Randa Ahmed

792 Flips | 5 Magazines | 81 Likes | 183 Following | 760 Followers | @randaabdelnabi | A desire to learn,a passion to grow,a marketeer to be by choice

Do Consumers Actually Want Personalization? | Articles | Chief Digital Officer

So much is made of personalization in the modern marketing conversation that you'd be forgiven for imagining most people actively want it. But do …

Future-proof? Adopt a customer-centric approach

Traditionally, insurance companies have competed on product or price, either directly or via intermediaries. By 2023, however, this is set to change …

Customer Support is Dead… and it’s Been Replaced by Customer Success

geralt / PixabayThat’s right, the days of calling for companies to offer “support” are over. Modern businesses are now extending beyond the “I’m here …

Creating A ‘Brand Experience’: Bringing Design Thinking To Service AND Products

For the 2018 INDE.Awards, the inaugural Multi-Residential Building award is proudly presented by Bosch, iconic German designers of kitchen and …

Improve Customer Experience With This Amazing Technique

Try using the 5 E's Journey Map method to understand customer needs.<p>An increasing number of companies talk about being more human and user-centric in their approaches to developing products and services. This requires them to build their capacity for empathy and translate those customer insights …

Customer Experience

Choosing to Be Irrational: How Neuroscience Incorporated Economics, and Vice Versa

The Department of Neuroeconomics and Neuromarketing sounds like a title chiseled on the wall of a corporate division in a dystopian future; the …

Research: If You Position Products as a Set, People Are More Likely to Buy Them All

It’s no secret that people like to finish things; there’s something deeply and inexplicably satisfying about crossing the last item off a to-do list or acquiring the final piece of a collectible set. But just how far are people willing to go to achieve “completeness”? Recent research I conducted …

Framing

Nine Customer Service Best Practices That Will Lead Your Company To Extraordinary Success

Here are nine customer service best practices that need to be embraced by every employee in your company, every day that they’re on the job. I’d even argue that to call these nine customer service principles “best practices” is to understate their importance. These are bedrock customer service</i> …

Economists quantified what sleep deprivation does to mothers’ pay and productivity

When Joan Costa-Font became a father, the health economist noticed a dramatic drop in his productivity. “And I am the man,” he said, acknowledging that the effect was clearly worse on his wife.<p>He and Sarah Flèche, a labor economist, decided to quantify the productivity drop. The novel way they …

London School of Economics

3 Things to Ask Yourself When You're Feeling Overwhelmed

I want you to play a short game with me. Close your eyes and imagine a long to-do list that lays out a mountain of work in front of you. Now imagine …

Time Management

Infographic: How To Start A Startup In Vienna

We’re especially happy to finally share the infographic on “How To Start Your Startup In Vienna” since it’s our home base. Let’s check out what this …

Being a Strategic Leader Is About Asking the Right Questions

If you asked the world’s most successful business leaders what it means to “be strategic,” how many different answers do you think you’d get? Consider this number: 115,800,000. It’s the number of unique links returned when I searched online for “strategic leadership.”<p>There’s a good reason for all …

Management

Sorry, But Your Brain Only Knows One Way To Multitask Effectively

Your brain can multitask really well when one of the tasks is a habit you’ve developed in that particular context.<p>The news that multitasking is bad isn’t even news anymore. In recent years, people have begun to recognize what psychologists have known for decades: If you try to do two things at the …

Humanity

Spending 10 Minutes a Day on Mindfulness Subtly Changes the Way You React to Everything

Leaders across the globe feel that the unprecedented busyness of modern-day leadership makes them more reactive and less proactive. There is a solution to this hardwired, reactionary leadership approach: mindfulness.<p>Having trained thousands of leaders in the techniques of this ancient practice, …

How to Break Your 7 Worst Health Habits

We all have at least one not-so-great behavior we’ve tried (and tried and tried) to kick: Sucking down super-sweet coffee drinks every morning. …

Coffee Drinks

Kodak brings back classic Ektachrome color reversal film

Kodak Ektachrome color-positive film, beloved by portrait photographers and indie filmmakers alike, is rising from the dead. Kodak Alaris will start selling the classic 135-36x 35mm and Super 8 movie films in the fourth quarter of this year, the company said in a statement. The stock (also called …

Embracing an Ordinary Economy

In his new book, economist and historian Marc Levinson explains why no one should expect a return to the growth of the post-war boom years.<p>In the past half century, many politicians have promised to return the country to the golden years following World War II: an era of continuous, strong economic …

What We Learned About Management in 2016, in 19 Charts

The 1% and the Asian middle class have gained the most from globalization. The U.S. lower middle class, not so much.<p>In many cases, Millennials and Baby Boomers want the same things out of a new job. And Boomers are slightly more likely to want to work somewhere fun.<p>People who are both in demand by …

Income Inequality

New York City now lets you pay for parking with your phone

New York City is making good on its promise to have smarter parking meters before 2016 is over. As of December 19th, the first ParkNYC-capable Muni-Meters are live in midtown Manhattan -- you can now pay for parking through a smartphone app (or the web, or a call) instead of fishing for cards and …

Why Your Brand Storytelling Strategy Should Take a Stand

Picture this: you’re a successful chief marketing officer overseeing the brand storytelling process at the headquarters of a multinational textile …

Tips for Marketing to U.S. Hispanic Consumers

Creating marketing strategies requires an understanding of the cultures and languages of the regions and countries you are targeting. Many regions …

60 Simple Rules of Personal Finance

A while back, I was asked to give an hourlong presentation where I talked about my key principles of personal finance. I chose to give a presentation …

Personal Finance

How to Function at Work When You Get Almost No Sleep

Yes, we know you're supposed to get seven to eight hours of sleep a night. Here's what to do when you don't.<p>My wife and I are new parents. (Yay!) That means we get--no joke--maybe 50 percent as much sleep as we used to, if we're lucky. (Boo!)<p>That's not sustainable, and I know it's not healthy. Yet …

University of California

This is How to be Super Productive Every Day Without Losing Your Mind

<i>“Nothing is less productive than to make more efficient what should not be done at all.” — </i><b>Peter Drucker</b><p>You will work better when you find and stick …

Neuromarketing - What, Why & More

This guest column is authored by Manoj P A, Business Partner at Vintage Denim Factory<p>Neuromarketing has emerged today because of some amazing new …

Behavioral Economics Explains Why People Love Pizza

The most effective forms of motivation aren't what you think.<p>Nobody's perfect, and everybody knows it. But it wasn't until relatively recently that we began to recognize the many ways our imperfections affect our everyday decision making.<p>There's been an explosion of popular interest in how …

Employee Engagement

How to Utilize Customer Journey Mapping for Improving Customer Experience

In recent years, companies have re-discovered the importance of customer centricity. Leaders and top management across a wide range of industries …

Customer Engagement: a masterclass from United Biscuits

Anyone who knows me will tell you that I love a good story. Storytelling is such a powerful way of bringing theories and concepts to life – if you …

Kimoji Developer: How Chatbots and Keyboards Are Poised To Change Brand Engagement [FoA SF]

Jonathan Shriftman, Director of Business Development at Snaps, shares how brands can make useful and popular applications for mobile messaging

Marketing Approach for Early-Stage Companies

John Wanamaker once said that half of the advertising budget he spends is wasted, he just doesn’t know which half. When it comes to early-stage …

Marketing