rajesh kotta

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If You Want to Succeed in Business, Be Funny

<i>This piece originally appeared on theHustle.co.</i><p>“Content is king.”<p>It’s a phrase you hear all the time. And it’s mostly true — especially in 2016 when …

11 of the Best Influencer Marketing Tools

Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal …

3 Steps To Creating A Killer Small Business Content Marketing Strategy

Small businesses generally face harsher circumstances when it comes to planning and launching a marketing campaign. They have less revenue and capital, which means they’re more limited in the strategies they can pursue. They have fewer resources, which means their teams are smaller and less …

Marketing

Wall Street's big investors are piling into tourism

Rainmakers are betting on tourists to bring in some serious profits.<p>The Carlyle Group, the private-equity giant with $178 billion in assets, recently invested in Inca Rail, which provides a scenic ride to Machu Picchu in Peru.<p>Apollo Global Management announced its $2.2 billion purchase of Diamond …

Tourism

Elon Musk turns 47 today — here's the incredible story of how he went from getting bullied in school to the most interesting man in tech

On Thursday, Musk turns 47 years old, and he's already racked up a long string of victories.<p>As CEO of SpaceX and Tesla, founder of The Boring Company, and cofounder of OpenAI, Musk seems to be everywhere all at once, pushing all kinds of incredible new technologies. He's said he won't be happy …

Patience and perseverance: the two essentials of content marketing

A recent survey of technology marketers found that the top three <b>content marketing objectives are:</b> Drive Sales and/or Leads; Engage …

They're Small, But These Big-City Apartments Tout Their Communal Feel

Summertime means college graduates are on the lookout for work and housing. For those eyeing big city life the trick to paying reasonable rent might mean downsizing — really downsizing.<p>In coastal cities, where space is scarce and demand is through the roof, there is a new housing trend developing: …

10 tiny gadgets every minimalist needs

In theory, minimalism means getting more from less. Technology can often get in the way of that by packing in extra cables and design features that bloat or dilute functionality.<p>But there are plenty of gadgets on the market that are elegantly designed, minimalist, and do their job well. In many …

Gear & Gadgets

HOLIDAY MONEY: 7 fintech apps that give you the best deals on travel money

Plenty of people will buy travel money from a bureau de change ahead of the trip (you can compare rates here) but if you don't have time or just want something that's a bit easier, there are plenty of new fintech — financial technology — startups that offer you smart apps and services that give you …

FinTech

3 rising startups in India – July 22, 2016

Whether you’re looking for a hotel, rental property, or to get lucky, these companies can help you out.

Here’s What Gadgets People Are Buying On Amazon Right Now

Movers and Shakers is a list of products on Amazon that are currently rising up in the ranking. This week we look at the tech gadgets: Bluetooth earbuds, waterproof phone cases, and smart light switches!

How To Tackle Agile Marketing In A Large Enterprise

There’s been much ink spilled of late about the case for applying principles of agile software development in a marketing context. Some excellent reads have hit the bookshelves on this very subject, including Scott Brinker’s <i>Hacking Marketing</i> and Roland Smart’s <i>The Agile Marketer</i>.<p>For those less …

Meet Kasita: The Micro-Housing Start-Up That's About To Revolutionize Real Estate

You can tell immediately that Jeff Wilson, the 42-year old founder of Kasita, an Austin-based micro-housing start-up, has been courting venture capital. He has his sales pitch nailed—which is pretty impressive for a former university dean and professor who used to live in a dumpster.<p>When I ask …

Real Estate

An absolute beginner’s guide to navigating the ‘PG’ scene in Bangalore

Paying guest accommodation is cheap, comes with food, and is a safer option for new migrants. But it’s a pain to find a suitable one.

13 Mental Models Every Founder Should Know

Mental models are to your brain as apps are to your smartphone. Just like apps, there are a ton of mental models. They help you make decisions, solve …

5 Email Newsletters That Will Teach You More Than a Harvard MBA

These newsletters are packed with content you need day in and day out.<p>When you imagine high-powered CEOs starting their morning, you probably picture them kicking back with a copy of <i>The Wall Street Journal</i> or <i>The</i> <i>New York Times</i> to get a handle on the day's news.<p>But you'd be wrong.<p>Quartz recently …

You won’t recognize the new world of digital payments without this report

The modern smartphone is a remarkable device. A single device that fits in your pocket can do all the tasks that once required cameras, camcorders, GPS devices, watches, alarm clocks, calculators, and even TVs.<p>But the next change might be the most radical of all—it could eliminate the need to carry …

FinTech

21 Video Marketing Ideas for Small-Business Budgets [Infographic]

Lights, camera... budget-buster?<p>Small-business marketers often forgo video marketing for fear it'll be prohibitively expensive. But it doesn't have …

The Ultimate Ad Dimension Cheat Sheet for Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]

Learn the correct photo & image dimensions for advertising on Facebook, Twitter, LinkedIn, and YouTube for both desktop and mobile devices.

38 Startup Pitch Decks From Companies That Changed The World

To celebrate the launch of my book The Art of Startup Fundraising, I thought it would be interesting to put together a blog post with a good amount …

22 Ralph Waldo Emerson Quotes for a Quick Boost of Inspiration

You're reading 22 Ralph Waldo Emerson Quotes for a Quick Boost of Inspiration, originally posted on Pick the Brain | Motivation and Self Improvement. …

7 Tools to Uncover Customer Needs & Map the Customer Journey to Create Better Experiences

Marketers have become increasingly focused on the importance of understanding the customer journey and using data to lead their marketing strategies. …

Customer Experience

How Instagram's First Investor Steve Anderson Struck Gold As A One-Man Deal Machine

After yet another 12-hour day of coding Kevin Systrom’s nerves were frayed. It was June 2010, and he had spent seven months working on a Foursquare-like social check-in app that was going absolutely nowhere. Desperate, he and his cofounder, Mike Krieger, decided to chuck the app and make a …

7 tips for raising startup capital, from a founder who's been doing it for 18 years

The next time I tried, for BzzAgent, nearly 200 investors told us to go screw. Most thought using real people to generate word of mouth about products and services was a generally dumb idea (this was a pre-social network world, after all) so we had to build the company to nearly $3 million in …

Venture Capital

The Content Marketing MVP (Minimum Viable Plan)

<b>Free bonus</b>: A full content marketing plan template is available at the end of this post.<p>When I was hired to handle marketing at our startup, I was …

Don’t let money idle in savings accounts

You can push up your returns by opting for liquid debt funds or banks’ sweep facility

Money

What will the bank of the future look like?

<b>Lionel Barber, the editor of the FT, summed it up at Davos: “</b><b>Nobody wants to be in banking, everyone wants to be in FinTech</b><b>”. FinTech — or financial</b> …

Interest rates are turning dangerously negative

Give me your money. I'll hold on to it for a few years and skim a little off the top. Then I'll give you back less than you originally gave me.<p>No thanks… right? Well, in the bizarro world of central banking, investors all over the world are doing exactly that—because of negative interest rates.<p>What …

6 Free Facebook Marketing Tools to Juice Up Your Campaigns

We all want to squeeze more juice out of our Facebook marketing campaigns, but plenty of barriers stand in the way. Some of us are struggling to …

Social Media

The fintech revolution has arrived, particularly in this one nation

<i>The BI Intelligence Content Marketing Team covers news & research we think you would find valuable. This topic was originally highlighted and sent to subscribers of the BI Intelligence Fintech Briefing Newsletter .</i><p>If the latest data is any indication, the revolution of financial technology, or …

Financial Services