Rebecca McCabe

17 Flips | 4 Magazines | 4 Likes | 1 Following | 1 Follower | @ramccabe | Keep up with Rebecca McCabe on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Rebecca McCabe”

When he’s driving, Gregory Thielker takes in the views that change from moment to moment: the road, the sky, other cars. “Inside the car it’s easy to forget the outside temperature, humidity, the noise of the road,” he says. “But something happens when rain interrupts the view: the lens through …

Art

London Fashion Week: Targeting the Trends

It’s September, a month where school starts, and style begins. After the successful chic week in New York City, London also hosted Fashion Week from …

Adblock Plus Develops First Mobile Ad Blocker for iPhones

A top ad-blocking service is targeting mobile this year, and plans its first product that could zap paid marketing on iPhones. Adblock Plus, the …

Spotify to Use Playlists as Proxy for Targeting Ads to Activities, Moods

As interested as advertisers may be in marketing to people based on the genre of music they're listening to, Spotify thinks brands may be more …

Why the Way You Read Affects How Successful You Are | Inc.com

With the advent of text messages, emails, and other technology-based forms of communication, the way in which we--and our employees--read has more to do with both individual and business success than ever before. Do you read every word and pay close attention to the details and nuances, or do you …

Real Estate

The Ideal Work Schedule, as Determined by Circadian Rhythms

Humans have a well-defined internal clock that shapes our energy levels throughout the day: our circadian process, which is often referred to as a circadian rhythm because it tends to be very regular. If you’ve ever had jetlag, then you know how persistent circadian rhythms can be. This natural — …

Food: How spicy flavours trick your tongue

Why does a hot curry burn your mouth? Veronique Greenwood explores why your tongue sometimes tingles in unexpected ways.<p>When you consider the tongue, what leaps to mind are the five canonical tastes – sweet, salt, bitter, sour, and umami. These sensations arise when receptors on the surface of …

Spices

WTF is the filter bubble?

Concerns about how Facebook’s news feed algorithm values actual news stories and Twitter’s plan to organize tweets algorithmically have ignited talks …

Infographic: Consumers Just Say No to In-Store Tracking

Given the choice, consumers are likely to just say "no" to their movements being tracked in retail stores via their smartphones. According to a new …

Retailers Are Using Data-Based Approaches to Fight Showrooming

Technology has given consumers the ability to be multichannel shoppers, giving rise to the showrooming phenomenon whereby people check out the …

Retail, Automotive Biggest Spenders in 2013

The absence of the Summer Olympics and political spending in fall 2013 (compared to their presence in 3Q 2012) may have put a damper on advertising …

WTF is deal ID?

<b>Someone mentioned deal ID in a meeting, and I nodded my head. WTF is it?</b><br>Deal ID, or deal identifier, is the unique number of an automated ad</b> …

Mobile programmatic has a ways to go

Mobile advertising formats, targeting and measurement are proving to be key points of divergence for buyers and sellers, making the road to …

Video to make programmatic breakthrough in 2015

Online video is expanding dramatically, with programmatic following close behind. Not only does this union promise more efficiency and higher CPMs, …

Here’s what success looks like in a post-pageview world

<i>Jason Kint has been a senior digital media executive for two decades. He is currently launching Trust Matters to increase the level of trust in the</i> …

A Note on Sponsors

As you can see, over there to the right we have what’s labeled a “Sponsored Message” from PhRMA. As I mentioned yesterday, they’re sponsoring a new …