Ram Sandeep Ayyagari

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The Internet of Things to bring a new economic boom

The Internet of Things (IoT) may be more significant in reshaping the competitive landscape than the arrival of the Internet. Its productivity …

Hospitals begin to recognize social media’s potential to improve patient experience

“In Canada in health care we’re at a point where most hospitals accept the role of social media for branding and communication, but only the lead …

Yammer Taps Microsoft Translator To Bring Cross-Language Translation To The Enterprise Social Network

Microsoft-owned Yammer has been relatively quiet since its acquisition by Redmond, but the company piped up today to announce plans to add instant message translation capabilities, which will allow multilingual collaboration on the “Facebook for the office.”<p>The Yammer team is tapping Microsoft …

Apr 27, 2018 By Brian Bergen<p>Rumors around the European Union’s General Data Protection Regulation (GDPR) have turned into full-on rumblings in recent …

Will Twitter Eliminate Social TV Apps?

Twitter has become synonymous with social TV. In addition to the record 24 million tweets generated during the Super Bowl, the social messaging …

ABC Unified: Disney's new advertising platform could finally put TV anywhere you want it

Nielsen's new standards for cross-platform ads will affect which shows stay on the air and the platforms where they're available<p>Traditionally, TV networks gauge the number and demographic makeup of their shows' audiences by measuring the TV viewing habits of a small sample of households. Because …

Responsive Web Design Solves Marketing’s Growing Multi-Screen Problem

Mobile devices (including smartphones and tablets) are becoming the primary internet viewing device for many people.<p>According to Google, nearly 75% …

App developers challenged by number of different devices

Consumers may be thrown by all the different mobile devices on the market. But app developers face an even thornier problem.<p>Creating software for the mobile landscape has become harder as the sheer number of different devices has grown.<p>The number of major operating systems might be limited -- …

Apps

Forrester: U.S. Online Retail Sales to Hit $370 Billion by 2017

Up, up and away: Ecommerce, which generated $231 billion in sales for U.S. retailers last year, is expected to increase 13% to $262 billion this …

Gigaom | Feds issue rules for social media and small screen ads — Twitter and bloggers take note

Advertisement<p>The Federal Trade Commission issued new guidelines on Tuesday to encourage better disclosures in online ads. The rules, intended to …

AWS Just Made It A Whole Lot Easier For Anyone To Create A Virtual Private Cloud Showing Again How Enterprise Tech Is Obsolete

Amazon Web Services will now offer the option for everyone to have their own virtual private cloud (VPC), another sign of the company’s intent to push into the enterprise market. The service means that every customer using EC2 will see the option for a VPC as an instance type. Until now, the VPC …

The Hidden Benefits of Social Media Marketing: Why Your Strategy May Be Working Better Than You Think

Most businesses venture into social media expecting to see a big return on investment. The hope is that new customers<p>will come in droves, and that the benefits and revenue generation will be huge. However, this is rarely the case. It takes time to build momentum with social media, and the benefits …

Google Introduces Tool to Calculate Mobile ROI

Google on Tuesday gave businesses a tool to measure their return on investment for mobile ad spending. The company's Full Value of Mobile Calculator …

BBC Study Confirms Tablets’ Growing Role In TV Consumption, But Also That TV Remains Supreme

Companies like Google, Twitter and Nielsen — who respectively make money from digital advertising, want to make a lot more from digital ads, and get paid to provide data to justify ads online and offline — are putting some significant effort into showing the connection between how consumers watch …

Tweets about TV Are Strongly Correlated with Ratings

The number of tweets about a TV program is closely correlated with the show’s ratings, according to a new study from Nielsen and SocialGuide.<p>While the findings are starkly obvious, SocialGuide’s CEO said that the research quantifies the connection between Twitter and TV ratings. The two research …

Let the video SEO madness begin: Google Trends adds YouTube data

Advertisement<p>2 Comments<p>Credit: PSY<p>Google Trends added data from YouTube Wednesday, making it possible to see how a particular search term did on the …

CEO Marc Benioff Says Chatter Will Become Primary Interface For Salesforce, A Bold Yet Risky Move

Chatter will become the primary interface for Salesforce.com, CEO Marc Benioff said today at the kickoff of a national tour for the company’s new “customer,” focus.<p>Benioff, speaking in Boston, provided his usual context for discussing Salesforce. He talked about the rise of mobile; how people are …

Badgeville Gamifies Salesforce Platform Toolkit To Drive Behavior, Increase Use Of Cloud Apps

Badgeville today launched a toolkit on the Salesforce Platform that is designed to get people more engaged in using online apps. The new toolkit puts a Salesforce Force.com wrapper around Badgeville’s APIs that hook into behavior tools and are designed to affect how people use the customer’s …

Branch Banking May Outlast the Online Channel After All

There have been many articles and opinions written about the demise of the banking branch. These discussions have dated back to when the ATM was …

Altimeter Report: The Six Stages of Becoming a Social Business

How can your business become a social business? A new report from the Altimeter Group outlines six maturity stages your company will experience on …

Five Ways Social Media Has Forever Changed the Way We Work

I recently attended an exclusive event sponsored by Salesforce.com to learn more about how to become a customer company. I was truly inspired by Marc Benioff's vision of the future of a truly connected company and the impact of social, mobile, app, and data on how we work and engage employees, …

Global IT Spend Will Rise 4.1% To $3.8 Trillion In 2013, ‘A Calm Ocean With Turbulent Currents’, With Mobile Driving Growth

Gartner has just released its annual projections on worldwide IT spend over the next two years, covering sales in hardware, software, enterprise and telecoms. The overall trends continue to point up: globally we will see $3.8 trillion spent across all categories, a rise of 4.1% on 2012. That’s a …

Explore our featured insights

May 2018 – Struggling to become analytics-driven? One or more of these issues is likely what’s holding your organization back.<p>May 2018 – Investing in …