migration, or some other event, it’s important to dig into the drop to …

Google Analytics

Why an Insanely Fast Site Is Your 2017 Priority

The concept of an insanely fast site is something Google has been talking about for a long time.<p><b>Are you convinced that site speed is your top</b> …

SEO

Proof That On-Page SEO Is More Important Than Ever

The SEO gods have a good sense of humor.<p>Back when Google and other search engines first were created, there wasn’t much to SEO. You just needed to …

SEO

This is How You Create Incredible Content for ‘Dull’ Industries

If you think you’re in a ‘dull’ industry, you might have already dismissed the idea that content marketing can work for you.<p><i>However, you might want</i> …

Design Thinking

5 Ways to use social media monitoring to generate qualified leads

Do you want to generate more qualified leads with social media marketing? Social media has proven itself time and time again as an amazingly …

Social Media Marketing

5 Steps to Getting Started with Search Engine Reputation Management (SERM)

Put your best foot forward with new and existing customers.<p>Let’s talk about your online reputation.<p>If you’re running a business, you know how important it is to make sure you have a stellar reputation.<p>The last thing you need is for your business to lose money because of a few negative comments from …

How to Capitalize on Instagram as a Small Business

Since it was first introduced five years ago, Instagram has overtaken Twitter to become the social media’s rising star for businesses. The platforms …

Social Media Marketing

Growth Hacking Strategies for 2017 Recommended by the Pros

Even though growth hacking has only been around for a few years, but now it’s one of the inclined terms in the tech world. Every startup is looking …

Digital Marketing

Social Media Reporting Tips (From Your Boss)

I spend a lot of time analyzing stuff. I analyze personas, lines of business, channel performance, conversion rates, and interest in specific …

How to Make Information Architecture & SEO Work Together

ADVERTISEMENT<p>Information architecture (IA) and search engine optimization (SEO) share many of the same goals.<p>One of those shared goals is …

SEO

How to do On-Page SEO like a PRO

On-Page SEOTrying to fly without building the airplane it’s impossible, and, even if you have the body of the airplane, you need to adjust the wings, …

SEO
Marketing

How to Get Your SEO and Content Teams to 'Play Nice' Together

The growth of content marketing has created a permanent shift in the way marketers view SEO. Rather than taking a purely technical approach to link-building, many SEO agencies are now expanding their services to include content production and promotion as a way of supplementing other ongoing …

6 Tools That Will Help You Perfectly Optimize Your Site for Mobile Search

When I first started my blog, I didn’t have to worry about mobile search optimization.<p>Heck, mobile search wasn’t even a thing! Back then, people had</i> …

Growth Hacking 101: How to Hack Local Search

Three weeks ago, I was hanging with my friend, a restaurateur in Las Vegas.<p>He’s opened four successful restaurants and knows a thing or two about the …

#8 Strategies to Create Content your Audience Will Trust

27 million pieces of content are shared every day, according to a recent Nielson study. This adds a lot of pressure to business owners and bloggers aiming to get traction through their content (which is the whole point!). People will only read and share your content when they trust what you write. …

Content Marketing

10 Fatal Mobile SEO Mistakes Standing Between You and Your First 1000 Visitors

By now, most SEOs are pretty good at mobile SEO.<p>Mobile SEO has been around for a while. We’ve heard the same things about mobile first design, …

42 Facebook Post Ideas from Businesses That Know What They’re Doing

Are you marketing on Facebook, wondering what to post next or what’s going to work best for your business?We’ve all been there, our creative juices …

Marketing