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The Art of Storytelling vs Marketing

There is an uncomfortable division happening in my mind (and heart) these days between the art of storytelling and brand stories used as ‘gas’ for …

Imagine your customer becomes your friend

We are living in times where customer loyalty is decreasing. Is it possible to create a strong emotional relationship with your clients. Or even better: can you become Friends with your clients? In this presentation I describe the difficult road to friendship. It is about doing business with the …

The Alchemy Of Storytelling


Corporate Storytelling Lessons: Kevin Spacey

If you haven’t seen this video from actor and <i>House of Cards</i> star Kevin Spacey, it’s worth the five minutes of your time. The speech, edited and …

Jay O'Callahan: The Power of Storytelling

How To Tell A Story: Quick-Learn Storytelling Techniques!

TEDxHogeschoolUtrecht - Steve Denning - Leadership Storytelling

MSLGROUP Storytelling