Randy Davison

33 Added | 2 Magazines | 8 Likes | 4 Following | @ranandsus | Keep up with Randy Davison on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Randy Davison”

Watch: The TED Talk that people at TED were talking about

“I can’t call these things social networks anymore — I call them behavior modification empires.”<p>This year’s TED conference — this past week in Vancouver — kicked off with a series of talks lamenting the state of society, from sexual harassment to school shootings.<p>The talk from the bunch that seemed …

TED Talks

How to Create a Social Media Marketing Strategy From Scratch

Here's a blueprint for a successful social media marketing plan.<p>This story originally appeared on Buffer<p>When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that …

Marketing

5 Research-Backed Tactics to Get More Twitter Followers

<b>What tactics do you use to get more Twitter followers? Is there a scientific approach to getting more Twitter followers that is backed by some kind</b> …

The Gold Rush of IoT and What It Means for Your Brand

Over the past year, the Internet of Things (IoT) has made an interesting shift from devices to services.<p>Over the past year, the Internet of Things (IoT) has made an interesting shift from devices to services. Instead of focusing on the devices that connect to one another, companies have moved the …

Internet of Things

Facebook Dumps "Likes" In New CPC Calculation To Focus On Performance Outcomes

en_US<p>article<p>New formula won't take engagement actions into account when defining …

10 secrets to make a social media manager's life easier

There’s this common misconception that managing social media on a professional level is as easy and breezy as uploading an image on Facebook with a simple caption to go with it. But, you and I both know that there’s so much more to it.<p>Managing social media effectively is about posting the right …

8 Social Media Marketing Mistakes to Avoid (Infographic)

Any effective digital marketing strategy involves an integral component that is social media. Startup or not, it is one of the best digital platforms …

Public Relations

How to Use Social Media As a Customer Listening Platform

Most companies already use social media, but few actually use it to its fullest potential. For example, your brand might have claimed its own Facebook page, but how often do you post on that page to communicate with your customers? Only a small percentage of brands on social media make an active …

20 of the Best Google Chrome Extensions for Social Media Marketers

Share<p>Yes, this is another list of the best Google Chrome Extensions. You’ve seen it all before, right? Well, we thought we had too. But new …

10 Stupid Social Media Marketing Tactics You Must Stop Now

Failing to plan is planning to fail. When it comes to anything in life or business, you get what you put into it.Although many smart marketers and …

Marketing

6 Essential Elements Of A Modern Website Redesign

New technologies, tools, advancements in mobile, and the power of social media have altered the online landscape over the past decade. Businesses who …

Emerging Technology

How Facebook Unified Its Brand

Ben Barry illuminates how Facebook got its brand act together–something other companies could learn from.<p>Remember when Facebook was ugly? Truly ugly? Like the carpet of a dorm room after a weekend of Jell-O shots ugly? Then they started hiring designers, like Ben Barry, who in addition to serving …

Graphic Design

5 Genius Ways to AMP Up Twitter Clicks, Conversions and Results

Are you getting "shout-it-from-the-rooftop" returns from your Twitter efforts?<p>Come on, tell me the truth...<p>You're wondering if spending time on …

7 deadly sins of startup social media marketing

“<i>Yeah, I made mistakes but…life doesn’t come with instructions.</i>”<p>Sure, it does not. But that’s not the case with social media - there’s certainly some …

Marketing

13 Key Strategies to Get Right in Your Marketing Plan

Whether your company has been in business for 2 months, 2 years, or 2 decades, developing the right marketing plan can have a large impact on the …

Marketing

Key Trends in Social Advertising

The webinar addresses these key points:<p>Why social ad spending is continuing to rise<br>• Which platforms are growing fast and challenging Twitter in …

Marketing

Many Brands Confuse Reach And Value

Numbers matter, but different numbers matter differently. To me, one of the great confusions in marketing is extent and value:• Extent – how far your …

Marketing

The Complete Social Media Post Checklist

<i>This post originally appeared on the Buffer blog.</i><p>Before you hit the Publish button or send an update to the queue, what do you do?<p>Quite often, I find myself publishing instinctively and sometimes failing to consider all the necessary questions and guidelines for what makes a wildly successful, …

Infographic: The Optimal Length for Every Social Media Update and More

How long should my tweet be? Or my blogpost? Or my headline?<p>I ask this question a lot. It seems that others do, too. Our first take on coming up with …

How To Host A Twitter Chat To Boost Brand Awareness

More and more brands are relying on social media to reach their target audience, especially on Twitter. We know that 85% of content marketers use …

Marketing

The Proper Way to Automate Your Social Media Activities (and 5 Other Best Practices) - Copyblogger

Let’s face it. Social media is one of those warm, fuzzy, but murky activities that exist in the business world.<p>It can be a conversation — a cocktail …

Marketing

The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing.<p><b>The reason:</b> …

Clothing

Google Plus Social Media Marketing for Small Businesses

A Guide to Social Media Marketing on Google+<p>Chapter 1 – An Introduction to Social Media Marketing<br>• Chapter 2 – A Guide to Social Media Marketing on …

Search Engines

5 Effective Twitter Strategies You Don't Know

In 2001, when my business partner and I first founded our education company, Imagine Easy Solutions, getting the word out about our product was very different compared to today.<p>We didn’t have communities like Twitter, Facebook, Instagram, or Pinterest to spread our message. Instead, we spent days …

Marketing

Building Brand Advocacy From the Inside Out

While our tendency as marketers is to discretely segment, the real world is much more porous and fluid than that. Certainly a brand's most powerful ambassadors can and should be those who work within its walls. The irony is that in many companies external and internal communications operate in …

From Chipotle to Starbucks: How Brands Create 'Catalyst Moments' | Inc.com

When Chipotle suspended pork sales at about a third of its restaurants last month, the fast-casual chain didn't just punish its supplier; it also sent a bold message about its focus on quality food. As John Marshall, senior partner and global director of strategy at the marketing firm Lippincott, …

T-Mobile

15 Copy Editing Tips That Can Transform Your Content into Persuasive and Shareable Works of Art

What’s special about the compelling content you retweet, Like, bookmark, and email to your friends?<p>Those articles serve the <i>audience</i>, not the content …