Rajesh Srimalani

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Why the Greek Yogurt Craze Should be a Wake-Up Call to Big Food

In 2005, Hamdi Ulukaya purchased a yogurt factory in upstate New York that had been shuttered by Kraft Foods. He wanted to use it to produce a line of strained, or “Greek,” yogurt called Chobani. If you’ve been in a grocery store lately, you probably know the rest — the brand caught on quickly. But …

See How A Pro Transformed My Crappy Resume To An Excellent One

We all know there is no such thing as a perfect resume. There are so many rules out there that sometimes even recruiters can't agree on what you should or shouldn't include.<p>However, you can follow the basic resume rules to perfect your resume and make it stand out. To get an objective and …

The menu tricks that tap more than your appetite

Make no mistake: a menu is a manipulative document meant to make you spend more money than you anticipated. Blame the persuasive influence of a …

Food & Dining

8 Restaurant Marketing Campaigns That Bombed

Getting creative with your restaurant marketing is usually a good idea. Unfortunately not every idea is a good idea, as these stories will attest. …

What's Changed with Food Trucks?

The food truck sector of the restaurant industry has grown 8.4% from 2007 to 2012, and is slated to be a $2.7 billion business by 2017. From …

Duffingate: Starbucks unveils doughnut, muffin mashup to uproar

A tiny London tea shop is accusing coffee giant Starbucks of gobbling up its idea for the duffin, a sweet, sugary doughnut-meets-muffin mashup.<p>And, as is only appropriate, the controversy is playing itself out on social media, and even has its own hashtag: #Duffingate<p>The rapidly unfolding story …

Top 10 Better Man

Visualizing Trouble

Many technologies and forms of communication experience a painful, necessary moment. Synthesizers endured A Flock of Seagulls. The internet had its GeoCities moment. And now data visualization has given us charts like the first one below, which comes from a site called JobVine.<p>It’s colorful, and it …

Apple’s New iPhone 5C and 5S: the Results of Creativity or Innovation?

Every idea, no matter how ingenious or successful, will eventually need to be replaced with a new one. But business leaders, as human beings above all, tend to cling to their existing ideas, beliefs, and other mental models — or what we call <i>boxes</i> — longer than they should. For instance, Henry Ford …

10 technologies that really could change the world

We're told that all kinds of technologies changed the world - Popular Mechanics' list includes the stapler - but today's researchers are working on …

Tom Cruise

19 Restaurant Marketing Ideas

Gone are the days when TV spots, radio and print ads were the only ways to generate brand visibility. Restaurant marketing has evolved into a two-way …

Mobile Restaurant Marketing Examples That Got Guests Talking

Restaurant ordering is changing. According to a study by the Interactive Advertising Bureau, 69% of those surveyed have placed orders using a mobile …

23 Restaurant Promotions That Worked | Restaurant Promotions

12<p>'Finger Cooking': Boston Pizza Answers Lazy Chefs’ Prayers<p>Boston Pizza International wanted to increase their take-out and delivery business …

Coolest Restaurant Trend: Cocktails Get Crazy

What’s the coolest restaurant trend: cocktails that range from expensive to illicit. And when it comes to an alcoholic concoction, the possibilities …

Nine Innovative QR Code Promotions

QR codes, or Quick Response Codes, are a smart way to interact with guests by implementing cutting-edge technology in a user-friendly way. Guests …

Want to text internationally without an app? Ultra Mobile’s got your number

In an increasingly crowded world of mobile virtual network operators (MVNOs), Ultra Mobile has been running quietly under the radar for nine months. …