RanjuKM

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Infographic: 6 social media marketing trends to watch

When it comes to social media marketing, one thing is certain: Nothing lasts forever.<p>What worked last year for your marketing strategy might not this …

What Is Ikigai? This Japanese Wellness Theory Could Turn You Into A Morning Person

If you're not a morning person, going to bed with a mental checklist of all of the things you <i>have</i> to do the next day certainly doesn't make getting …

Everything You Need to Know About Great Leadership

Leaders are not born, they are made.<p>Effective leadership can be thought of as a set of qualities and skills. Different leaders may have different makeups, different strengths and challenges. But there are certain traits that lie at the core of leadership--the qualities that all great leaders …

10 Steps for Mindful Conflict Resolution

We appear to be devolving into our reactive emotions a lot these days: venting on social media, choosing to pay attention to media outlets that …

Mindfulness Meditation Advice for the Anxious and Distracted

Two things that are true: First, if you’re naturally anxious and always feel distracted, mindfulness meditation will probably help. And second: …

Mindfulness

11 Habits of Supremely Happy People

Lasting happiness is something you make for yourself.<p>We’re always chasing something—be it a promotion, a new car, or a significant other. This leads …

Happiness

New Year, New Ads: Tips for Creating Better Facebook Ads in 2017

The new year is quickly approaching, and many businesses are in the process of planning their online marketing strategy for 2017. Facebook …

Marketing

4 Steps to Having More “Aha” Moments

The owner of a graphic design firm worries that her clients have dried up despite her best efforts. Even a seemingly bulletproof marketing plan that worked in the past is now yielding crickets. What should she do? And how exactly should she go about deciding what’s best for her business?<p>Your …

3 Storytelling Tools to Enhance Your Social Media Marketing Efforts - Part Deux

After the response to my previous article about storytelling in social media, I decided I wasn't done.<p>Storytelling has never been more important to …

5 magical ideas to spice up your digital marketing

The article talks about the 5 magical trends in the realm of digital marketing which have the potential to make your brand rise up in the digital …

Facebook's 5 Social Media Marketing Ideas for the 2016 Holiday Season

Prepare your social media marketing strategy for the holidays!<p>Companies can gain more traction than they might think over the holiday season if they play their cards right. If you do marketing for your firm, you should be well aware that you can gain extra footing these days through your social …

5 Brands with Highly Successful LinkedIn Marketing Strategies

With 450 million users, LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. And …

The Basics of Twitter Marketing in 2016

Today, almost every brand you can name has a Twitter account. The text-based platform has been around for years, and it’s drawn massive engagement …

How Does This Thing Work? Snapchat and the Chaotic World of Branding

<i>By Jennifer Grygiel and Jesse Noll, SI Newhouse School of Public Communications at Syracuse University</i><p>Advertisers have moved into the social media …

5 Effective Ways to Use Social Media to Sell your Products

Social media has become a revolutionary tool in today's world. We can connect with people that are miles away without having to so much as leave the comforts of our homes.<p>We can meet and get to know people with a few taps here and there on our smartphones, and can even get in touch with those from …

Is there a right way to market to millennials?

Millennials are a force to be reckoned with.<p>When it comes to your marketing campaigns, you must prioritize and cater to them. To set your next …

6 Wise Investments for Your Small Marketing Budget

Marketing is less expensive than you think. Start with a marketing manager.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you own a small business or startup, you know how tight a marketing budget can be. There is no doubt that every dollar makes a difference when it comes to …

Marketing

10 Habits That Will Make You Much Happier

These strategies won't just improve your happiness at work -- they'll improve your emotional intelligence.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Happiness comes in so many different forms that it can be hard to grasp. Unhappiness, on the other hand, is easy to identify; you …

Happiness

5 Ways to Create a Culture That Aligns With Your Brand

Creating a brand is only the first step. Learn how to get your entire company on board so customers see your brand at work in every aspect of your business.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The following excerpt is from Karen Tiber Leland’s new book <i>The Brand Mapping</i> …

Customer Experience

How 1% Performance Improvements Led to Olympic Gold

When Sir Dave Brailsford became head of British Cycling in 2002, the team had almost no record of success: British cycling had only won a single gold medal in its 76-year history. That quickly changed under Sir Dave’s leadership. At the 2008 Beijing Olympics, his squad won seven out of 10 gold …

What to Do When You and Your Boss Aren’t Getting Along

Even the best office relationships hit a rut, but if it’s your relationship with your boss that’s suffering, work can be especially challenging. Maybe you’ve lost their trust, or you haven’t been seeing eye to eye lately, or maybe you’ve never really gotten along. Whatever the reason, how can you …

How I Built a $2 Billion Company by Thinking Small

There’s a big advantage in starting small. Polycom’s biggest early breakthrough, for instance, came about as the result of a 95-cent book I purchased from RadioShack in 1991. That pamphlet taught my cofounder and me about a nerdy topic known as “acoustic suspension,” a concept that showed us the …

What Elite Athletes Can Teach You About Being A Better Business Leader

Playing sports at an elite level requires commitment, humility, and perseverance–all necessary traits of great leaders.<p>Playing sports at an elite level requires commitment, humility, perseverance, and other attributes similar to those of great leaders. In fact, elite athletes can tell us a great …

How to build a business that lasts 100 years

If you want to build a business that lasts, there may be no better place to look for inspiration than your own immune system. Join strategist Martin …

8 TED Talks on how to be a good mentor

Want to help bring out the best in people? Let these talks support you in guiding others to succeed.

8 TED Talks on how we make choices

What to Do After You Tell Your Boss You’re Leaving

You’ve decided to leave your job and you’ve told your boss. But once you’ve gotten through that difficult conversation, you have to figure out how to tell others. Perhaps you’ve got a mentor who has been integral in shaping your career. And what about team members with whom you’ve worked for a long …

The 30 Things Customers Really Value

Executive teams often struggle to land innovations that will significantly grow the business. A chronic problem is their emphasis on searching for breakthrough innovation — the creation of a truly new, highly valued product or service that could redefine their industry and lead to unprecedented …

The Best Salespeople Do What the Best Brands Do

It’s not news that the role of salespeople and selling is changing. In the past, salespeople were often the first step in a purchase process, and could significantly influence customer decision-making by controlling information about pricing, availability, competitive advantage, etc.<p>But in this era …

The Barriers Big Companies Face When They Try to Act Like Lean Startups

It’d be hard to choose two words that feel less descriptive of life inside a large organization than “lean” and “startup.”<p>And yet the lean startup methodology, born in Silicon Valley as a way for startups to tune in to customer needs with limited resources, has been gaining major momentum inside …