rashmisnigdha

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Research: The Emotions that Make Marketing Campaigns Go Viral

We’re all well aware of the fact that marketing is shifting from a landscape where marketers can utilize mass media to speak <i>at</i>consumers, to one where marketers are simply part of the crowd themselves. The bullhorn of radio, television, printand other one-way interruptive marketing approaches are …

Harvard Biz Review on Twitter: "What women bring to the table in times of crisis http://t.co/pnhPuFfPd2 @largarde http://t.co/FCed0nQaG6"

Replying to @<b>HarvardBiz</b><p>“@<b>HarvardBiz</b>: What women bring to the table in times of crisis http://s.hbr.org/1d87W8o @largarde pic.twitter.com/g0NZijJJo5” …

Harvard Biz Review on Twitter: "A short history of macroeconomics, and what has changed since the financial crisis: http://t.co/Lqdc4m3ZRY @foxjust http://t.co/mLJbbuOlvD"

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The Best (and Worst) Countries to Be a Woman

The World Economic Forum has just come out with their latest data on global gender equality, and the short version could well be this old Beatles lyric: ”I’ve got to admit it’s getting better. A little better, all the time. (It can’t get more worse.)”<p>I talked with Saadia Zahidi, a Senior Director …

Canada’s Sweetest Secret

Ask a Canadian about his favorite dessert and “<b>Nanaimo bar</b>” (pronounced nuh-NYE-mo) is the likely reply. Named for the harbor town on Vancouver Island, the no-bake treat has sweetened the collective Canadian memory for decades.<p>The three-layer dessert — a textured crust (chocolate, coconut, almonds, …

New Titan Photos Showcase Lakes and Salt-Flats

<b>Weather on Saturn’s largest moon, Titan, cleared this past summer, allowing NASA’s Cassini spacecraft to beam back revealing views of the giant lakes and Earth-like salt-flats that adorn the frozen mini-world.</b><p>Northern spring is kicking into high gear on the ringed giant’s largest moon, bringing …

Saudi Women Plan Protest Against Driving Ban

On October 26, Saudi women will take the wheel despite severe penalties.<p><b>"Teach me how to drive." The text message came recently from a friend on my mobile phone.</b><p>In most parts of the world, there would be nothing unusual in the request. But this plea came from a Saudi woman dreaming of the day when …

Solar Blasts, Circling Skies, and Bathing Stars

Solar blasts, ruins old and new, and glimpses of a young star blowing a vast bubble are showcased in the week's best space pictures.

Dead Reckoning

“You only know where you are by remembering how you got there.”<p>So says our professor, anthropologist and National Geographic Explorer-in-Residence Wade Davis, explaining the sailors’ process of navigation, dead reckoning. He stands in the aisle of the plane, gesturing with his hands, while on …

Red Sky at Night: The Science of Sunsets

A meteorologist explains why the sky is sometimes so colorful.<p><b>On a recent autumn night here in Washington, D.C., the sun seemed to personify a Dylan Thomas poem: Do not go gentle into that good night ... Rage, rage against the dying of the light. The scarlet skies inspired many viewers to grab</b> …

Mission Rabies Leads the Pack in Dog Vaccinations in India

Teams of vet volunteers set out to vaccinate 50,000 dogs in 12 Indian cities in 30 days.<p><b>There is no word for rabies in many of India's 22 official languages and innumerable dialects—the closest translation refers to "mad dog," from a belief that such an animal is cursed.</b><p>Yet most people in the …

The next Federal Reserve chair shouldn't be Wall Street's servant

The palace intrigue of Washington rarely has a direct bearing on the lives of ordinary Americans. There is, though, one elite scrimmage that is worth paying attention to: the fight for the next chairman of the Federal Reserve.<p>Ben Bernanke, the current chair, is leaving when his term ends in …

As Google’s revenue grows 12 percent, Page says he’d love to spend more on moonshots

Advertisement<p>0 Comments<p>Google (S GOOG) under co-founder Larry Page has become known for its crazy moonshot projects: Self-driving cars, Google Glass, …

Will robots destroy Starbucks? From Quartz: "Starbucks’ 95,000 baristas have a competitor. It doesn’t need sleep. It’s precise in a way that a human could never be. It requires no training. It can’t quit. It has memorized every one of its customers’ orders. There’s never a line for its perfectly turned-out drinks. It doesn’t require health insurance." http://f-st.co/FuNmoF6 More from a post we wrote about Briggo in July: http://f-st.co/sf16XQa

Kate Winslet's Vogue cover is ageless. But not in a good way "Her hair is detachable plastic; her eyes are like marbles." Testino's airbrushed portrait is sycophancy: http://gu.com/p/3jt5h/fb

11th Hour

• <b>Author:</b> James Patterson<p><b>Is one of Detective Lindsay Boxer’s colleagues a vicious killer?</b> <b><br>She won't know until the 11th hour…</b><p>A notorious drug dealer is gunned down using a weapon taken from the evidence locker in Lindsay’s own department!<p>Lindsay must investigate her closest colleagues. But who can she …

American Assassin

• <b>Author:</b> Vince Flynn<p>Tensions in the Middle East are simmering when Central Intelligence Angency Director Irene Kennedy pays a visit to Syracuse University, where she hopes to recruit none other than Mitch Rapp, a student who has quickly climbed up the academic and athletic ranks. At first glance, he …

Immortal

• <b>Author:</b> Dean Crawford<p><b>'Get the cameras rolling - Indiana Jones meets Alien. What a combination of mystery, suspense, and unspeakable horror. I loved it!' R.L. Stine</b><br>While carrying out an autopsy on a body recently brought into a morgue in Santa Fe, county coroner Alexis Cruz makes a surprising …

The Adventures of Sherlock Holmes

• <b>Author:</b> Arthur Conan Doyle<p>After Arthur Conan Doyle introduced Sherlock Holmes in the novel <i>A Study in Scarlet</i> in 1887, he wrote a series of twenty-four short mysteries featuring the detective and his colleague, Dr. Watson, in the pages of the <i>Strand Magazine</i> from 1891 to 1893.<p><i>The Adventures of</i> …

Trapped In A Fossil: Remnants Of A 46-Million-Year-Old Meal

Scientists who study why species vanish are increasingly looking for ancient DNA. They find it easily enough in the movies; remember the mosquito blood in Jurassic Park that contained dinosaur DNA from the bug's last bite? But in real life, scientists haven't turned up multi-million-year-old DNA in …

The Weirdest Things Recently Found on Mars

Mars is a crazy place. In recent years we've discovered some of the strangest things on the Red Planet: ice spiders, Swiss cheese terrain, and …

Half-Ton Fragment Of Russian Meteorite Recovered From Lake

It literally broke the scale.<p>Divers have hauled a 570-kilogram-plus (1,257 pounds) hunk of meteorite from Lake Chebarkul in the Urals region of Russia. The rock seems to be a piece of the meteorite that landed in the country this February. The fragment was so large it: 1) broke into three pieces …

Meteorites

'Black Hole Indigestion' Captured by Giant Radio Telescope (Photos)

A powerful radio telescope in Chile has peered deeply into the universe and captured an incredible sight: an ancient black hole chowing down on a …

Space: The Real Reason We Don't Yet Live Among the Stars

The man in the photo below is Gene Cernan, the last human to walk on the moon. Cernan left the moon in December of 1972 – more than forty years ago – …

Where Have All The Frogs Gone? New Study Illuminates Killer Fungus

Scientists have found a new clue as to why amphibians can't fight off a skin infection that threatens entire species.<p>More than 80 percent of the world's sharp-snouted day frogs died off in the decade leading up to 2004. In 2002, the International Union for Conservation of Nature placed the little …

What Are Genetically Recoded Organisms?

Researchers have developed a new kind of genetic engineering that may be safer, with the power to make never-before-seen types of protein.<p>On a genetic level, all of life on Earth speaks the same language. We've all got DNA and/or its close cousin, RNA. All of our genetic material is composed of the …

2017 Hunter’s Moon on night of November 3

The Northern Hemisphere’s full Hunter’s Moon for 2017 falls the night of November 3. Will it be bigger, brighter, more colorful?<p>In skylore, every …