Ray Salyer

17 Flips | 1 Magazine | 2 Likes | @raysalyer | Keep up with Ray Salyer on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Ray Salyer”

Work on Your Empathy and Other Must-Read Business Tips

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>A roundup of the best tips of the week from Entrepreneur.com.</i><p>High-achieving entrepreneurs, like charismatic con men, tend to be Type-A people who are long on vision and recklessness and short on empathy. It's not that …

Entrepreneurship

The Difference Between a Business and a Brand

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What exactly is it that separates a business from a brand? Is it the number of locations? Is it revenue? Is it something you can measure in hashtags and retweets? What does one have to do before one can legitimately say, “We’re …

Howard Schultz

The Secret to Keeping Employees Happy (Infographic)

2 min read<p>Companies take all sorts of different approaches to keeping their employees happy, whether it's providing stock options, keeping great food in the kitchen, or planning annual retreats. But is there really a best way to ensure that workers aren't just productive, but that they stick around …

Employment

3 Situations When You Should Shut Your Mouth

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>We’re all wired to talk, especially entrepreneurs. Often founders can endlessly talk a blue streak, usually about themselves or their startup. Usually possessing this trait is beneficial, as the life of an entrepreneur revolves …

Google Search

To Outsource or Not? That Is the Question.

3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>With globalization and hyper-connectivity, it has become quite easy to outsource most tasks in the early stages of your startup. The problem is, it is difficult to figure out the outsourcing trenches, as not all services are …

Business Strategy

Use Crowdfunding to Gauge Interest for Your Idea

3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It seems like everyone is using crowdfunding to kick off their new business venture, be it a new coffee shop, grocery store or gadget. But there’s been significant debate about just how useful crowdfunding really is. For every …

Entrepreneurship

3 Ways Introverts Can Boost Their Personal Brand

4 min read<p>This story originally appeared on Personal Branding Blog<p>Picture, for a second, a man. He is not very outgoing. Pretty reserved, actually; he spends a lot of time alone. When in crowds his mind gets jumbled, and his heart starts beating just a little faster. The man knows of his true …

Public Speaking

Pinterest Gives Mobile Site a Makeover as Smartphone Traffic Booms

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Pinterest unveiled a brand new version of its mobile website Thursday, making features available to mobile browser users that were previously only on its native app and the desktop version of the site.<p>The update means that users accessing …

Apps

Keeping Your Intellectual Property Safe and Sound

Check search engines, along with state and federal trademark databases. If the name isn’t taken, it may be wise to snag it. If you don’t, you may end up either spending a lot down the road on litigation, securing the rights to the name or changing the business name or marketing materials.<p><b>Don’t rely</b> …

Intellectual Property

Thinking of Moving? Ask Yourself These 6 Questions First.

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Choosing the right space for your company is about more than just finding a place to do business and greet your clients.<p>The clear winners not only lock in great space at prices that work for their business, but also create work …

Real Estate

Mobile Marketing and the Magic of Push Notifications (Infographic)

2 min read<p>If <i>Mad Men</i> took place in 2014, the boardroom talk would have been all about push notifications on your smartphone.<p>Mobile marketing is where the magic is these days, but it’s not enough to have notices of sales and discounts landing in a customer’s inbox. Now, they want those alerts in real …

Marketing

Do as Successful Thought Leaders Do

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In many ways thought leaders are exactly like everyone else. In other ways, they are pretty unique. Those that stand out tend to share a common set of characteristics: they expand ideas, they tell stories, they nurture …

Leadership

These 3 Startups Are Looking to Get the Health Industry in Tip-Top Shape

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In the midst of a health-care startup boom, founders are turning to Blueprint Health Co-Work, a downtown Manhattan incubator, to get their startups in tip-top shape.<p>Founded three years ago by friends Dr. Brad Weinberg and Mathew …

Entrepreneurship

Business Still Not on Facebook? Get Up to Speed With These 4 Steps.

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In just 10 years, Facebook has changed the way businesses market to customers. In these days of multi-channel marketing, you can't run a small business without having a Facebook presence.<p>No matter whether you use Facebook …

Social Media

Microsoft Takes to the Front Lines in the War on Cybercrime

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The global cost of cybercrime in 2013 was estimated by McAfee to be upwards of $300 billion. One in five small businesses have now been on the receiving end of an attack and every day one million more individuals become victims …

Cybersecurity